Genesis Just Showed An Electric SUV With Heated Floors Instead Of Air Ducts

Matt Hardigree is at a Genesis event right now in New York, blowing up my phone with cryptic texts and photos of never-before-scene Genesis concept vehicles. One is this black SUV called the… Moonjar? Neo Noon? Torchinsky? We don’t know the name of this thing; honestly, communication right now with Matt is a shitshow, but I still need to give you, dear readers, a first look! So check out this new mystery concept SUV that’s meant to preview a real, production full-sizer coming to the Genesis brand next year. UPDATE: It’s called “Neolun.”

Can anyone figure out what Matt is saying in the text conversation below?

Is this new concept SUV called the Heirloom concept? Then Matt jumps to a different topic, discussing the “Magma” versions of the G80 and GV60. Magma is Genesis’ “AMG,” so to speak. At least, that’s how I’ve interpreted Matt’s gibberish.

Is the black SUV called the Moonjar?

Apparently it has a pop-up roof rack and heated floors and body panels?

Is the car called Moon Jar? Is it called the Torchinsky?

UPDATE:

It’s “Neolun,” one word. Two new photos from our cryptic publisher:

UPDATE 2: Okay, we have the press release now. Here’s the bit about the heated floors, via Genesis:

Inspired by Korea’s traditional “ondol,” the radiant heating system allows for efficient heating throughout the vehicle, with heating films applied to the dashboard, door trims, floor, seatbacks and console sides. Ondol is a Korean heating method that utilizes direct heat transfer underneath the floor to provide warmth, often found in traditional and modern homes throughout the country.

Here are the official press images:

And some more:

The name “Neolun” is derived from the Greek “neo,” or new, and the Latin “luna,” which means
moon. Together, it encapsulates Genesis’ technological innovation that exceeds conventional
standards and sets forth the brand’s vision for the future.

“The Neolun Concept was inspired by Korea’s iconic moon-shaped porcelain jars,” said
Genesis Chief Creative Officer Luc Donckerwolke. “It’s the epitome of timeless design and
sophisticated craftsmanship.”

The Neolun Concept’s exterior revolves around the principle of “reductive design” —
characterized by clean, refined lines that deliberately eliminate any unnecessary details.

The most prominent exterior feature are the distinctive coach doors, without any B-pillars
connecting the vehicle’s body and roof. Compared to conventional vehicle structures, this
layout provides a much more open interior space and maximizes convenient passenger
access. Development of the B-pillarless coach doors has reached a level where its application
to production vehicles is now feasible.

The electric side steps are automatically deployed when the doors open, making it easier for
passengers to step in and out of the vehicle. When the doors close, the side steps integrate
back into the vehicle to maintain a seamless exterior design.

The body-integrated lamps seamlessly blend with the vehicle’s front and rear design, conveying strength and grandeur.

In line with reductive design, the center high-mounted stop
lamp is incorporated within an intricately detailed perforated pattern. The pop-up type roof rack
accentuates the SUV identity of the Neolun Concept while harmonizing with the vehicle’s sleek
body line.

The Neolun Concept stands out with a captivating two-tone scheme called “Midnight Black”
and “Majestic Blue,” which takes after Korea’s serene night sky and enhances the vehicle’s
elegant design.

Interior-wise, the Neolun Concept’s cabin represents a modern reinterpretation of Korea’s
distinct hospitality culture. From the moment passengers step through the B-pillarless coach
doors, they are greeted by a spacious cabin that accentuates comfort and relaxation.

[…]

The swiveling function of the front-row seats maximizes space and practicality for passengers,
as the large adjustable display screen and the flexible display that unfolds from the rear-seat
headliner offer a sensory-stimulating experience.

The cashmere in the shade of “Royal Indigo” blends seamlessly with the vintage-inspired
“Purple Silk” leather, which has been naturally dyed with organic pigments, setting a deeply
relaxing mood. Completing the luxurious finish is the dark-colored real wood floor.

The Neolun Concept’s sound system features an advanced “sound architecture” that optimally
places tweeters, midrange speakers, woofers and subwoofers for an immersive audio
experience. Each speaker is strategically positioned to create a concert hall-like feel, ensuring
that passengers enjoy unparalleled sound quality. As the speakers are activated, the crystal
sphere at the front, designed to create an emotional connection between the driver and the
car, rotates into a tweeter.

This is breaking news, and this story is being updated.