For decades, the Big Three have tried to replicate the recipes with which German brands have succeeded. Detroit hasn’t always had the best luck with putting big power into svelte vehicles and some of the messes have been hilarious. One of those misses was the Chevrolet Cosworth Vega. Now, that last name in the model is certainly bubbling up something within you, but the Cosworth Vega somehow managed to be awesome and a blunder at the same time.
For over 65 years, the name Cosworth has been synonymous with speed, fury, and taking home victories. The company was founded in 1958 by Keith Duckworth and Mike Costin and looking at those names, I probably don’t need to tell you where “Cosworth” came from. Costin and Duckworth were formerly engineers over at Lotus and decided to take their talent to their own company.
Just a year after its founding, Cosworth launched its first engine for Formula Junior. Cosworth said this engine was famous for being one of the first to break 100 bhp per liter and it wasn’t long before the engine started winning races.
Cosworth never took its foot off of the throttle, and next came engines like the TA Twin Cam, which saw racing success in hands like Jim Clark’s, and the 1967 DFV, which Top Gear says is the most successful Formula 1 engine of all time. Some of history’s fan-favorite racing drivers, including James Hunt and Jackie Stewart, took their victories behind the wheels of vehicles with Cosworth firepower. Cosworth went on to work with 55 Formula 1 teams but didn’t limit its work to the track. Many older enthusiasts know of Cosworth’s work thanks to the iconic Ford Sierra RS Cosworth while our younger audience may associate Cosworth with the Aston Martin Valkyrie.
The list of great Cosworth-powered vehicles includes legends. The Audi RS4 B5 had Cosworth power, as did the Mercedes-Benz 190E. Don’t forget about the Ford Escort Cosworth and weirdly, even a rare collaboration with Subaru for the Impreza CS400.
Usually, seeing Cosworth in a vehicle’s name means you’re in for a good time. That also includes the Cosworth collaboration you perhaps didn’t know about, and it was the time Chevrolet put Cosworth power into the Vega.
But like so many Unholy Fail entries thus far, General Motors figured out how to ruin something that should have been greatness.
So Much Promise
The Chevrolet Vega had so much promise. It should have been one of the most advanced cars on the market. It should have shown the Japanese competition that America knows how to build a small car.
According to Hagerty, the Vega program kicked off in 1968 with General Motors president Ed Cole delivering a mission down to Chevrolet general manager Elliott M. “Pete” Estes. Chevrolet was to build a small car, but not just any small car. America faced a flood of imports and buyers were flocking to newer names like Toyota and Volkswagen rather than staying with the Detroit establishment.
As the 1980 piece the Downsizing Decision by Joseph Kraft in the New Yorker writes, American automakers had some experience in making compact cars. Indeed, buyers had access to lovable little steeds like the Studebaker Lark, Ford Falcon, Plymouth Valiant, and Chevrolet Corvair. If you were feeling particularly weird, there were also even smaller cars like the Nash Metropolitan.
While these cars were interesting back then and are desirable today, Detroit wasn’t prepared for the small cars coming in from Europe and Japan. Cars like the Volkswagen Beetle and the Toyota Corona were small in size, big in space, and frugal at the pump. Automakers cited in the Downsizing Decision gave various reasons for not chasing the imports harder at first. Chrysler didn’t feel the market was large enough for everyone to sell a bunch of compacts. Ford thought buyers still wanted bigger cars. American Motors also didn’t feel the market was large enough to keep its smallest cars selling.
The infamous 1973 Oil Crisis would force Detroit’s hand and spark a downsizing trend, but the seeds were planted before then. In 1968, General Motors demanded the creation of the best affordable small car in America and a world beater. This car was to be built from the ground up to achieve this lofty goal and upon its completion, nobody would have a reason to buy one of those little air-cooled Volkswagens. At least, that’s what General Motors was thinking, anyway.
To call the Vega ambitious was an understatement. Hagerty quotes Michael Lamm from the April 2000 issue of Collectible Automobile magazine:
“Every specification, the way the Vega was engineered and styled, its performance, handling, fuel economy, quality, durability, ease of maintenance, comfort, options, body choices, the Lordstown assembly plant—even the way it was shipped—was carefully planned and refined by the best minds in the business. The goal was to make an automobile that would cost one dollar per pound, beat the VW Beetle in quality and value, one-up the Toyota Corona in amenities and performance and outsell what GM knew was coming from Ford, the Pinto … and he wanted it in showrooms in 24 months. This was a brutally short time to design and engineer a new car, especially one that borrowed almost nothing from any other. But timing was crucial.”
The Vega was to cost less than a Beetle, weigh less than a ton, and be built and shipped with the most advanced processes General Motors would produce. Oh, and as you read above, GM wanted it done within two years.
John Z. Makes Big Claims
In August 1970, then Chevrolet General Manager John Z. DeLorean penned a piece in Motor Trend regarding the Vega. In it, he recognized that General Motors faced an intense battle. The Vega’s biggest competition came from Japan and Germany, where, as DeLorean wrote, workers made 25 percent and 50 percent of the wages of the American worker. So, Toyota and Volkswagen could make cheaper cars just because of cheaper labor. But then the Japanese brands were clever by flooding the U.S. market at prices cheaper than the same cars sold for in Japan. As we established above, the compact market wasn’t huge, so GM wanted to own it.
DeLorean continues, saying the original concept for the Vega called for a car that did “everything well” and that the drivers of a Vega would be very impressed at what the engineers achieved. DeLorean said the Vega had handling better than any other car in its class and better handling than many sports cars. He also said the Vega out-accelerated more expensive cars, had disc brakes good for two-ton trucks, and consistently achieved over 25 mpg.
Then, DeLorean delivered a statement that aged like milk in David Tracy’s refrigerator: “By virtue of a number of different things, the Vega is going to be built at a quality level never before attained in manufacturing in this country, and probably in the world.”
In a sense, DeLorean wasn’t wrong. DeLorean noted that by 1970, about 18 percent of a car built in America, Europe, or Japan had welding done through an automated process. GM leaned heavily into automation with the Vega, having 80 percent of the welds of a Vega automated so a worker didn’t have to haul a welding machine around the factory. The thought was also that automated welds were better for quality, anyway. The factory also had a lot less material to deal with as the Vega’s body would use half as many parts as a full-size Chevy.
The Vega even reimagined how cars would be shipped to dealers. General Motors and Southern Pacific designed the “Vert-A-Pac” railcar system where Vegas would be bolted into railcars, allowing 30 vehicles to be shipped vertically in each train car. The Vega featured engine baffles to prevent oil from seeping into the cylinders during transportation, the washer fluid bottle was placed at a 45-degree angle, and the battery’s caps were relocated to prevent electrolyte spillage. Yes, that looked like a lot of work, but the idea here was that GM could efficiently ship far more cars at once because a typical autorack train car held just 18 vehicles.
The automation in Lordstown Assembly went further than welding. GM employed automation in quality control, too. The vehicles underwent automatic inspections and if something was determined to be wrong, factory workers received a notification from the inspection system. DeLorean continued by saying that this alone meant the Vega was built better, but also because the factory workers were subject to a motivation program where GM pointed out the competition and told the workers that they had to beat those cars to succeed.
I highly recommend reading DeLorean’s article in Motor Trend because he makes some galaxy brain takes in his elevator pitch for the Vega. One of them is his view on suspension technology: “Today I would say that at Chevrolet we know more about handling than anybody else in the world. And I mean anybody else in the world including any of the guys that make racecars.”
A few paragraphs later, DeLorean triples, or quadruples down: “There’s nothing that comes within a mile of the Vega for performance and handling. This car will outhandle almost any sports car built in Europe.” DeLorean continues: “I think that you’re going to see the expiration of independent rear suspension on all cars before long.”
If you were a reader of Motor Trend in August 1970, you must have thought the Vega was the hottest car in the world. Printed alongside DeLorean’s boastings were staffer reviews of the Vega 2300 Sedan, Vega Wagon, and Vega GT Coupe. In the review of the GT Coupe, Bill Sanders said the handling of the Vega GT Coupe improved the faster you drove. Immediately after, he said, “[e]verything is always pressed down flat in the corners, there’s no roll steer of any kind.”
As Motor Trend of today notes, reviews at the time had similar positive notes. The Vega was way faster than a Beetle and handled well. However, it didn’t seem like any reviewer went as far as DeLorean did in praising the Vega.
A Factory Rust Bucket
Unfortunately, cracks began showing early on. The first Vegas went on sale in September 1970 for $2,090 ($16,810 today). That price was $172 ($1,383 today) more than a Ford Pinto and $311 ($2,501) more than a Volkswagen Beetle. So much for being cheaper than the competition. Still, the public was interested and Chevrolet managed to sell 277,705 examples in the first year.
According to Automotive News, one of the major faults happened early in development. In the past, GM’s divisions had the autonomy to design their own cars. The Vega represented a shift to where GM management designed the cars with its own team of engineers as opposed to the engineers at independent brands. Reportedly, DeLorean claimed that Chevrolet actually had little say in the Vega. Apparently, Chevy wasn’t all that happy about the Vega, and its engineers weren’t jazzed about working on a car they didn’t have a hand in designing.
Apparently, this radical change in development proved to be concerning early on. DeLorean claimed that the first Vega prototype failed after only 8 miles when its front end separated from the rest of the car. The fix was adding 20 pounds of reinforcement to the vehicle’s structure.
Chevy also didn’t like the Vega’s engine. Sure, it was an aluminum block design, which was ahead of its time back then, but it produced a meager 90 HP gross at launch. The hotter L-11 engine in the GT was good for 110 HP. While this was enough power to blow a Beetle out of the water, Chevy felt it wasn’t enough. To make matters worse was the fact the engine lost power as the 1970s progressed. A 1972 Vega had 80 HP net but by 1976, the Vega’s base engine coughed out 70 HP net while the L-11 made 84 HP, less than what the base engine made at launch.
Automotive News continues by naming some of the Vega’s issues:
The new processes for priming the body by dipping it into a tank of primer didn’t work. Sections of the body weren’t coated and began to rust. The aluminum block engine guzzled oil and there were complaints about excessive engine shaking, which caused valve stem seals to crack and leak oil into the cylinders. The Vega was also prone to overheating. This sometimes caused the aluminum block to warp. Engine fires were reported.
Tom Forsyth, then a 26-year-old Chevrolet dealer in Zieglerville, Pa., told Automotive News recently that one of his first tasks as a dealer in the fall of 1970 was touching up rust spots on new Vegas before they were sold.
Chevrolet tried to remedy some of the problems in model updates, but it was too late. The Vega was labeled a lemon. It has been named one of the worst cars ever by numerous publications.
Other issues included defective axles that could separate from the vehicle, jammed open throttles, backfires that could cause fires, warping engines, blown head gaskets, overheating, and more. Yes, the Vega had an issue where the wheels could literally fall off. If you were lucky, the car rusted out before then, and there was a good chance that would happen since as Automotive News noted, they began rusting out while they were on the dealership floor.
Vega sales were a home run for the first four years, but those quality issues eventually began to catch up. It didn’t matter how well the Vega handled when your list of problems involved getting stuck with a rusty car that wouldn’t stop accelerating if the engine even lasted long enough for that to happen.
The Vega Gets Spicy
As Hagerty writes, Vega sales fell off of a cliff and Chevrolet had to do something about it. As it turned out, DeLorean already had a trick up his sleeve.
Back in 1969, DeLorean had this idea of a racing series on both sides of the Atlantic Ocean. To facilitate this, DeLorean successfully pitched Keith Duckworth to make a Cosworth version of the Vega’s engine. Reportedly, Cosworth got the engine to pump out 290 HP of fury, but it was so unreliable that the whole idea got scrapped.
Fast-forward to the Vega’s sinking sales and DeLorean joined forces with assistant chief engineer Lloyd Reuss to save the Vega. Their idea? Well, the Vega was supposed to be better than almost every European sports car, right? What if the Vega had the power to match that dream? So, Chevrolet went back to Cosworth and this time asked for that racing engine, but with the taps turned down enough to make it reliable for street use. The hot European cars of the day were the BMW 2002tii and the Alfa Romeo GTV and according to Hagerty, cars like those were the targets to beat.
By 1973, the automotive press began hyping the Cosworth Vega, from Hagerty:
In August of 1973, a GM press release announced the car. Car and Driver read that release and turned on the hyperbole: “A taut-muscled GT coupe,” the magazine said, “to devastate the smugness of BMW 2002tii’s and five-speed Alfa GTVs. A limited run of 4000 machines, each one built away from the tumult of the assembly line to precision tolerances, as a show of technical force by Chevrolet. All of them will be collector’s items.”
Car and Driver had a lot to be excited about. The hand-built engine was originally projected to make 185 HP. Cosworth decreased stroke to make the engine a 2.0-liter and then added its own aluminum 16-valve, crossflow, and twin-cam head. Fuel reached the engine through Bendix electronic fuel injection, a first for a GM car, and the engine also received an aluminum camshaft housing and an aluminum intake manifold.
Inside, the engine has a forged steel crankshaft and forged aluminum pistons. The original plan called for 12:1 compression, but emissions got in the way, reducing compression to 10.5:1, to 9.5, and then ultimately, to 8.5. Power fell from that 185 HP target to 135 HP, to just 110 HP, not much hotter than the L-11 engine that came before it. At least the Cosworth engine revved to 7,000 RPM.
Reviews of the pre-production example were raving. Here’s Car and Driver:
The cam timing and header changes have reshaped the torque curve substantially. In earlier versions it was a straight line through 105 pound-feet. Now the curve has a hump, peaking at 5200 rpm with 116 pound-feet of torque. And the horsepower peak is actually lower, with 130 hp (net) at 6200 rpm, compared with 140 hp at 7000 rpm from the early versions. Even so, quarter-mile acceleration has vastly improved. The current test car’s 16.2-second elapsed time and 85.0-mph trap speed betters the early acceleration runs by 0.6 second and 2.3 mph.
On the street, you no longer have to keep the Twin Cam at a whir to move out smartly. Response at 3500 rpm is strong enough to use fourth gear for passing without a long wait for the surge that used to be hiding at five grand. Around town you can ignore the gearbox and still do well. Pintos and Opels drop behind in an instant. Mazdas, V-6 Capris, and 240Zs are a little tougher, but fair game. And if you are willing to stir the shifter, BMW 2002 tiis and Alfa GTVs are yours for the conquering. In fact, the only four-passenger coupes faster than a Cosworth Vega have a Detroit V-8 under the hood.
To match that straight-line brawn, the Twin Cam Vega has what it takes to prevent embarrassment when the road begins to twist. With the new optional 16:1 steering gear, you won’t have to move your hands on the wheel except in the tightest of turns. And the suspension is the eminently capable all-coil spring layout from the Vega GT. Spring rates are identical to the less forceful version (this year), with the coils modified to support the extra weight of 5-mph front and rear bumpers. That amounts to 240 pounds over a pre-bumper era 1972 Vega GT, with about 70 pounds of weight saved through the use of forged aluminum face bars. About 40 pounds of weight is eliminated with the all-aluminum Twin Cam engine, so weight distribution is somewhat better than a standard Vega GT. Understeer is still present, but the engine has plenty of torque to drift the rear end out during cornering.
Not Exactly An American BMW
Unfortunately, the production version lost 20 ponies over the ones the magazines tested, which were already down 50 ponies from the original advertised spec. The Vega’s suspension also didn’t appear to be suited for the job. From Competition Press and Autoweek as quoted by Hagerty:
With Chevy development engineer Warren Frank in the passenger seat, we flogged the car around Milford’s challenging “Ride and Handling” loop: “There, it performs admirably, with the only fault being a tricky bump-steer condition, which causes it to lose, momentarily, its remarkably stable and neutral cornering attitude [on] washboard roads. Frank explained that they were still working on shock rates to remedy this, and to keep the wheels on the ground for a larger percentage of the time …”
Then we drove a few hard laps around Milford’s road-course-like “Seven Sisters,” a series of four tightly banked turns followed by three faster flat ones: “…which quickly revealed the CosVeg’s other glaring deficiency in its present state. Unaccountably, Chevrolet has not seen fit to give it a limited-slip differential. The Vega GT suspension, which is otherwise nearly flawless, is just not stiff enough to prevent the car from lifting its inside leg like an impolite dog on the hard, tight turns.
This results in massive wheelspin as all the CosVeg’s considerable power is transferred to the unloaded side, and the car skids helplessly sideways … Then the inside tire falls from the sky, finally recovers its bite, and off you go toward a repeat performance on the next turn. This behavior is barely acceptable in a below-average econobox … inexcusable in a car of this nature.”
So, the Cosworth Vega was touted to be the BMW-killing American compact with Cosworth power, but the engine got the wind taken out of its sails and the car liked flopping all over the track. What else could go wrong?
Well, the Cosworth Vega was $5,918 ($34,174 today), or about twice the cost of a regular Vega and only $900 ($5,197 today) or so cheaper than a Corvette. Chevrolet wasn’t afraid to advertise that fact, either.
Chevrolet expected to sell 5,000 Cosworth Vegas in the first year of production in 1975 before ramping up production in 1976. The response to the so-called CosVega was so poor that just 2,061 examples were sold in 1975 and 1,447 more were sold in 1976. GM then killed the CosVega before killing off the whole Vega program a year later.
The good news is that these cars don’t seem to be sought after by collectors. There are a bunch for sale with prices ranging from under $16,000 to just over $31,000. Happy hunting!
In the end, GM tried to create a holy grail, only to suck the life out of what could have been an icon. Maybe if the Cosworth Vega made the advertised power or maybe if the car were priced at the $4,000 target. There are a lot of “maybes” that should have happened, but didn’t, so the Cosworth Vega went down in history as a car with Cosworth branding that people didn’t really want. But time heals wounds. You could pick up one of these cars today and have one heck of a conversation starter – just be sure to keep it away from road salt.
Still like the wagon design to this day. The rear gills vent gave it a bit of a Corvair Lakewood vibe. Could do without the ‘fakewood’ appliqué that some of them sported, however.
Did it have a sealed air filter unit?
LOL, no – the fuel injection used a cylindrical replaceable filter similar to modern cone filters in cold air induction systems.
When I was about 12 years old, a friend of the family came by to show off her new car – a ’75 Vega. I proceeded to tell her what a terrible car it was and how the engine would self destruct in short order. My parents were trying to change the subject but I was dogged….
Yeah, not very socially sensitive…things haven’t improved much, unfortunately.
I’ve come back to make one more comment: I don’t think “Hilarious Blunder” is quite fair. I would have called it “A Curiosity Born of General Unfortunateness” but then I ain’t never got paid for writing.
Is there anything (aside from the full size pickups) that GM hasn’t half-assed since the 70s? This seems emblematic of a company well positioned to do great things and deliver great products, yet they consistently let the accountants do the engineering. Thus perpetuating the cycle of crapping stuff out of their factories that seem great in the showroom, but don’t deliver on the road (they sure do deliver profits for repair shops though).
The Corvette and Blackwings have more highs than lows but even as a GM apologist, I can’t ever seem to come up with a single GM product that was ever the benchmark. They always seem to be the “alt” or the “value” version
As a child of this era, “Cosworth” and “Vega” were synonymous. But boy did they (and all Vegas) disappear from the roads fast, by the early 80’s they were gone.
The medium-blue 1972 in the GM photo is absolutely beautiful. Too bad this car was such a colossal failure.
Way true: in the early 80s, the only Vegas one saw had been SBC transplanted. Ok, maybe a bit of exaggeration, but my sightings were as rare as seeing Cimarrons in the early 2000s
That’s pretty much it. The Monzas (and siblings) lasted a lot longer, I think they fixed some of the rust issues from the Vega.
Sadly, pretty much the most notice my 76 CosVeg got in the 80s were notes left on the windshield asking if I’d sell so they could do a V8 swap on it. So much promise unrealized from the original specs…
How was it to drive? I know the hp wasn’t as promised, but those motors supposedly could sing. I always liked the shape s it was like a mini Camaro
Yes indeed that motor could sing, and it had to between the limited power band and the 4.10 rear. Handled really well unless there were midcorner pavement issues, where JZD’s stick axle wasn’t so world class. In a later engine rebuild I did improve the power with 11.0 compression pistons from Hutton Motor Engines out of TN. Interestingly, I never had any rust issues whatsoever, owning it from 1980 thru 1988. Definitely a looker in black and gold, which was a hot color combo back then.
So all it needs is a limited slip and a little engine tuning?
Sounds like it needs a bit of suspension tuning too but the potential for a good car is definitely there
Pretty sure my CosVeg had a limited slip rear when they offered the 4.10 rear end in 76. Even with the 5 speed that thing revved at highway speeds, so much so that it eventually spun all the lube off the main gear shaft and seized the transmission along I-85 in southern VA during a long trip. THAT was an exciting minute when that happened.
Love the mention of “Vert-A-Pac”. I had to include it as a reference in one of my patents.
Story?
Nothing too exciting. I developed a system for stowing, deploying, and extracting mass quantities of military ground robots. My system flipped them vertically for space-saving and modularity of the system. The Vert-A-Pac came up in my prior art search and had to be included as a reference. Here’s the patent if you’re interested.
Very “I, Robot” sounding…
I knew of a guy who tried to get a Cosworth in ’76 but the dealer could never supply it. Seems like if they weren’t meeting sales projections there wasn’t exactly surplus just laying around. He eventually settled for a five-speed GT anyhow and while the engines were improved by then it still died very early. Otherwise, it was an excellent car. As a 19-year-old mechanic I had a choice of driving the business’s VW Beetle, Ford Granada or my own ’74 Vega GT around the San Fernando Valley boulevards and freeways and usually chose the Vega.
I had a string of them back when, wreck one and another body was $250-500 away, which you just transferred your good parts (incl. sometimes a V8) over to. I was just this week thinking how given inflation I’m actually paying less for C4 Corvettes now.
I love the Cosworth Vega. I’ve wanted one for years but never been able to afford or house a classic that is just for fun. Especially with 2002 and GTV prices through the roof now these little guys are an amazing bargain today.
Overheating… warped block… blown head gasket… oil consumption… backfiring… Yup, that was my post-college Vega. When I finally saved up enough to get my first brand new car I abandoned the Vega and let it get towed away. I had wanted so much to love that car.
A buddy of mine drove one in high school. He told me that his dad used some sort of inferior grade oil (or used oil – was never quite clear). Obviously, it never retained the oil for long enough to merit using anything decent, and it was already a mosquito-fogging clunker by the early 80s.
In all fairness, the Vega was a damn good-looking car. Some of the design cues remind me of late ’50s Ferraris and early ’60s Aston Martins.
Of course, the only way a Vega could compete with the velocity you could attain in a Ferrari or an Aston Martin was if you drove it over a cliff.
But on the plus side, you didn’t have to worry about the impact damaging your car–it would most likely disintegrate into a reddish-brown mist long before you hit the ground.
In a lot of ways, the Cossie Vega was a pretty amazing car. It was the first GM car to feature dual overhead cams, first to offer alloy wheels, first with EFI, a five speed transmission, and a stainless steel tubular exhaust header. And it was a great looking thing, with a design like a 7/8ths scale Camero, and a great looking interior (metal-turned dashboards=love). It’s a bit of a shame that GM, well, GM’ed the thing, delivering a hugely overpriced under-performing dog. I still really want one though.
Agree. GM gets the blame here, not the Vega. GM abandoned twin cams until the Quad Four. They developed the Corvette over 50-60 years, why couldn’t they keep their eye on the ball when it came to small sporty cars?
Thank you, good idea fairy, for giving me another quest: Quad 4 swapping a Vega (or even better, an Astre)
I have driven many examples of the Vega during the 1970s.
And the 7/8th Camaro reference is right.
But my overall favorite was the Vega GT Panel Wagon. Those would out handle the coupes by far. Not sure if it was the extra weight or what.
But some of my happiest memories as a 18 year old was tossing the Vega wagons through the mountains at an insane speed. There were not many cars, domestic or imported that could compete.
Been wanting one for several decades now. Still looking for that unmolested or non rusted example.
Good insight here as mentioned this was the first platform designed by GM Engineering Staff rather than the divisional folks. There was plenty of brain power but not nearly the manufacturing and warranty experience. As production neared, Vega was “thrown over the wall” to Chevrolet Engineering, Chevrolet Manufacturing, and Fisher Body where it was greeted like the turd in the pool in Caddyshack.
Classic case study in bad management.
My high school buddy had a black Vega station wagon and I drove a black Corvair. Both were well-used hand-me-downs. We blasted around and terrorized our small town. It’s amazing that we didn’t kill anyone, anything, or ourselves.
In California the black ones were marketed as the “Don Diego Vega Z.” This is a true fact.
https://zorro.fandom.com/wiki/Don_Diego_de_la_Vega
Delorean was obviously hitting the Colombian nose-candy well before the car that bore his name debuted…
BUT – the stock Vega did not have an all-aluminum engine. It had an aluminum liner-less block with an iron head – two rather spectacularly bad ideas, as it ensured that the piston bores scored very easily leading to oil burning, and the head expanding and contracting at a much different rate than the block ate head gaskets even more than the more common iron block and aluminum head designs.
Really, the only thing REALLY wrong with the Cosworth Vega was how stupidly expensive they were. The aluminum Cosworth head and the block changes fixed many of the sins of the Vega motor, and they were quick and handled well for the era. And just look at it – gorgeous in a way that BMWs of that era simply were NOT. But the cost was ridiculous, and they weren’t built any better than any other Vega. If they had managed to do it for say $500 more than the standard car they would be a legend, but at 2X the price it was NO SALE.
And really, while I LOVE BMW 2002s, I don’t look at them with rose-colored glasses – they might actually rust WORSE than Vegas, in stock single carb form they are NOT fast cars, and the handling stock can be rather, er, frisky. Which is fun and all but can definitely catch one out. The 2002 Tii was a quick car for the day, but also unreliable in addition to being horribly rot prone given nobody on this side of the pond knew how to fix the mechanical injection pumps and also VERY, VERY expensive.
Exactly. Way too high a price point. And the original hp objectives were not realistic when emission controls were in their infancy, and sucking the life out of every engine. Compared to BMWs of the day, CVs were not that far off.
something else forgotten. Yes, the Vega was the poster child for automotive corrosion. Rightfully so. But pretty much all Japanese cars were not that much farther behind. They had much better drivetrains, but their bodies would oxide at a rapid pace too.
my sister had a ‘73 Vega, dad bought it for here. All of the issues mentioned we expected. Even with a new engine, aluminum block with iron sleeves, it drove like a POS.
I’m from Maine – where Japanese cars rotted out so badly and quickly that to this day they do not enjoy the sort of reputation for longevity that they have in much of the rest of the country. If you wanted a car that lasted, you bought Swedish or German if you could afford to. Not helped by the fact that in those days Maine had state inspection TWICE a year. My folks 1980 Subaru failed inspection for rust when it was *three* years old, needing extensive welding, and was in the scrapyard by the time it was six. Even Vegas weren’t quite that bad.
But my great-grandparent’s last car was a baby-blue ’76 Vega wagon, and it was a truly epic heap of crap. I drove that awful thing a good bit in high school. It had all of 19K on it when they died in 1995, but had rotten sills despite NEVER venturing out when the roads weren’t dry, and it seemingly used almost as much oil as gas. But as you say, many, many cars of the day were every bit as bad, and some were rather worse.
DeLorean was a salesman long before his matching powder days. He was doing the usual executive sales pitch. The Vega was a pipe dream done in by the usual GM buracracy, and the oil crisis of the time. Everything back in those days rusted, was underpowered and handled like a drunken gumby. Euro cars were not much better, just bad in different ways; reference Alfa, Fiat, Lancia, Porsche, BMW ownership. Your take on the 2002 is right on. They rusted in creative and unforseen ways, handled oddly and where overpriced for what you got.
Well, in his defense, JZD was probably telling the truth as he experienced it, as it’s been a long-known fact that the factory would specially prepare cars for executives and journalists to get great reviews.
The cars would come off the line and a group of specialists would take the car apart and rebuild it with the closest of tolerances and higher power than one would otherwise get.
That’s how you’d see such amazing discrepancies between reviews and customer’s cars.
This is also why Consumer Reports started buying their own cars from local dealers to test – to avoid the misleading “Ringers” in the press pool.
Right.
The asking price for the Cosworth was obscene.
People forget what the US economy was during those fine days from about 1972 thru 1980.
It totally sucked the big one. High interest rates, my Mom paid 18% with excellent credit on her mortgage, inflation was a bigly thing then as well.
Not to mention the price of gas actually doubling twice between 73 and 1980.
Good times! /s
If GM had tried this expensive engine stuff with the Camaro, or Vette, I imagine the result would have been nearly the same as the Vega Cosworth.
My Dad test drove a couple of these overnight and beat the snot out of them.
When he returned each one the dealer wanted to make a deal. At about $100 bucks over the dealer cost. But he never would buy one.
Most around here are too young to have any idea what the 70s were like. Or the 80s and 90s for that matter.
I wonder if the name would still conjure the same type of visceral feeling if they had gone with Tinduck rather than Cosworth…
powered by Cosworth, coachwork by Tinduck.
I grew up riding around in the back of a couple different Vega Estate Kammbacks. The woodgrain on the sides kept them together in their later years, as did the fogging caused by the old leaking and burning. My mother’s ’73 also didn’t have a functional interlock on the automatic shifter, as I found out when pretending to drive it, moving the shifter out of Park, and the car rolling down the driveway where we were parked (I think she was selling Avon cosmetics at the time. I sat in the car and got bored). The ’75 we had a few years later did have a functioning interlock.
I still have a spot as soft as the front fenders for pre ’74 Vegas to this day.
It’s a Vega, keep it away from margarita salt.
“the Vega is going to be built at a quality level never before attained in manufacturing in this country, and probably in the world.”
To be fair, Delorean wasn’t wrong. Also, apparently his association with cocaine started much earlier than previously revealed.
“There’s nothing that comes within a mile of the Vega for performance and handling. This car will outhandle almost any sports car built in Europe.” DeLorean continues: “I think that you’re going to see the expiration of independent rear suspension on all cars before long.”
Spoken like a true cokehead.
How many of those people ended up at Mazda? Because Mazdas are known to rust like a Vega LOL
Back in ’79 my parents bought a green ’73 Vega. We were moving from NC to Ohio and my Dad was afraid our ’68 Ford Country Squire Station Wagon wouldn’t make it, or pass inspection in Ohio. Shortly after they bought it, the ignition stopped working – well, it worked even if you didn’t have a key in it. My Dad was never worried someone would steal the car, though. I vaguely remember buying cap, rotor and sparkplugs for it at K-Mart.
Both of my parents had two Vegas. Neither one was running at the same time thanks to the stupid head gasket. My dad SWORE never to fund another a Vega again…
Would totally own a shitty Cosworth running Vega with the mechanical fuel injection, if only to tell them they were 100% right.
…
I mean apparently the bolt pattern for wheels is equivalent to ATV bolt patterns for modern cars…let that sink in.
Bendix electronic FI. Pretty cool and way ahead of it’s time.