Another year, another tricky landscape for automakers to navigate. The new U.S. federal administration has threatened widespread tariffs on goods from Canada and Mexico starting Feb. 1, and they could impact a whole roster of new vehicles assembled in those countries. Considering the proposed tariffs may top out at 25 percent, they could make some seriously popular cars a lot more expensive, so we figured now’s a good time to run through the list of vehicles built in Canada and Mexico for the U.S. market to see what might be directly affected as whole products.
First, a little primer on what a tariff is and how it works. A tariff is a form of taxation on imported goods paid to the government by companies bringing said goods into America. This added expense makes the landed cost of imported goods that fall under tariffs more expensive, eating into profits. To maintain profit margins, companies importing products generally respond to tariffs by raising prices on affected imported goods, which means that American consumers would ultimately pay for tariffs implemented by the federal government.
Historically, tariffs have been used for purposes like propping up industry, combating potential dumping (selling products in another country for less than they cost to make), as tools in trade wars, or as part of economic sanctions. A long-standing example of this is the chicken tax on imported light trucks, which came about as retaliation for France and Germany placing tariffs on American chickens in 1964. A more recent example of this is the 100 percent tariff placed on Chinese-built EVs as a response to allegations of dumping.
Let’s start up north in Canada, where a bunch of automakers build cars destined for America. Cars like the Dodge Charger, Chrysler Pacifica, and Chrysler Voyager, three (although really only two) Stellantis products built across the Detroit river from America in Windsor, Ontario. In fact, the Windsor Assembly Plant is the only facility in which these cars are made, meaning Stellantis wouldn’t be able to pivot quickly if proposed tariffs hit Canada. Compared to Stellantis, General Motors is in a better spot. While the BrightDrop family of electric step vans is made in Ingersoll, Ontario, these aren’t high-volume products. The only other vehicles GM assembles in Canada are full-sized pickup trucks, but the General also builds Silverados and Sierras in Michigan and Indiana, so a pivot is theoretically possible. As for Ford, since Oakville Assembly isn’t building anything, the only blue oval vehicle rolling out of Canada soon is the Mustang GTD, hand-assembled in Multimatic’s facility in Markham, Ontario.
However, domestic automakers aren’t the only ones with risk of exposure to potential tariffs on imported goods from Canada. Almost all Lexus RX and NX crossovers sold in America are built in Cambridge, Ontario. Just down the highway in Woodstock, Ontario, Toyota builds non-hybrid RAV4 crossovers for the U.S. and Canadian markets. Considering America bought 475,193 RAV4s last year, 235,744 of which weren’t electrified, the impact tariffs could have on this model would be significant.
Speaking of Japanese automakers, Honda has a sizeable assembly complex in Alliston, Ontario that makes two models. Every single Civic sedan destined for the U.S. market is built there, and while hatchback models should avoid potential tariffs, the majority of Civic sales may be affected. As for the Honda CR-V, it may or may not grow more expensive if tariffs hit Canada, chiefly due to the fact that Honda builds CR-Vs for the North American market in both Canada and Indiana. It’s possible that Honda could spread the cost of potential tariffs across all CR-Vs sold in America, but it’s also possible that production mix could also be altered to minimize exposure.
However, Canada is small potatoes compared to automakers’ manufacturing presence in Mexico. Another nation threatened with tariffs, car companies have flocked to Mexico under the NAFTA and USMCA era, which means a ton of different cars built in Mexico could get significantly more expensive if blanket tariffs are introduced. Let’s start once again with Stellantis, which has two different assembly complexes south of the border. Every single heavy duty Ram pickup truck is built in Saltillo, and the U.S.-market Ram Promaster van rolls out of a separate plant in the same complex. Roughly a ten-hour drive south in Toluca, every Jeep Compass sold in North America and every Wagoneer S sold globally gets built.
As for General Motors, buckle up, because this is about to be a long list. The firm’s Ramos Arizpe assembly plant builds the gasoline-powered Chevrolet Blazer, the Chevrolet Blazer EV, the Chevrolet Equinox EV, and the Honda Prologue. It’s the only North American assembly plant for the combustion-powered Blazer and the only plant globally for those three aforementioned Ultium EVs, which means it plays a critical role in GM’s big EV push. While we’re on the subject of GM, the gasoline-powered Chevrolet Equinox and GMC Terrain are exclusively built in San Luis Potosi, and given that the Equinox is Chevy’s most popular non-truck in America, potential tariffs could have significant impacts on sales. Lastly, GM also makes full-sized trucks in Silao, although given that Silao is one of four plants in North America building these trucks, potential cost impacts to consumers may be lower than on models exclusively produced in Mexico, should tariffs come into effect.
Ford also makes some popular models in Mexico, albeit not as many by volume as GM. The Hermosillo Stamping and Assembly plant is the only facility building the Bronco Sport compact crossover and the red-hot Maverick compact pickup truck, and the Cuautitlán Assembly plant is the only factory outside of China building the Mustang Mach-E electric crossover. Tariffs on the Maverick would hit especially hard because it’s Ford’s most affordable model in the U.S., and effectively a replacement for the Focus compact car.
Mazda is another brand building affordable cars in Mexico, with the Mazda 3 compact sedan and hatchback, along with the CX-30 subcompact crossover being assembled in Salamanca for the North American market. While these models are also built in Hofu and Hiroshima, Mexican production makes up a significant portion of U.S. product mix.
However, when it comes to impact on affordable cars, tariffs might hit Nissan products the hardest. The Nissan Kicks, Versa, and Sentra are all built in Aguascalientes for the North American market, three reasonably priced vehicles for price-conscious consumers who would definitely feel a pinch if tariffs were implemented. For less price-focused shoppers, Nissan also builds the Infiniti QX50 and QX55 in the same city, just in a different plant.
In fact, that plant is a joint venture with Mercedes-Benz, and it builds the GLB subcompact crossover for almost the entire world. Speaking of luxury cars, BMW builds the 3 Series sedan in San Luis Potosà for North America, and the 2 Series coupe including the M2 for the entire world. So, if you want the least expensive M Car on the market, you might want to act sooner rather than later.
While we’re on the subject of German cars, we have to talk about Volkswagen. The brand’s built vehicles in Mexico for absolutely ages, and it currently builds four vehicles in Mexico for the North American market. The Jetta, Tiguan, and Taos are all built in Puebla, while the Audi Q5 is made in San José Chiapa. Considering Puebla’s the only plant for the Jetta outside of China, the Taos is neither built nor sold in Europe, and the only other plants for the Q5 are one in China and one in India, there likely aren’t any quick pivots for those models.
A few manufacturers only build one model in Mexico for the U.S. market. For instance, every single Toyota Tacoma pickup truck sold in North America is produced in one of two Mexican plants. One’s in Tijuana, one’s in Apaseo el Grande, and together they crank out hundreds of thousands of midsize trucks, but that’s the only Toyota model sourced from Mexico for U.S. sales. Likewise, Honda only has one U.S.-market model built in Mexico, the popular HR-V subcompact crossover at a plant in Celaya, and the only Kia built in Mexico for the U.S. market is the K4 compact sedan.
Are there any car manufacturers that build in Mexico and might be best-positioned to weather a potential tariff storm? Well, yes. While many Hyundai Tucson compact crossovers continue to be built in Alabama, some have been rolling off a line in Kia’s Mexican factory since last year. In theory, Hyundai is likely best positioned to shuffle production, potentially sending more Mexican-built Tucsons to Canada
Whew, that’s an incredibly long list of models that could be affected by potential tariffs, and we haven’t even discussed vehicles using engines built in Canada or Mexico. It’s safe to say that if the threatened blanket tariffs go into place as announced on Feb. 1, the automotive landscape in America could look a whole lot different regarding availability and affordability. Considering new cars are already mighty expensive, the best possible outcome for American consumers is some sort of deal to avoid a trade war.
(Photo credits: Dodge, Lexus, Honda, Ram, Chevrolet, Ford, Nissan, Mercedes-Benz, Volkswagen, Toyota, Hyundai)
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Reality is ALL car prices are going to go up. Because there is no reason to be cheaper than your competition by more than a small amount in a largely inelastic market. If all the added dealer greed during the pandemic didn’t kill demand for new cars, this won’t either.
I’m from Canada and I would love to see a 50% Tariff on ALL Tesla’s. Now that would be fun to watch Elon squirm.
Too bad there was no possible way to avoid all this.
Wow I didn’t know Mazda made some 3s in Mexico. My ’22 was definitely made in Hofu so I wonder what the mix is. Are we sure they deliver to the US from there?
My ’15 Mazda 3 was built in Mexico.
Since yesterday I decided not buy any American made/owned product/service when possible. Even cars made here in Canada.
Not just for the tarifs but for the fact that half of American voters voted for a convicted felon Nazi Musk.
America you did this to yourself!
Oh, so only low-volume, less-desirable vehicles are made in other countries. Should be fine then.
…in all seriousness, I’m imagining some Toyota execs around a table hearing about this and going “oh noooooo, supply shortages for the RAV4, whatever will we do?” and wiping their tears with briefcases full of $100 bills, before setting them on fire because the A/C is a bit chilly that day.
Let’s remember all the parts made in Canada and Mexico. That will also affect prices on U.S assembled vehicles.
He should up the ante and slap a 50% tariff on anything made in Texas, since it is basically little Mexico. Cause everyone knows the Alamo is a monument to the Mexicans owning Texas, so San Antonio gets 75%. And Texas is bigger and better than Mexico, so 50% is bigger and better than 25%. I think this is the correct logic?
I am fortunate enough that I can watch this from afar,but it would seem to me that this would backfire on the US when everything they import get a price hike? Also,the American brands with production in Canada and Mexico would also struggle when their products become more expensive I guess?
Please explain that to our Cheeto-in-Chief.
In these trying times, it is challenging to be an American with decent reading comprehension and a basic grasp of economics. without succumbing to shame at us as a nation.
I’ve been ashamed of the US for much of my adult life, to be honest. I have spent too much time in other countries not to be. We really do fundamentally suck in so many ways. Which we do to ourselves.
Any implementation of these tariffs will likely be met with many lawsuits. Will be interesting to see how this will play out.
God I’m so tired of living in the dumbest possible timeline.
Always makes me think of this:
https://www.youtube.com/watch?v=9nfbeK5LAl0
and this https://youtu.be/sP2tUW0HDHA?si=ZxUmrFzcvKGe0Tk_
The dumbest would be more amusing.
This is the most satirical.
I’m car-shopping this year and my top two picks are the Mazda3 Turbo Hatch and the K4 GT-Line Turbo Hatch when (if) it’s released. Great to see that my auto buying choices are going to possibly be impacted by this preening tangerine buffoon and his cabinet of curiosities.
A cabinet of curiosities… it made me laugh hard.
It’s cool though, buying a new car requires some sort of job that pays a living wage. And we’re probably just going to like, get rid of those.
I was ready to quip “finally, a strategy that should help Nissan move Rogues” as in its segment it was just ahead of the Equinox last year in sales, just behind RAV4 and CR-V. But then looked it up: the transmission comes from Mexico. May need a statement from our fellow member Jatco on a response to the proposed tariffs. Will it be smoothed over as well as an Xtronic CVT does with transmitting power?
It’s foolish to predict the whims of an unpredictable man, but here goes anyway.
I think these tariff proposals disappear the instant the stock market starts taking them seriously (and tanks as a result). Trump has many vices, but he has always had an extremely keen sense of which way the populist winds are blowing and knowing when to throw previously cherished beliefs or supporters overboard (see: pro-life movement).
The tariffs on China will stay because they can be defended on national security grounds, but picking real fights with Canada and Mexico (and losing ground on the economy instantly) seem unlikely to be worth the political capital.
He gave the Pro-Life movement exactly what they wanted, wouldn’t exactly call that being thrown overboard.
That is not even close to being true, they were pushing very strongly for personhood amendments, federal abortion bans, and so on. If another Republican had won the nomination and the election, we would almost surely be hearing lots more about it now.
Trump more or less told the pro life movement that he wasn’t on board with doing anything more than leaving it to the states, that he wasn’t personally in favor of 6 week bans, and to pound sand, and they basically shut up and went away.
Of course if “Jefferson Davis” Vance 25th-amendments his ass, the Gilead types are right in the driver’s seat, aren’t they?
Possibly, although with the tech/Silicon Valley persona he’s crafted, he doesn’t seem like a Pence-style true believer either.
In any case I’d be shocked if the Republicans had the votes in either chamber of Congress to pass any kind of abortion-related policy.
As with everybody in entertainment and politics, I refrain from paying attention to “crafted personas”. For him it’s just a way to make himself seem electable. Once he’s in, all bets are off.
“Trump more or less told the pro life movement that he wasn’t on board with doing anything more than leaving it to the states”
In my view, the jury is still out on that. He’s just getting started. Let’s talk about this again in 4 years.
Bookmark this post.
If federal abortion legislation is passed that takes the law in a more pro-life direction in the next four years, I will admit I was wrong without any reservation, but I don’t expect to need to.
Every president has limited political capital, and Trump has already outlined the ways he wants to attempt to spend his. With an incredibly narrow House margin and nowhere near a filibuster-breaking Senate majority, any legislation of substance is going to need to be bipartisan.
History tells us Democrats are likely to retake the House in 2026, so the clock is already ticking.
Plus, don’t forget the most important part — he doesn’t personally care. I empathize deeply with both sides of the issue and have some possible solutions that would expose both side pretty embarrassingly, but Trump’s role (as you stated earlier about the market) is to keep things moving in the “right direction” at all costs — and the “right direction” is his poll numbers among his base. That’s about it.
I think he’d do an about-face on ANY topic if it magically gained him 5 percentage points in one fell swoop. Doubly so now that he can’t stand for reelection again. We’re in scorched earth territory now.
Yes, implied this in my first post, but this is 100% true.
The Pro-Life movement is founded and built as an opposition movement. They were a dog that caught its tail when Roe fell. They can solely function as an opposition movement. Our current patchwork system works great for them, as they have 50 opportunities to move a goal post, so they’re always in opposition. Sure, there’s a movement inside that push for more federal bans, and actual belief in the issue. But, your various think tanks and money (Koch, Heritage, etc.), caught the tail once, and it cost them 2018 and 20.
I think whether or not the tariffs go into place is pretty dependent on what his goal is with them. If he gets… Whatever he wants from Canada and Mexico they’ll probably just disappear, with or without a comment from him about being a shrewd deal maker.
The problem is figuring out what the hell it is he actually wants from Canada and Mexico.
His stated reasons are basically stopping the flow of drugs and migrants, both of which seem to fall 10x more on Mexico than Canada, so I’m not sure why both are being discussed other than perhaps Trudeau wasn’t deferential enough? With Trump you never can be quite sure.
I’m certainly no expert on Canadian politics, but from all I’ve read it seems likely that the Liberals are set to get wiped out in the next election and a somewhat more Trump-aligned government is likely to take power. That may be all it takes to change the Canadian policy?
It could be that Trudeau isn’t deferential enough, but he’s gone in three months anyway – he’s resigning after the Liberals select a new leader – and his party is polling badly. If he just waited it out he’d get what he wanted on that score.
It is having the opposite effect if he’s trying to get a deferential leader. The only conservative who hasn’t aligned themselves against him is Danielle Smith in Alberta, and that’s causing a lot of controversy. Hell, the most aggressive anti-Trump politician right now is conservative Ontario premier Doug Ford, who is leading a push for retaliatory tariffs, and that’s someone who would have been a staunch ally otherwise.
Whatever it is he actually wants, it’s not a border issue.
I am starting a Kickstarter to fund production of Trump stickers with a word bubble that says “I did that” for people to apply to anything that increases in price due to Trump’s policies.
You’re never gonna be able to make enough stickers to cover it all!
They already exist on Etsy:
https://www.etsy.com/ca/listing/1856154363/i-did-that-trump-sticker-pointing?gpla=1&gao=1&
https://www.etsy.com/ca/listing/1834206245/trump-i-did-that-sticker
https://www.etsy.com/ca/listing/1822399953/trump-sticker-merch-kiss-cut-stickers-i
Always a day late and a dollar short. That’s why I am hanging with you all in the Autopian Peanut Gallery instead of running my own Datatopian shuttlecraft enthusiast website.
Look at the bright side… at least you didn’t invest in “I did that” stickers for a candidate that never made it into office!
EDIT: And at least some of these Etsy stores also sold the Joe Biden ‘I did that’ stickers.
Yeah, a friend of mine runs a decal business and he’ll make and sell whatever’s popular. He has sold both Biden and Cheeto versions of this decal.
If gas goes up to $5 a gallon, I’m ordering a metric fuck ton of those stickers to plaster over all the gas pumps in my very, very red state.
They already exist on Etsy:
https://www.etsy.com/ca/listing/1856154363/i-did-that-trump-sticker-pointing?gpla=1&gao=1&
https://www.etsy.com/ca/listing/1834206245/trump-i-did-that-sticker
https://www.etsy.com/ca/listing/1822399953/trump-sticker-merch-kiss-cut-stickers-i
A tariff is a form of taxation on imported goods paid to the government by companies bringing said goods into America. This added expense makes the landed cost of imported goods that fall under tariffs more expensive, eating into profits. To maintain profit margins, companies importing products generally respond to tariffs by raising prices on affected imported goods, which means that American consumers would ultimately pay for tariffs implemented by the federal government.
“Wait, what? Why did nobody explain this to me?” – More than half of the country, apparently.
I’m not paying 25% more for Dos Equis
Stay thirsty, my friend.
I feel bad for all those people that switched from Bud Light to Modelo. Wait, no I don’t.
I drink Guinness… so I’m probably screwed either way.
Just pin the MAHA bit against the Tariff bit of this new administration, Guinness is full of iron and is a health drink, why tariff it?
Just tell the MAGA crowd that it cures COVID without a vaccine, and we’ll have government-subsidized beer.
What about those of us that liked Modelo all along for no political reasons whatsoever?
I genuinely feel bad for you.
Don’t forget the entire supply chain. Since these are blanket tariffs, and the North American manufacturing industry is very tightly integrated, everything is going to be hit in some way.
And, let’s face it, if anything doesn’t actually get hit somewhere along the supply chain, the price will still go up because there’s profit to be had by just slightly undercutting the competition. (And, really, who’s going to prove you managed to completely avoid Canadian and Mexican parts, equipment, and materials? People will assume you were hit, too.)
Exactly this – I bet you there’s not a single model of vehicle sold in North America that wouldn’t get significantly more expensive even with only US or Mexican tariffs, let alone those planned elsewhere.
Also don’t forget that half these parts cross the border multiple times too. The paperwork costs alone will add up.
I’ve been wondering about components that cross the border multiple times. Would those parts be subject to a tariff based on its increasing value/cost at every crossing? If yes, then those resulting subcomponents could face a cumulative tariff tax cost that might equal or exceed the original of the component.
Total non-sequitur thought exercise:
Trump is often held up by his base as a successful businessman. This is a fact (not the fact itself, but the belief of that fact is a fact).
We all pretty much agree that he doesn’t get tariffs. OK, fine. That’s why we have advisors.
But I haven’t seen a SINGLE talking head come out and mention that, for a LIFELONG REAL ESTATE MOGUL, he has barely said a word about housing crises, Commercial Real Estate crunches, potential weakness in multifamily…or anything that’s in his economic wheelhouse.
I have a theory, and please bear with me because I’m just spitballing, that the man is just an idiot.
Trump might be an idiot like you say, but to some people, such as Putin, Trump becomes a “useful idiot”
Trump is the literal definition of failing upwards. It is incredible what coming from a rich family can do.
I thought “real” car people only bought used. (joke)
Somehow all the prices going up will still be blamed on anything other than tariffs.
“If these honorable, but also violent, dishonest, and shady Mexicans and Canadians did the right thing like I demanded, their profit margins would absorb the tariffs. Passing along the costs is an act of war!”
OH NO MUH BRODOZER GOT MORE SPENSIVE, THANKS A LOT BRANDON!
DONT WORRY BRO EGGS WILL BE CHEAP SOON
SURELY THE LEOPARDS WON’T EAT MY FACE!
“To be fair, my face had no right to look so delectable”