For the past couple of years, I have been saying that there are some incredible car deals to be had in Japanese auctions. Cars that don’t have a cult following sell for basically pennies on the dollar. Now, I’ve finally put my money where my mouth is and bought an entire running and driving car for just $258. It’s not a junker, either, but a 1997 Honda Life Kei car in surprisingly good condition. If you’ve ever wanted to enjoy a JDM car on the cheap, this is how you do it.
Cars in Japan are subject to a labyrinth of taxing schemes. Vehicles are taxed on weight, engine displacement, age, and even the prefecture they’ll be residing in. Generally, larger, more expensive, and more powerful cars will be subject to higher taxes. Some taxes are paid out only once while others are levied on a regular schedule. Over time, all of this adds up.


For much of Japan’s automotive history, the Kei car – Japan’s smallest class of road-legal car – has existed as a way to reduce tax burdens. These tiny cars have miniscule footprints and adorably small weights and engines to match. The tax benefits of buying a Kei car used to be heavy, but they’ve been reduced in recent years and Keis aren’t exactly as popular as they used to be.

What’s really important for an American is the age factor. Japan’s tonnage tax increases as a car ages. By the time a car hits 18, the tax is 50 percent more than when it was new. Additionally, a car that’s over 13 years old is subject to a 20 percent increase in engine displacement tax.
Add it all up and a Kei car that was once cheap to own when it was new is now an expensive ride once it reaches about 18 years of age. The same goes for pretty much every car, really. Now, some Japanese people do hold on to their classics and just pay the higher taxes. But countless regular cars are cast off into the impressive Japanese auction system. Locals don’t want these old cars because of their taxing scheme.
If you monitor the auctions like I do, you’ll commonly see regular cars show up in the same auctions over and over and never getting even a single bid. I’ve watched cars circulate through an auction for over a month before anyone bothered to place a single bid. And even then, the one bid wasn’t enough to satisfy whatever reserve was in place so the cycle continued.
While this taxing scheme sucks if you want to have an old car in Japan, it’s great if you’re an American looking for that 25-year-old peach. Sure, famous cars like the Honda NSX and Nissan Skyline will sell for big bucks even though they’re old, but common cars are totally worthless.
Loving The Unpopular

A couple of years ago, I hosted an Autopian meetup in a parking lot in Milwaukee. A lot of great Midwest Autopians braved the cold and snow to join me at the Milwaukee Auto Show that morning. One of them was reader Tyler B, a local JDM importer. He brought his newest find to the meeting, a 1997 Honda Life. I was a bit shocked by the little car. It wasn’t famous like my Honda Beat and it wasn’t cool and weird like my Suzuki Every van. Instead, it was just a bog standard Kei car with an automatic transmission and nothing particularly special.
Yet, this little car was so fun to play around with! Even a normal Kei car is just a little weird compared to a U.S.-spec city car like a Mitsubishi Mirage. Driving the little Life felt like driving the Doctor’s TARDIS, and it was such a cheerful ride. I also noticed that the Life got a lot of attention despite its lack of popularity. By now, most JDM fans probably know what an Autozam AZ-1 and a Honda Beat looks like because those are the cars everyone loves to import. But this Honda Life was something different.

From that day forward I wanted one of my own. Maybe I wouldn’t keep it forever, but I at least wanted to play with one. Sadly, life got in the way, as did a car collection that was too huge to manage on my own. Now that I have fewer cars and more time on my hands, I decided to get back searching for one.
For this import, I partnered up with the guys at Japan Car Direct. The team at JCD made importing my Suzuki Every a breeze, so they were an easy pick for my third Japanese import.

According to my statistics on Japanese auction pages, I’ve spent the past few months scrolling through nearly 500 pages of cars. I’ve had an interest in a variety of cars. I occasionally looked at Rover MGFs for sale in the country and have checked out some buses and some Toyota Century limos as well. But I never pulled the trigger on a bid.
Some importers and JDM enthusiasts believe that the bulk of the best older than 25-year-old normal cars have already left Japan, and my experience in the auction system seems to reflect that. So many of the cars you’ll find rolling across the auction block today will be rusty, have huge dents, have large swaths of missing paint, or catastrophic mechanical issues. I’ve seen a Toyota Century with an oil leak so bad that my exporter said it wouldn’t have been allowed on a ship. I’ve seen Kei trucks so rusty they were a speed bump away from losing their rear axle. And I’ve seen Honda Beats that looked like they lost a fight to Mike Tyson.
Because of this, it can take months to find a car that’s in acceptable condition. Even then, you may end up choosing a car with a few imperfections because you have no idea how long it’s going to take to find a car in better shape.
My Honda Life

In my case, I think waiting has paid off. Last night, I won an auction for a 1997 Honda Life for just $258 and what I got was a pretty sweet car. Here’s a clipping of Honda’s press release:
It has an individualistic, stylish design and an excellent package for daily use. It also offers superb performance, with both driving stability and ride comfort. The Life will be sold through Honda Primo dealerships nationwide from April 27. This vehicle is not only “easy to handle, functional, and economical”, which are advantages of mini vehicles, but also has a spacious cabin, with priority given to driver and passenger comfort.
Excellent packaging was a development prerequisite. The luggage space was designed to accommodate various user needs.
The Life has a highly rigid body, resulting in good performance, with excellent driving stability and ride comfort.
The exterior design is friendly and stylish, and was designed with modern styling and functionality in mind.
The Life sets a new standard for mini vehicles at a reasonable price. The most up-to-date features are included. The Life has a driver-side SRS air bag, heat-absorbing green glass that absorbs ultraviolet rays in all windows, an anti-bacterial steering wheel, and an arm rest as standard equipment.
The car I bought sits in the Life’s weird second-generation. The first-generation Honda Life was a tiny hatchback, step van, and pickup truck that sold from 1972 to 1974.

When Honda brought back the Life in 1997, it was designed to look like the old step van, but for the modern era. This second-gen model, chassis JA4, sold for just the two model years of 1997 and 1998 due to a change in Japan’s taxing scheme. I love the look of the second-gen more than the third gen. The interior makes more use of fabrics and I’m a sucker for the tall taillights.
Here’s a third-generation model for comparison:

According to the auction I won, I just bought a T type. This was supposed to be a more luxurious Honda Life, and it came from the factory with a roof rack, keyless entry, an automatic air-conditioner, and power windows. My example also appears to be painted in a relatively uncommon color. The majority of the second-generation Honda Lifes that go through the auction system appear to be painted in white or a shade of gray.
This one is a deep blue color.

It came with an inspection sheet listing its overall condition grade of 3.5. I generally consider a car rated 3.5 to be a car in daily driver condition. These cars will often have small problems like scratches or paint fade, but will be mechanically sound. The inspection sheet from the auction noted paint peeling on the right front fender, paint peeling on the trunk, and driver side power windows that weren’t functioning.
Now, the funny thing about auction house inspections is that sometimes the inspectors exaggerate problems. My Honda Beat was given an RA grade (indicating previous accident damage) because it had a “bent core support.” The only bend an independent inspection found was a ding to the vehicle’s front recovery hook, which is welded to the vehicle’s core support.

In the case of my Honda Life, I spent $20 to get an independent inspection in Japan. The inspector found all windows to be working just fine. The only issue was that, specifically, the switch on the driver door couldn’t roll one of the rear windows back up. But the switch on the affected door worked fine. So one day I’ll probably have to replace that switch, which isn’t a big deal.
The inspection also noted that the paint peel was more like some minimal clear coat fade and the paint underneath was fine. From the comments, it sounds like a buffing and maybe some clear coat spray on a tiny area will be all that needs.

Otherwise, the inspection noted that the air-conditioner blows cold, no mechanical issues were noted, and the only real interior issue was a tiny tear on a mostly hidden area on the driver seat that will be easy to sew up. The car was even last serviced in December. Based on the results of the independent inspection, I got a fine 93,827-mile car for just $258.
Looking at other recent Life sales, another 3.5-grade car sold for $310, and that one was in a boring silver color, had worse body damage, and was a lower trim level. An example in the same trim level and with a nice color but with far more kilometers sold for $140. The average selling price over the past few months is $240, so I think I did pretty ok here.
So, what’s next?
Will Be A Smidge More Than Just $258

My contact at JCD will facilitate the purchase of the vehicle, generate the necessary paperwork in Japan, and arrange for the vehicle to be trucked from the auction to a port. The car will then be loaded onto a ship and off to a port of my choice. The timeline I’ve been given for this is a week or two to get the car to the port and up to 60 days to get it onto a boat. So, I’m looking at about two or three months before I get to bring my car home.
I’m expecting the final cost to be lower than $3,000, or about half of what JDM dealerships charge for these things and still less than you’d pay on an American auction platform. This is why I continue to import my own cars rather than buy them from a dealership. Even after paying for an independent inspection and even after paying for ocean shipping you come out on top compared to buying a car that’s already here.
Update: I received my invoice, which covers everything but U.S. entry. The price of the car plus auction fees, JCD’s fee, land-based shipping in Japan, and ocean shipping has added up to $3,000. The big ticket item was ocean shipping, which was quoted at $1,700. My last import cost $900 to ship. I was warned shipping was going to be more expensive this time around. I’m revising my total cost estimate to $3,500, which is still ahead of buying from a U.S. dealer.

I’ve been debating with myself about getting the car home. Second-gen Life owners tell me that the car will do about 75 mph. The 656cc three-cylinder under the hood makes 48 HP, which isn’t too bad for a 1,741-pound car. The limiting factor is the three-speed automatic. A five-speed manual was available, but I’ve seen a grand total of just one of those over the past few years. Unfortunately, the gearing of the auto box is ridiculously tall, so I’m told cruising speed is closer to 60 mph to 65 mph. More than that and it seems like the engine is working hard.
In this case, I think I’ll just use a press loaner truck and haul it home across America.
Either way, I can’t wait to try this little car out. Will I keep it forever? I’m not sure, but I’m happy to finally scratch an itch I’ve had for the past couple of years.
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Huh. I want to join the Life life.
Kei cars are just plain nifty. I just wish I could fit in one.
Not sure about your stature/bulk, but the Life is quite spacious. If you see a kei car at a show or something, ask them to try it on for size!
I have a Honda Today Associe, which is the same car as the Life but 9.5 inches lower which makes the interior pretty small. My mechanic, who is 6’2″ and has a gym on top of his shop (he’s friggin huge) can just about get into the driver’s seat but he cannot get the car into fourth or reverse…
I was there in that parking lot in Milwaukee when we all got to see that cute little white Honda. I’m glad you are getting one of your own.
Here’s to a Happy Life!
Stop! Giving! Me! Ideas!
I love the seat fabric!
You sold me at “Loving The Unpopular”. Finally, a car that gets me.
I only wish there wasn’t such a disparity between the size/weight/safety of Kei cars and the average vehicle on the road in the US (fat, freedom fry loving bastards that we are).
I suppose it’s no better than my motorcycle which cost about same, annoyingly.
Awww, it kind of makes me think of what would happen if a mk2 Fiat Panda and a Cinquicento had a small baby then called it a Honda. Great find!
Just saw a Hijet in the grocery parking lot, today, so I was in a Kei frame of mind when I saw your story. Looks like a good buy!
Wow, Mercedes! That’s a cool car at an awesome price. I’m not able to wrench since I live in an apartment, but I’ve loved Kei cars since my first trip to Japan many years ago. I’m living vicariously through your posts, keep them coming.
I always wanted a Eunos Cosmo 20B, but given their rarity, at this point I’d most likely go for a V12 Toyota Century. In any case, I’d have to go the Montana LLC route for anything I’d drive on the road.
The proportions are breaking my brain a little. It looks like it had about 6″ taken out right down the center line.
It’s like they took a widescreen image and squished it square.
Now go car-camping in it.
“I Spent Just $260 On A Running And Driving Car From Japan”
not quite, how about
“I Spent Just $260 On A Running And Driving Car Located in Japan”
and
“I will spend about $3K all in to get the $260 car home”
In my mind this counts as a grand total $260 for the car and it is therefore an outstanding bargain that quite rightfully shouldn’t have been missed.
No, I am not available for follow-up questions.
My original headline pitch was “Here’s What You Get When You Spend Just $260 On A Car In Japan” and it was simplified to what you see here. The point is that, independent of unavoidable shipping costs (unless you live in Japan, I guess), you can buy a car for basically nothing in Japan. Either way, it’s going to be much cheaper than buying from, say, Duncan Imports.
Thank you for this article. I’m seeing more and more kei cars in North Carolina, and I’m really curious about them. It would be a really fun thing to have one of these as a project/fun car.
I love the first gen Life step-van version. It looks like what happens if one were to put an Econoline in a too-hot dryer. It’s awesome and I want one.
Paying in USD rather than JPY probably helps as well, for the moment any way.
It certainly does! The exchange rate has been getting better since I first started importing cars back in 2021. Now I just await whatever the shipping dues will be, and those will vary based on the weight of the car and other factors. I hear shipping costs are averaging higher right now, but shouldn’t be a dealbreaker for such a tiny car.
What we need is a list of the states where Kei/JDM vehicles can be registered easily.
Also, an in-depth look at the process to legalize one in California. There is a company in SoCal that does the work, but I haven’t found it yet (I have heard it’s about 6 grand).
And are JDMs difficult to insure?
The insurance is the least problematic part; I’ve had mine with three different companies and I’ve gotten quotes from many more. If the initial agent is confused, just ask to speak to their supervisor and they will know how to override the 17-digit problem.
I see, some editing along the way changed the original headline intent.
The difference between ‘in’ and ‘from’ is about $2700 in this case.
Anyways, good on the Autopian for adjusting the title.
The car was $258.00. The rest was the destination, tax, title and registration.
This is very cool – a unique, well-designed vehicle with a total cost right around the sales tax on a new car.
It’s curious how so many of the “writers” on this “site” write about themselves.
Narcissism is the term which applies.
I look forward to seeing this site fail. It will bring me joy when it happens.
[ED NOTE: If you ain’t got no haters, then you ain’t got nothin’ poppin’ BYE BYE]
Strongly disagree. The varied points of view of the weirdos who read this site and write for it are the very things that make me come back and browse, over and over.
The odd, the esoteric, and the crap I’ve never heard of (despite considering myself well read and kind of a car geek) are simply wonderful. Amusing, educational, and of a class of stories that broaden my mind, much like travel.
I guess Kei car fans are a bunch of losers, then. Have you considered being a bit kinder? Most of your comments attack either staff or readers. That aside, I’m not sure why you put site in quotes. This is a website whether you like it or not.
Edit: The original comment said that only losers would find “junk” like old Jeeps and cars from Japan interesting. I just don’t understand this mindset of just randomly firing off attacks at people like you’ve been doing.
It’s too bad it’s not easier to block fools like this. Most everyone on this site are great people, but there are a few trolls.
Well said, Mercedes!
Been reading car mag’s for decades, all the best authors bring a bit of themselves to the table. This site allows them to write about what they know and are passionate about, that is far from a bad thing. I can get tech specs anywhere. At it’s best car journalism is also about the journey.
Who pissed in your Cheerios?
Go away loser
It’s even more curious why someone would come to a site they hate so much that they feel compelled to comment(more that once) on how much they loathe it.
Some “commenters” just love to revel in the stench of their own “digital farts” and the “attention” they receive. Best to just ignore the d-bags and deny them the attention they so desperately need to make up for their hollow, loveless existence.
This is exactly what i want. Been looking for a site like this for a while now. So glad it exists.
What “sites” do you wish to see succeed? Sounds like your time is better spent there. Careful with that door on the way out.
Every comment like this is a complete self-own. Either you just forced yourself to completely waste your own time to read and comment an article you hate, or you jumped straight to the comments to whine about an article you didn’t even read. And the thing is, nobody would know this about you if you didn’t tell them yourself. 100% winding up, taking a huge swing, and punching yourself directly in the nuts.
You’ve never read an editorial in your life?
You hate the Top Gear Specials because it focuses on three old blokes instead of the cars?
Meh, this guy always has negative things to say. Troll is troll.
This is the first time I’ve ever wanted a “downvote” option on this site. My guy, the only reason most of us are even here is because of these “writers”. Fuck back off to Quora where you belong.
I disagree! I’ve always liked cars, although I can’t work on them myself. Being able to live vicariously through Autopia’s articles and comments makes my life more interesting.
If everyone on this planet were the same, life would be grey and boring.
You know, you sound an awful lot like a miserable creep.
But maybe we’re reading you wrong. Maybe you really aren’t the kind of guy who writes asinine things and posts them anonymously like a coward and a loser.
Maybe you really aren’t what most people would call a self-centered, sniveling asshole.
Yeah, you wouldn’t be that, would you?
I know life is hard living under that bridge and all, but there’s no need to take it out on others.
I appreciate writers with skin in the game.
Wow – who sh*t in your Wheaties this morning?
To borrow a phrase, get a Life.
If you want purely objective writing, please subscribe to AutoNews.
Obviously clueless as to what a narcissist is, but I see a few indicators that you may be one, like grandiosity (BS compensating wuss stuff about “haters” as if anyone is thinking about you beyond maybe a response, after which you are forgotten. I would also think this makes a case for low self-esteem as well and maybe an inability to take criticism through dismissal as haters, a dumb and unoriginal cliche), lack of empathy (inexplicably weird wish to see site fail when you could just go elsewhere), and attention seeking (should be obvious even to yourself).
Add another $1,000 for shipping it to the east coast for me. Every time you post one of these articles, I salivate at the thought of buying one. Then I think about how often I’d drive it(I have a 30 mile commute) and then the thought tempers quickly.
Still…..the want for a weird ass JDM car is high.
I feel the same way for an Autozam. I’d have to kick the Miata out of the garage and my commute is mostly interstate so I’m not sure how often I would take it out.
I’d love a Kei car, but living in Texas makes hard to drive since there is so much nowhere between places, and people get upset if you try and go the speed limit. I camp in the rightmost lane, BTW.
Now, if/when I move back to Chicago, that’s another story.
Same – port of Baltimore is about 4 hours away, Wilmington 12ish. The desire is there but the use case isn’t.
Shipping and customs are the underwater part of the iceberg. For ro-ro to Tacoma, I usually see $4‐5000, but if I pull the trigger on a JDM import “I know a guy”. Sadly the Mazda Bongo Friendee of my dreams is a desirable vehicle that will cost thousands instead of hundreds at auction
I imported a kei truck to Baltimore last summer, and the roro shipping was $1600. Tacoma ought to be even less. Customs, tariff, and broker fees added another $1000.
<$3000 is a great deal. Hmmmm…… this might be fun. My only issue now with any new car is I need it to be comfortable on my 30mile each way commute. Not sure I would enjoy this for 25 miles of traffic very much.
Nice little car. The shipping and fees are what kills it for me now. It used to be about $1k maybe little more or less to get it shipped then maybe $150 in various fees. Now it’s $2k plus who knows what else. Still for a little car you have to have that will go forever as long as you don’t rev the guts out of it not bad. Hope it goes smoothly and cheaply.
Very cool! I hope to see it rambling around the County later this year.
What an amazing car! That window deal sounds familiar. I’ve come across a few late 90’s civics where the connector in the driver door starts to fail from repeated open & closes. I just tap the failing window into a working window’s circuit. The recent one I sold had three windows on one circuit. Told the buyer not to roll all the windows down at the same time or you’ll blow the fuse!
Congratulations! If you end up bringing it through the Port of Tacoma feel free to get ahold of me. I’m not too far away and I have the extensive experience that comes with having retrieved, um, precisely one car there:
https://live.staticflickr.com/65535/53617984355_dd8fd37721_c.jpg
That’d also solve the issue of “what happens if(when) David falls in love with it on the drive across LA from the port to the Galpin lot”
I actually live IN Tacoma and would love to meet up with you, should you and any of your cars ever make it here.
Mercedes, would you be able to provide some links to Japanese auction houses? I’ve been really wanting to buy an import as my next vehicle, but places like Duncan Imports are just so expensive.
I access the auctions through a portal I paid to have access to through Japan Car Direct. Sadly, that’s why I can never use hyperlinks. If you followed them, you wouldn’t see anything but a login screen, if that.
That being said, you can sort of get a peek at auctions for free through this link:
https://jp-auctions.com/jpauctions/index.html
Thank you so much!
If you Google Japan car imports in Japanese, you get sites like
https://www.jdmauctionwatch.com/
https://aaajapan.com/
https://www.tokyocarz.com/
https://www.ussnet.co.jp/en/auction/index.html
and others.
Alternatively, you can Google
日本の輸入車オークション (nihon no yunyou sha aukushyon) and get sites like
https://www.car-auc.jp/
https://www.ussnet.co.jp/
https://www.aucsupport.com/searchsouba.asp
and others. Note that some pages can’t be translated into English, but these sites are among the first few I looked at than can be.
Happy hunting, みんあさん!
sbtjapan.com has in-depth used car listings and is quite entertaining as well.
You don’t have to buy at auction to buy from Japan. Check out CarFromJapan, BeForward and JapaneseCarTrade for used car listings.
Does JCD handle the import forms required between the time the ship reaches port and picking up the car? That feels like the time I would be most likely to screw up the process and some dock worker would end up crushing my car because I forgot to check a box.
JCD can facilitate that, but what I do is contact All Ways International Shipping. They can handle the entry forms for a really reasonable price. You just show up and pick up the car or hire a transporter to do the same.
If you’re picking it up at the port yourself you may find that you need to hire your own TWIC escort in order to enter the secure area. When I used Horizon Auto Shipping for my Acclaim they took care of everything for me except that. They did give me a list of approved individuals who would do this for hire, though.
Maybe check out https://www.fishershipping.com/
They delivered my Prius from Chicago to DFW at a reasonable cost, with no damage. The dealership I bought from, whose staff has shipped their personal vehicles with, recommended it to me and I was very pleased with how fast it came, with no damage.
I remember reading something recently about the joys of crossing the country. I would Imaging a little honda with the windows open on not interstate roads across the country would be a fun adventure. The roof rack would hold camping gear.
the way these things are geared will stop you, these things above 70 kmh (36mph) will have their engines screaming for dear life, imagine 70mph (112 kmh) for extended periods.
That is why I said “not” interstate. Sorry I did not say “back roads”, apologies.
There are certain stretches of the desert Southwest where you either have to take the interstate or the only other option is a barely-graded dirt road and washes that may or may not be bridged at the moment because fixing those are at the very bottom of the highway department priority list.
If it were a Jimny, absolutely, go for it!
TBF I do not like taking the wife’s ’07 Corolla on runs much over an hour. It is really not happy over about 70.
I drive a Honda Today JA4, which has the same underpinnings and engine as the Life – it is perfectly fine up to about 90-100km/h. Not super fun on highways, but still. I’ve taken I-95 from NYC to Northern Connecticut and I’ve gone out to Montauk a few times; sometimes scary with tailgaters but not too bad.
Screaming at 70km/h sounds like a commercial vehicle; they always have very low gearing but unless you’re in the know they can be hard to tell from passenger variants (or it’s a keitora). The easiest tell is the cargo straps in the rear windows and a temporary, very unaccommodating rear seat.
It would be a fun little adventure! I weighed the possibility of just driving it home from the port and my wife/lawyer recommended against it. I would be driving a freshly imported, unregistered and untitled vehicle through some legally unfriendly states, which wifey thinks might be a little risky to do given the current climate.
The last time I did this I got my documents around when I picked up the car, so there wasn’t a chance to get a title and plates ahead of time.
Having a press truck is the boring way to do it, but would at least ensure I get home without too much legal trouble. 🙂
Totally understand given the climate. Sorry that you do not get to do it.
That there are so many assholes in power in this country at the moment really, really makes me not want to be an American anymore. I really feel for your having to go through this nonsense. <hug>
I wasn’t too happy about driving my new car about 5 miles to the county tax office, but I had the title and it all worked out. I guess I’m lucky that the local police and county constables don’t do much in terms of traffic enforcement.
Hadn’t even thought about the cultural aspect…
Wow, this is epic!!! Can’t wait to hear more updates on it.
If you ever get tired of it, let’s put a roll cage in it and run it at the 24 Hours of Lemons in Joliet.
The wheelbase is just within the limit of adequacy, so that shouldn’t be an issue, but if you can’t get a waiver for the requirement of “legal for U.S. highway use at the time of their manufacture” there’s always the Lemons Rally instead.