The name of the game at the SEMA trade-show is to make sure your company’s booth features a car so eye-catching that it that draws people in to not only learn more about your product, but ideally to capture content that gets your company’s name out there. That’s why there are always such wild vehicles at the show, and it’s why I saw so many Cybertrucks. This is a machine that, more than perhaps any other in our lifetime, fills lines on internet blogs, in magazines, and all over social media. While the buzz has slowed down quite a bit since the vehicle launched in November of last year, it’s still not surprising that — in the first SEMA since that launch — the Las Vegas Convention Center was abuzz with the origami truck.
The famous woodgrain Ford Country Squire-inspired Cybertruck was there:
There was software company Oracle’s police car:
There was another police Cybertruck in attendance, this one from Cybertruck upfitter Up.Fit:
Here’s a blacked out Cybertruck from Predator Tires, this one shinier and giving off a bit of an obsidian-look:
Predator also had a purple-ish one:
There was a wrap company using lots of cybertrucks to show off its product:
There was also… this from Chinese automobile technology company Yuxi Space:
x
If I had a favorite Cybertuck at the show, it was this turquoise one with fake strakes down the side:
Honorable mention goes to this toy car:
Tbe Cybertruck was the car of the show, though I will say: If I were a company trying to create buzz for my product, I might choose something else. Nevermind the controversial nature of the truck and its creator, Elon Musk — I’d be more concerned about Cybertruck fatigue. Every content creator and their grandmother has purchased a Cybertruck and done wacky stuff to it to pull in eyeballs. I’d avoid trying to play in that space, because it’s a hard one to win.
Instead, I’d maybe try something like this:
View this post on Instagram
SEMA’s out here proving that you CAN make the worst vehicle on earth even worse.
I have to go throw up now…
The “Woody’s” fake grille is so awful
cYbErJuNkTrUcK=TRASH
The Yuxi meme wrap is the closest thing I’ve seen to a Cybertruck honest about what a joke it is. What the fuck is Oracle doing with a police Cybertruck?
Wasn’t there a cybertruck knock off last year? Whatever happened to that?
That was at the LA Auto Show. I’d also like an update but I suspect there hasn’t been any news from that story.
Our two local dealers have parking lots full of them, all with stickers well north of $100K. They also have an overflow lot with probably 100 or more of them, all again with giant money needed to buy one. I have friends who had a reservation for one of the $60K versions, since that’s what their 4 year old Explorer cost, they thought it would be fun/cool to have one……but they’re not in the market at $100K plus!
I do see a surprising number of them tooddling around KC, seems like most of them have wraps too.
What dealer would stock this many and why? Did they buy them new from Tesla?
There are no Tesla dealers – as I understand it they are all factory stores.
I was at a high end car show in Austin last month around F1 and there were a number of Cybertrucks there, which led me to this question:
Is a Cybertruck really an exotic? They’re becoming semi ubiquitous, and cost about $100k. By that logic, is an F350 King Ranch an exotic?
In Austin, probably not. In my neck of the woods I think I’ve seen two (and it may have been the same one twice) in the wild, so they’re stile rare enough to be a novelty.
They’re weird and rare, and they somehow fall apart more than McLarens do, but I wouldn’t call them exotic in the slightest.
me either. Shows need to start doing the needful and telling these guys their trucks aren’t interesting enough to be a part of it.
I’m split between the doggie wrap and the aqua with stripes. They’re the most ironic/least hideous of these monstrosities.
The best laugh is Musk’s paid shills on Tweater still proclaiming these will become the best selling pickup truck on the market. Then somebody posts pics of storage lots full of these things at various places around the country.
For EVs, the CT did pretty well: https://insideevs.com/news/737158/us-ev-sales-q3-2024/
They’ve succeeded to sell 1% of their claimed 2millions reservations, and now nobody wants them anymore, and they are rotting on the lots with “take me now” flyers on the dash.
Shifting the goal posts from best selling pickup to reservations? Whoever’s left is either waiting for the RWD variant to become available or for the details of the tax credit to sort out.
Do you have pictures of actual “take me now” signs or are you just assuming that? If you see 20 cars on a lot, there are a few reasons: (1) they’re just sitting there unsold; (2) it can be a flow of cars, where there are 20 on the lot at a time; (3) recall fixes before delivery. Given the actual sales numbers, this looks like a combo of #s 2 and 3. Here in NJ I’ll see more than one driving around a day now.
The actual sales numbers are healthy – unless you’re claiming nobody wants every other EV pickup either?
You’ll find plenty of pics of those full lots of truck rotting with paper on the dash on r/cyberstuck.
I’m shifting nothing, I just imply that they made all the sales they were gonna make on this quarter only.
Can they rot? I mean Stainless steel and all that. Candidly if you gave me one I would not drive it. EM is a POS and the CT is a very expensive toy, lifestyle (?) choice.
Honestly glad I pulled out on going again this year then.