The BMW i7 looks expensive. Indeed, it’s supposed to! If you know anything about BMWs, you know that because there’s a 7 in the name, it must be a high-end model with a sticker to match. However, BMW may have some trouble snagging those big-ticket prices based on the way the i7 is selling right now.
If you’re unfamiliar with the i7, that’s not your fault. Like so many other automakers, BMW decided to brand its electric cars differently than its mainstream ICE-powered models. Thus, you have the i7—essentially the electric counterpart to the traditional 7 Series.
It can often be a challenge to establish a foothold with a new nameplate, and it appears BMW might have struck that very problem here. Why, you ask? Because there are a number of i7s selling for absolute run-out prices right now.
The sales data from CarEdge tells the story BMW executives don’t want to hear. The BMW i7 is, sadly, one of the slowest-selling vehicles currently on the market in the US. As it stands in the October report, there were 1,605 BMW i7s on sale across the country. In the last 45 days, however, BMW has sold just 125 of them. That means there’s a whopping 578 days worth of supply. Basically, BMW wouldn’t run out of i7s for a whole year and a half if it stopped importing them today.
What does that mean for you? Savings, savings, savings! Sorry, I got carried away. But for real—there is serious cash on the hood of these puppies.
Head down to BMW of Mt. Laurel in New Jersey, and you’ll find a real peach. Listed on Cars.com is a 2024 BMW i7 eDrive50, with just 19 miles on the clock. Oxide Grey metallic paint over a Mocha interior. Clean, stylish, and with a lovely 321 miles of range. 449 horsepower will let it hit 60 mph in just 5.5 seconds. This thing was supposed to sell for an MSRP of $110,795, but it’s now listed for just $91,480. They’ve got another one for $18,000 off, too, and a third for a discount of $20,205 versus MSRP.
What if you want the xDrive60? You’re lusting after the all-wheel-drive, the dual motors with 536 horsepower. You demand to get to 60 mph in under 5 seconds, damn it. Well, consider this 2024 model for $22,000 below MSRP, with just 50 miles on the clock. That Brooklyn Grey Metallic ain’t bad, just be sure your jeans won’t mark up the Smoke White interior. Yes, I’ll admit it, this one’s at Mt. Laurel, too. But you can snag one for $16,000 off at BMW Mini of Clear Lake in Texas. There’s also one in Florida for $17,000 off, over at BMW/Mini of South Miami.
“But Lewin!” you cry. “I’m a big shot, a real MacDaddy!” I can hear you capitalizing those letters, and I hear you, I do. You’re the kind of refined soul that can only be seen driving the best. You want the M70 xDrive, with 650 horsepower on tap and a zero-to-60 mph time rivaling the McLaren F1—3.7 seconds, don’t you know. Well, you’re in luck, because they’re going cheap as well. That same South Miami dealership has one for $20,000 off, and it looks great in Grey Metallic. Back in New Jersey, BMW of Mt. Laurel can top that—they’re dropping over $28,000 off their example.
The humdinger, though? This i7 M70 in New Jersey, which has a full $29,275 slashed off the sticker price. It’s even got the illuminated kidney grille that discerning tastes love so much! It was listed 112 days ago, and the dealer had low hopes from the outset. It went on sale at $179,975, just under $10,000 below its original recommended price. Time isn’t kind to new cars that sit on the lot, though, and it’s seen a further cut of $19,775 in the months since.
Ultimately, there’s a simple reason for this. Cars that sit around are actively losing money for dealers. They make money on sales, and they lose money looking after cars that aren’t moving. Customers aren’t chasing i7s, and the longer they stick around on the lot, the lower the prices will go. A change of model year is also a factor to consider—at this point in time, you’d want to be buying a 2025 model if you’re obsessed with freshness. These are all 2024 models which are no longer the hottest product on offer.
The only sad thing? I didn’t come across any heavily-discounted two-tone examples. It’s something BMW does offer, but I suspect dealerships aren’t rushing to order examples of this car that are even harder to sell. In any case, there are a few variants, and they don’t all look good. The burnt orange and black … ? I am not a fan of it, and you shouldn’t be either. [Ed note: I kinda like it. Hook’em Horns! – MH]
In any case, it’s a great time to score a cheap i7 if you’re… rich enough to afford one. These aren’t economy cars, after all, but there are deals to be had in that segment, too. Tune in next time when I bring you more Cars That Are Cheaper Than They Should Be. Lewin out.
Image credits: Cars.com
Hell no. No car is good when it looks like a GTA version of itself.
The definition of ugly as sin. If it’s $29k i’m interested. $90k? Fuggeddabouttittttt
Possibly the ugliest car on sale today. Suffers from a horrible case of smallwheelitis too.
It’s not even the ugliest car on the BMW lot! Which says a lot about the BMW lot.
Yeah when your design language is an ugly coffin with slits for eyes, any wheels you throw on will look either small and ridiculous or too big and cartoony.
i7 wheels are 19-21″. But it’s got tall fenders. And maybe some people have gotten used to the gigantic wheel sizes common on modern cars. When Civics are coming with 20″ wheels, things have gotten a little out of hand.
Invert it: $189000-$160000. Now I might, MIGHT, be into it.
Look, I’m not saying Tesla’s rival it in quality or whatever, but when an 400 mile range, 3.1s to 60, LR Model S is available for 75,000, and has not the most hideous design known to man…. trying to sell a i7 even at supposedly ‘discounted prices’ is kindof utterly ridiculous. The taycan 4s is also way cheaper and doesn’t look like utter garbage. Just saying.
The fluke was BMW thinking they could sell this ugly piece of shit for 6+ figures.
$29 grand could go a long ways towards fixing this thing’s nose.
Then again, still a hard pass. Maybe these things not selling will convince BMW to finally abandon the oversized grill monstrosity they keep subjecting us to.
If it costs a lot of money to look like this then I don’t know how money works.
Still no.
This car looks like it was designed after a week long coke binge, which is ironic given that their best looking models back in the 80’s probably were.
BMW’s Neue Klasse cannot come soon enough. There’s a least a hint in the concepts that they will actually pass as attractive.
Can someone illuminate me on the Dealer shenanigans going on in the Price History?
They are gaming some system or some metric.
What is it?????
8/23:. $160.2k
9/7:. $160.2k
10/4:. $160.2k
Overall, there has been no price reduction.
But, within the first few days of each month, they raise the price, lower the price, raise the price, lower the price, etc.
The most recent -$9.5k is just offsetting the +$9.5k from 10/1.
And there was a +/- $5k on 10/2 and 10/3. September was similar.
What’s going on?
I’d assume gaming the algorithm for the car listing sites.
I rather like that orange and black two tone. Maybe because the it helps distract me from how ugly the stupid car is?
A brand new i7 for $29,000. I am intrigued. Oh that’s just the discount? Uh, nevermind.
A used one will be that in 5 years. lol
Being able to bend traffic to your will in style and comfort is the point of these. Not that it would unless finishing up went overtime and the wife would be mad about your being late to her book club, but it could. The fact that Anton can’t beat a freaking Kia off the line for the merge 1/4 mile away is horrid. No wonder they’re not selling.
It is a German luxury car, so you can already get a barely used 2023 for $80k if you want to save a few bucks.
https://www.bmwoffreehold.com/used/BMW/2023-BMW-i7-for-sale-freehold-nj-0851e73fac184bf2165bb6b480f7242a.htm
Anyone know what these things are storing in their “engine bay”. That is a lot of space to have no “frunk”. Can’t imagine they have batteries in there.
The frunk is where they store the massive ugliness reserves.
for that kind of money, i don’t want to drive the generic car from the insurance commercials
“for that kind of money, i don’t want to drive the generic car from the insurance commercials”
For that kind of money you can get the awful Rollsified Ford LTD mentioned in the other story this morning. If it’s unique you’re looking for you’ll have it.
The i7 looks like its designers saw that Rollsified LTD and had a hold-my-beer moment.
Its not to my taste for sure.
Interesting how it compares to the ICE powered 7 series. I suspect these results are more of a reflection of the market for big expensive EV sedans, rather than things like styling, to me aesthetically it fits very well its target demographic.
Its weird. EV, sedan, heinously ugly, notorious depreciation…you’d think they would be more popular.
I myself love the orange and black combo… And I’m glad they’re offering something other than white or grey or black. That being said… These are absolutely huge cars, be it the 7 or the i7. So large that they don’t even fit in some older garages!
So large they don’t even fit in some newer garages. My 2004 garage is so shallow my C Class barely fits.
Imagine the depreciation over the next three years if they’re depreciating that much just sitting on lots before they’re even sold.
You can find lightly used examples of the Mercedes competitor the EQS in the 40s and even high 30s
The EQS seems to be incredibly poor quality, though. Apparently the AC doesn’t work when it’s too hot out.
Hey now — Halloween’s a’comin’!
I’ve seen 2 so far live and it’s no suprice that they do not sell on looks alone. That and iX, there’s quite combination of which induces more vomiting. On positive note the 4-series now looks tolerable in comprison.
On the other hand, I saw an i5 in person last week and it was stunning.
I’ve seen few. Outside is accectable, but interior is just vulgar. I’ve considered the i5 xdrive40 wagon as next company car, but it’s just way too expensive and not really nice. I’ll test drive it as soon as the xdrive comes to our local dealer, but I don’t think I’ll go with it. Anyho i might lean towards ID7 wagon, but dunno. Perhaps we’ll get something smaller (Id3) and van as road trip vehicle. Anyho household of 4 and tons of sport activities and vehicle like VW multivan or caravelle would offer lot of fucntionality. And our current EV (Skoda Enyaq 80x, more practical take on ID4 AWD) doesn’t really fit our lifestyle fully.
Yeah but it’ll be worth $50,000 in a year and you’ll have to be seen in *gestures vaguely* that
I’ll be honest, the burnt orange and black color combo is the least ugly one in this article. Granted, that’s faint praise for such an ugly car, but it at least helps hide some of the ugliness. BMW definitely lost the plot on styling in recent years…
I like it. Like, like it like it.
Teu-tone is best tone, especially with burnt orange.
Hard disagree but that’s just the start of the problems with this thing.
How about instead of knocking 15% off the price they knock the front 15% off the car?
or at least remove 15% of the bucktooth grill
It DOES look like it has buck teeth! Now I can’t unsee it! Lol
Official Buc-ee’s mascot parade car
Went to my first Buc-ee’s a week or so ago. I was stunned and amazed.