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Hyundai Is Getting Screwed Here

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A good Wednesday morning to you all, but especially to Autopian publisher Matt Hardigree, who turns 40 today [Ed Note: It was yesterday – MH]. Please wish him well in the comments, and let him know he barely looks a day over 38. We’re celebrating around here by doing Matt’s favorite thing in the world: talking about EV tax credits, e-fuels and ChatGPT in cars for the morning news roundup.

Hyundai, Kia Are Losers In Revised EV Tax Credit Scheme

Kia Ev6
Kia EV6

It’s my personal belief that the Inflation Reduction Act’s EV provisions are a good thing, for they’re already proving extremely effective in both modernizing how the tax credit scheme worked and building a homegrown car and battery production infrastructure. But there are winners and losers in every game. So far, the winners here are the EVs that happen to be built in America, for buyers cannot secure the tax credits of up to $7,500 unless the car’s final assembly is completed here.

Vidframe Min Top
Vidframe Min Bottom

The losers are Hyundai, Kia and Genesis. You have to feel bad for those guys; they rolled out some of the best EVs in the game, saw rising sales and seemed poised to be one of Tesla’s most fearsome competitors. Unfortunately, they are all, for now, built in South Korea, so they don’t get tax credits anymore. The LA Times had a whole story about this recently. Hyundai Motor Group has—or thought it had—a pretty good relationship with the Biden administration, but it got burned in the end.

The new U.S.-focused credits are having an immediate effect on sales, reports Automotive News today. (So are the price cuts instituted by Tesla and Ford, to be fair.) Experian data for new-vehicle registrations shows that the Koreans are already taking a hit:

The top eight EVs in January were all made in North America, including three models from Tesla, two from Ford and the newly surging VW ID4 crossover that began production in Chattanooga last year.

Hyundai’s imported Ioniq 5 crossover fell to ninth place from seventh place for full-year 2022. Kia’s Korean-made EV6 was no longer among the top 10 EVs in January, after coming in eighth for 2022, according to Experian.

[…] New registrations for all EVs in January captured 7.1 percent of the U.S. light-vehicle market at 87,708 units, compared with 4.3 percent a year earlier at 50,338. New registrations for all light vehicles regardless of fuel type stood at 1.24 million, Experian data showed.

That last bit is awesome news, actually. EV sales are up! We love to see it, folks.

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The Hyundai Motor Group isn’t taking this lying down, obviously. The upcoming Genesis GV70 Electrified will be built in Alabama, so it’ll qualify for tax credits. The company is also making big investments in EV and battery production here, and it has the scale and power to set that up relatively quickly. But these things don’t happen overnight.

Insert The Hindenburg Joke Of Your Choosing Here

Photo: Toyota

Other people you should feel bad for today include Akio Toyoda, outgoing Toyota CEO, hydrogen evangelist, EV skeptic and avid motorsports fan. He was supposed to race a hydrogen-powered Corolla race car at Japan’s Super Taikyu series this weekend, but unfortunately, the car went up in flames instead. More from Automotive News:

The modified Corolla race car caught fire during testing because of a leak in a hydrogen fuel line.

No one was hurt in the March 8 accident, and the driver managed to escape the vehicle after an emergency failsafe kicked in, Toyota said in a briefing on Wednesday.

But technicians will not be able to get the car ready in time for its debut at a five-hour race in Japan’s Super Taikyu series scheduled for March 19 at the Suzuka Circuit in western Japan.

Toyota President Akio Toyoda had planned to take a turn behind the wheel in the race as part of his push to promote clean-burning hydrogen combustion technologies as one route to achieving carbon neutrality. He has raced cars with hydrogen-burning engines since 2021.

Granted, it’s not like gasoline and battery-electric cars don’t have fires. But it’s still a bummer of a way for Akio to go out before he retires from the CEO job. Or maybe not. I get a sense the dude will just spend most of his free time doing track days, as some guys do with golf when they retire.

How BMW Views E-Fuels

2024 Bmw X5 M Competition Profile

E-Fuels are getting a lot of attention lately as the German auto industry has a “Wait a minute, what the actual fuck” moment as it realizes the implications of the EU’s possible ban on internal combustion cars after 2035. That very likely could have a huge impact on its auto sector jobs, so certain German political parties are making a last-minute bet to save the engine business. Porsche, in particular, is making a big investment here as it seeks to preserve what it has, even as it also makes a big push for more EVs soon.

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Over at Road & Track, former Roadshow/CNET Cars boss and friend of the site Tim Stevens has a great explainer on how this stuff could work, complete with a trip to Chile to personally test Porsche’s e-fuels. It’s a good read and essential if you want to understand this better.

My take is that this technology certainly has potential, but it’s also in its infancy; this is like a Hail Mary play with five seconds left in the game, not a viable powertrain strategy that could keep engines running forever. (Plus, e-fuels still burn carbon in engines; they are only technically carbon-neutral when they’re made with expensive, complex direct-air carbon capture technology.)

Porsche wants to do this so it can save the flat-six. Understandable, but maybe not in line with reality. So where does BMW stand on this? In this short Reuters dispatch, CEO Oliver Zipse says they’re more plausible for use in existing cars, rather than new ones:

“The main impact of e-fuels is on existing fleets, not in the regulation of new vehicles being hotly discussed in Europe,” Zipse said.

“We aren’t discussing the existing fleet. The only opportunity to make a difference there is e-fuels. I agree strongly with the colleagues proposing that, particularly because our motors are prepared for it,” he added.

He has a point there, and I’ll tell you why. If the collective goal is ultimately to decarbonize passenger car emissions, forcing car companies to only make EVs by a certain date doesn’t solve the problem of all the ICE cars currently on the road right now that will be in service for decades to come—not to mention all the new ones due out in 2024, 2027 and so on. So Zipse says that e-fuels could be a good option to replace gasoline for all of the existing ICE cars on the road, as we transition to (presumably) battery power. But nobody should believe we can magically save the climate by making everybody buy a $65,000 EV tomorrow.
 
I’ll take Zipse more or less on good faith here because BMW’s actually doing a lot of interesting things on the sustainability front. And it’s fair to criticize eventual ICE bans as not doing enough to address existing car emissions. But Porsche seems to be suddenly hinging the future of engines on this stuff, and if it wanted to do that, it maybe should’ve started 20 years ago.

Not Quite ChatGMC Yet, I’m Afraid

Cadillac Celestiq Show Car 18
Photo credit: Cadillac
 
You probably saw all the headlines about General Motors integrating generative text AI like ChatGPT into its cars soon. It turns out that was a little overblown by the media, as tends to happen with new technology. Here’s GM spokesman Stuart Fowle clearing things up for the Detroit Free Press:

GM spokesman Stuart Fowle said the company hasn’t confirmed any specific plans to deploy an AI voice assistant at this point, but that the company’s software engineers are studying the space.

“As part of its growth strategy, General Motors views digital software and services as a core market where we intend to lead within the transportation sector. The Ultifi software platform the company will deploy this year will enable a new era of software-defined vehicles with digital experiences that can grow and evolve over time,” Fowle said, noting that the shift won’t just be about the evolution of voice commands.

How this blew up so much, I do not know. Possible use cases include prompts that tell a driver how to change a tire in case of an emergency, or vastly more advanced AI-driven virtual assistants for cars. Is it possible this stuff will catch on in vehicles? Sure, maybe. I have no idea.

But the whole auto industry is reeling a bit after the reality check we saw last year from autonomous cars, specifically fully driverless robo-taxis. We’d all do well to take a deep breath and not assume every piece of brand-new tech is The Next Big Thing That Will Change Everything®.

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Don’t even get me started on crypto, either.

Your Turn

Do you think generative AI has any sort of role in cars? If so, what would you like to see it do?

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Thomas Metcalf
Thomas Metcalf
1 year ago

Speaking as a chemist, it has always bothered me how the word ‘carbon’ is used when talking fuels and pollution. We don’t ‘burn carbon’ and create ‘carbon pollution’. We burn hydrocarbons and make carbon dioxide pollution. Yes, both hydrocarbons and CO2 contain carbon, but we can afford to be a little more scientifically accurate!
When I hear carbon, my mind goes right to elemental carbon.

Mr Sarcastic
Mr Sarcastic
1 year ago

The Korean car makers are not getting screwed. The game is in the USA. They decided to stay home and benefit their builders the US IRA is a US policy. Why should we continue supporting the whole world?

Who Knows
Who Knows
1 year ago

Unless something like nuclear fusion comes along to provide practically unlimited, super cheap electricity, I doubt the efuels will ever see more than niche application. The amount of electricity needed for electrolysis to fuel an H2 vehicle is around 2.5-4x that needed to fuel a BEV, and adding in direct air capture of CO2 and additional processing steps just adds to the inefficiency of efuels. I haven’t seen a number, but I’m guessing 5-10x the electricity needed for efuels as compared to BEV. Just the direct air capture of CO2 I’ve seen quoted as costing $700/ton currently, with potential to drop to $300/ton, which just for that component would probably be ~$3-7/gallon for the efuel.

The cost of the efuel is starting out at ~$45/gallon, and they are hoping to drop it to ~$7.50/gallon eventually- https://www.motortrend.com/features/porsche-supercup-efuel-direct-air-carbon-capture/, then it still needs to be shipped and distributed. And this production cost is for the best place they could find to produce it. The efuels seem like a great way to keep a small number of classic cars on the road without using fossil fuels, but given the huge inefficiencies of stripping CO2 out of the air, splitting water, and then synthetically building up the molecules, anyone hoping to see this for under $8-10/gallon are likely to be quite disappointed.

JTilla
JTilla
1 year ago

I don’t need to add anything to your well written rant. I wrote a novel that is about the birth of true artificial intelligence so I can see the bullshit so easily with everything labelled as an AI right now. The sad thing is, it’s like anything else. The public believes it if you parrot it enough.

Flatisflat
Flatisflat
1 year ago

“Do you think generative AI has any sort of role in cars?”

MichaelScottScreamingNoAtToby.gif

JaredTheGeek
JaredTheGeek
1 year ago

How do we report this as Spam?

Chris P
Chris P
1 year ago

“ Hyundai Motor Group has—or thought it had—a pretty good relationship with the Biden administration, but it got burned in the end.”. Ummm and GM didn’t? While I’m at it, a bit of clarification on the manufacturing rules please? Are cars required to be manufactured in America or North America. I see both being used in articles here and elsewhere and it’s my understanding (could be mistaken) that GM is not qualifying because of it’s plants are in Mexico.

Chris P
Chris P
1 year ago

Wow, too superior for me clearly. So superior I won’t bother with the rest of your comment.

CrashDoctor
CrashDoctor
1 year ago

“Porsche wants to do this so it can save the flat-six. Understandable, but maybe not in line with reality.”

…get it? In-line?

*ba-dum-tssss*

Andy Individual
Andy Individual
1 year ago
Reply to  CrashDoctor

Interesting slant…

OFFLINE
OFFLINE
1 year ago

Alternative ICE fuels are a great idea to look at, but if it was economical we’d be doing a ton of it already (looks at ethanol in the corner and frowns.) The real issue is: where are we going to get the stuff we need to build and repair roads? Last I checked something like 30% of each barrel of oil gets kicked to asphalt production — and we’re going to get the gasoline of the top of that barrel anyway because it was a waste product before we stated using it for cars. Do we need synthetic gas?

PaysOutAllNight
PaysOutAllNight
1 year ago
Reply to  OFFLINE

It’s my understanding that a lot of the wells currently not worth pumping aren’t actually dry, it’s that the crude oil provided is now far too crude to refine efficiently.

I haven’t heard anything about a coming asphalt shortage, even when oil sector publications. It’s a big assumption, but I’m assuming there’s no problem.

Last Pants
Last Pants
1 year ago

Win on Sunday, sell on Monday. That’s the rule. It sucks when the car burns on Sunday though.

Nycbjr
Nycbjr
1 year ago

The inflation reduction act is generally a good thing, but I feel the “built in NA” should have been phased in like the battery provision. Also the income caps are too low. I would have loved to get a PHEV/BEV used using the 4k tax credit but I make more than $75k a year (NYC cost of living).

Thx Mansion..

Ben
Ben
1 year ago
Reply to  Nycbjr

Agreed on the phase-in, although at least the hard cut has lit a fire under the manufacturers’ butts.

However, if national policy were based on cost-of-living in NYC it would throw everything out of whack. Y’all are nuts. 😛

Icouldntfindaclevername
Icouldntfindaclevername
1 year ago

Happy Birthday Matt!
Hyundai/Kia can’t build their Georgia plant fast enough

Double Wide Harvey Park
Double Wide Harvey Park
1 year ago

It’d go faster if the gubmint let them hire children again!

10001010
10001010
1 year ago

Turning 40 wasn’t so bad, because you were 39 the day before and you don’t feel any different so you tell everybody you’re basically still in your 30s anyways.
Turning 41 is different though, now you’re solidly in your 40s.

Sid Bridge
Sid Bridge
1 year ago

Do you think generative AI has any sort of role in cars? If so, what would you like to see it do?

All of this:
https://www.youtube.com/watch?v=oNyXYPhnUIs&t=14s

V10omous
V10omous
1 year ago

Sorry Hyundai, but as long as South Korea continues its own protectionist ways, you’ll get no sympathy from me.

JTilla
JTilla
1 year ago
Reply to  V10omous

No shit. They let the crooked Samsung head out of prison because they were worried about the company.

Joe The Drummer
Joe The Drummer
1 year ago
Reply to  JTilla

And we bailed out GM, which, in a truly free market economy, should have died a self-inflicted death and been replaced in the marketplace by a car company that actually knows how to car company.

Toecutter
Toecutter
1 year ago

Indeed. GM and Chrysler never should have been bailed out. I think a similar set of circumstances is coming soon. Once energy becomes greatly more expensive than it is today coinciding with economic collapse, the long-running CUV/SUV/truck fad will be dealt a massive blow, and the need for inexpensive long-range EVs with small battery packs and few margin-padding features will make itself very apparent, but none of the automakers will be prepared to make or sell them.

Sivad Nayrb
Sivad Nayrb
1 year ago

Odd how America and North America are used interchangeably when discussing the Inflation Recovery Act, with the Mach E being built in Mexico…

The EV act should only cars built within the United States.

Ranwhenparked
Ranwhenparked
1 year ago
Reply to  Sivad Nayrb

That would likely conflict with the USMCA trade agreement, which guarantees “domestic” status within the three participating countries for automobiles and automobile parts made in all three, a carryover from a similar provision in NAFTA, which, in turn, was a carryover and expansion of a similar provision in the US-Canada trade deal that preceded NAFTA.

We could pass legislation to do it, but it would be a be a violation of that agreement, and Mexico and/or Canada would be free to take proportionate punitive action with some new protectionist moves of their own

Data
Data
1 year ago
Reply to  Ranwhenparked

Whenever i see USMCA I think United States Marine Corp Fu**in A! Actually, I think United States Marine Corps and wonder why the A is there. Today’s United States Marine Corp brought to you by the letter A?

Thomas Metcalf
Thomas Metcalf
1 year ago
Reply to  Data

Up here in Canada it is CUSMA because we want to be first. I don’t know why they couldn’t just call it NAFTA 2. Much better acronym.

Taargus Taargus
Taargus Taargus
1 year ago
Reply to  Thomas Metcalf

NAFTA 2: Electric Boogaloo

Dogisbadob
Dogisbadob
1 year ago
Reply to  Thomas Metcalf

the CUMSA? Tecumseh!

Mr Sarcastic
Mr Sarcastic
1 year ago
Reply to  Ranwhenparked

I doubt the wording requires one countries tax payers to subsidize the rest.i actuality despite it being about cars it is a tax policy. You buy the car you get a tax rebate of $7,500.

Tim Beamer
Tim Beamer
1 year ago

HBD Hardigree!

Mark Tucker
Mark Tucker
1 year ago

Matt, your birthday was yesterday? We should have gotten you a pi.

10001010
10001010
1 year ago
Reply to  Mark Tucker

COTD, or maybe it should have been COTY?

Frankencamry
Frankencamry
1 year ago
Reply to  Mark Tucker

Raspberry?

Data
Data
1 year ago

If I could use natural language voice commands, not unlike the Star Trek computer, ton control the functions of my car. Turn on the heat to 75, turn on rear defroster, etc. and have it actually work rather than ask me to confirm something completely different; i.e. The car responds with “Would you like me to open the trunk?”.

My 2008 Honda had voice commands. You basically had to memorize the correct syntax to get it to do anything and it was easier to reach over and use the physical controls. As an example, say you wanted to find a local burger joint on the factory nav. You could say “Find nearest American” and it would look up American restaurants. Find nearest Wendy’s, McDonalds, or hamburger wouldn’t return anything.

Plus I should be able to do things like “Mazda, set voice commands to driver only, authorization Data-alpha-gamma-1701” and prevent the passengers from jacking around with things. 😛

10001010
10001010
1 year ago
Reply to  Data

“Self destruct set for 60 seconds, does the first officer concur?”

Chris P
Chris P
1 year ago
Reply to  Data

When HAL starts driving you places IT wants to go.

Data
Data
1 year ago
Reply to  Chris P

Open the garage bay doors, HAL.
I’m sorry, Data. I’m afraid I can’t do that.

Thomas Metcalf
Thomas Metcalf
1 year ago
Reply to  Data

I bet they have enough Majel Barret voice samples to make that the computer voice.

Grey alien in a beige sedan
Grey alien in a beige sedan
1 year ago

Hardigree… you’se a youngin’! Happy birthday.

Dogisbadob
Dogisbadob
1 year ago

So not only do Hyundais get stolen, but now their thunder got stolen too!

Scuderia Toyota

That BMW is a cool color

Data
Data
1 year ago
Reply to  Dogisbadob

Cars come in cool colors in pictures. In the real world they are only gray.
The initial pictures for the 2023 Prius were shown in yellow and orange, but neither of those colors are available in the configurator (at least in the US).

Scott L
Scott L
1 year ago

Happy Birthday Matt! You barely look a day over 40, mate.

Drew
Drew
1 year ago

Whoops, maybe my emphatic language was a problem.

Didn’t we do basically this Flush a couple days ago? I don’t need my car to learn. I just want it to do what it is supposed to do when I provide the inputs, whether those inputs be shifting, steering, pedals, or voice. You want the infotainment system to understand drivers better? Better mics, not AI. You want the steer-by-wire to decide when to turn more sharply or more gradually? No you don’t. You want predictable response. Maybe programmable, maybe speed-sensitive, but not AI-determined.

Michael Beranek
Michael Beranek
1 year ago

I can see an alternative ICE fuel taking over petroleum during the EV transition period. We know that many petroleum-fueled things will not be going electric anytime soon- heavy trucks, construction equipment, watercraft, trains, etc. They might go electric someday, but not likely in my lifetime.
While we’re at it, a green alternative to using kerosene for jet fuel would be really great, because we’ll never “EV” airplanes.

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