Home » Maybe Just Walk? 1989 BMW 750iL vs 2004 Volkswagen Phaeton W12

Maybe Just Walk? 1989 BMW 750iL vs 2004 Volkswagen Phaeton W12

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If you’ve watched enough YouTube or read enough car editorials, you’ve almost certainly run across the concept of buying a deeply depreciated used luxury car for the same price you could buy some brand-new cheap car you don’t really want. Sure, you could spend $16,695 on a Mitsubishi Mirage, but why do that when you could buy something with twelve whole cylinders? You know what, forget about even pulling 166 of your finest Benjamins out of your pocket. I mean, what are you, some kind of rich folk? We’re going to scrape the very bottom of the barrel of depreciated luxury. Before we do that, we should check in on yesterday’s unique Shitbox Showdown between two innovative, trashy, and imaginary Jeeps drawn by the Bishop:

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Looks like approximately 61.6 percent of you would rather drive the rad 1987 Jeep Honcho OffRoadster Pickup over the 1987 AMC Jeepster that definitely doesn’t look like AMC stole some Fiero designers from General Motors. The part about this vote that scares me is the fact that the trucklet was more rusty than the Jeepster. This thing has a dying frame and weight-reduced floors thanks to water leaks from that hopelessly complex roof panel! Does David Tracy really have the effect of making people choose the vehicle that’s in worse condition? Looking back, yes he does. I did buy a crashed and rusty Volkswagen Touareg VR6 because David had a pretty Lexus LX 470. Oh gosh, the rust is contagious.

I’m going to ignore this fact and get to today’s showdown, instead.

1989 BMW 750iL – $3,000

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Engine/Drivetrain: 5.0-liter M70B50 V12 making 296 HP and 332 lb-ft torque. Four-speed ZF automatic transmission and rear-wheel-drive.

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Location: Holland, Michigan.

Odometer Reading: 93,000 miles.

Runs/Drives? Runs…in limp mode.

The words “cheap” and “V12” should cause any reasonable person to run for the hills, but we are far from reasonable here. Legend says you could summon Bloody Mary by saying her name three times in front of a mirror. If you say Candyman five times in a mirror, you’ll summon that character. Apparently, this is supposed to be a great way to get murdered, but of course, it’s not at all real. Anyway, I wonder what would happen if you stood in front of a mirror and said “cheap BMW 750iL” three or five times. Will a mechanic wake up in the night in a cold sweat?

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When this Beemer was in its prime, it represented the latest and greatest technology that BMW could put out. From BMW:

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Under the design leadership of Claus Luthe, the second BMW 7 series model incorporates harmonious lines and dynamic, confident style elements. The wide kidney on the front, for example, or the imposing rear, whose L-shaped taillights further underline the look. The BMW 7 series now comes with ABS as standard together with optional Park Distance Control and dual pane glass, which significantly reduces noise levels and ensures mist-free windows.

BMW further notes that this V12 is the first of its kind used in German cars since 1945. Additional luxuries available to the E32 included a car phone and refrigerator. Later models had Xenon headlights. Spiffy!

This BMW 750iL has fallen far out of its prime. The seller’s photos show the car in a forest sitting in front of a camper that also probably isn’t doing too hot. The seller doesn’t say for how long this car has been in the woods, but the dirt buildup around the vehicle would suggest that it wasn’t a short stint. The seller also put a ton of Seafoam in the engine, which is another sign of the car having been with nature for a while.

Why was this car abandoned in a forest? We’ll never know. A Dinan badge also appears on the decklid, but the seller doesn’t tell us what Dinan parts may be on the vehicle. The car’s definitely wearing a body kit for sure.

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More concerning is the vehicle’s engine problems. The seller states the vehicle is stuck in limp mode. The seller thinks they put in the wrong spark plugs. Apparently, some M70 engines are sensitive to spark plug resistance. Of course, the easiest way to figure that out would be for the seller to purchase the correct plugs and see if the vehicle gets out of limp mode. But, I suppose that’s for you to play roulette and figure out.

Remarkably, the car looks to be in pretty ok condition aside from the engine issue. The interior looks like it could use a cleaning, but look at that, no tears to be found!

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2004 Volkswagen Phaeton W12 – $5,500

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Engine/Drivetrain: 6.0-liter W12 making 420 HP and 406 lb-ft torque. Five-speed automatic transmission and all-wheel-drive.

Location: Manassas, Virginia.

Odometer Reading: 31,500 miles, probably not.

Runs/Drives? “Car runs.”

What if a 1989 Beemer is just too old or too common for you? I understand, I also love stupidly rare German cars. Apparently, less than 500 Volkswagen Phaetons made it over into America equipped with the fabled 6.0-liter W12 engine. Despite the modernity, this one might actually be worse for your wallet than the BMW. I briefly owned a Phaeton V8. I paid $2,500 for the car and my bargain luxury cruiser broke immediately. It overheated, the air suspension failed, heck, and the decorative cover for the dome light hit me in the face! I ended up selling it to my mechanic, who dropped $6,000 in parts alone and the car still wasn’t perfect. Mind you, he gets free labor.

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Oh wait, I’m supposed to be selling you on the car on your screen, here. I have just the thing. The Volkswagen Phaeton was the work of madman executive Ferdinand Piëch, a grandson of Ferdinand Porsche, engineer, and real-life James Bond villain. The Phaeton is considered one of the three vehicles of the “Piëch Trifecta,” the other two being the Volkswagen Touareg V10 TDI and the Volkswagen Passat W8. Somehow, I’ve owned all three of the Trifecta, but not all at once.

I detailed the crazy history behind the Phaeton before:

Piëch allegedly set ten standards for which the Phaeton was to meet. Apparently, most of these standards never reached the public, but the few that did perfectly illustrate why the Phaeton is adored by hardcore Volkswagen fans. One requirement doesn’t sound all that sexy, but it was that the vehicle needed a torsional rigidity of 37,000 N·m/degree.

Another is that the Phaeton needed to reach 190 mph without vibrations. And maybe the most absurd, but the Phaeton needed to be able to drive all day at 186 mph in 120-degree temperatures while keeping the cabin at a cozy 71.6 degrees.

Yep, these were designed to storm down the Autobahn while keeping you in ultimate comfort. To date, I haven’t driven a car nearly as comfortable and nearly as quiet as my old Phaeton was. Piëch was mad just for thinking people would want to buy a Volkswagen with the bank vault feeling of a Bentley.

The seller of this W12 concerns me with what little information is provided. Once again, pictures suggest this car has been sitting for some time. However, clearly some part of the vehicle’s expensive air suspension system works because the car is sitting at its correct ride height. Of course, the seller could have just started the car before taking this photo, hiding any major air leaks.

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The vehicle’s paint also isn’t faring too well. This seems to be a problem with Phaetons as they age. My mechanic tells me that the clearcoat has started fading on the Phaeton I sold him. Also, is that a 2016 inspection sticker?

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An interior photo does suggest this car has just 31,500 miles, but I don’t believe it. This Phaeton looks like it has traveled perhaps 131,500 miles. I mean, aside from the rough paint, check out the missing fog light, hazed-over lights, and cracks in the taillights. Still, it’s a $5,500 Phaeton W12 that theoretically runs and drives! This is like one of those situations where you know something is bad for you, but you want to do it anyway.

The choice is yours. Do you want the BMW 750iL that’s lived in a forest for an unspecified time and now has a sketchy-sounding limp mode problem? Or, do you want the exceedingly rare and luxurious Volkswagen Phaeton W12 with its massaging seats, fading paint, and unbelievable odometer reading? Maybe it’ll be better to just walk to wherever you’re going.

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Taargus Taargus
Taargus Taargus
1 year ago

Thanks Mercedes, now I know what my nightmares will consist of tonight.

I’ll take the Phaeton, in hopes that I get two good weeks out of it, tow it via AAA to my garage, where it will live forever as I lie to myself that I’ll get it back on the road someday.

Squirrelmaster
Squirrelmaster
1 year ago

Since “neither” isn’t an option, I’m going with the BMW. For all the craziness of the Phaeton, which I fully appreciate, I simply cannot see myself jumping into that meat grinder and buying one. I’d never buy a 750iL either, but since I would consider a contemporary 740i, the BMW gets my nod. Not to mention that where VW failed on styling of the Phaeton (not so much ugly, just dull), BMW nailed the timeless styling on the E38…which they promptly undid with the E65.

OrigamiSensei
OrigamiSensei
1 year ago

Oh, the BMW all the way. It’s much prettier and not only is it cheaper to start with, there’s more ways to cheat mechanically to get it going if the V12 or parts of it are toast (new fuel injection, engine swap, etc.).

Andreas8088
Andreas8088
1 year ago

Going with the VW as the front seats look more comfortable (and cleaner) to pull out and use to sit on in the garage after sending the rest of the vehicle to a scrapyard.

Dieseldub
Dieseldub
1 year ago

Well, I think the author at least knows what I would choose:

Maximum VW pain. Every time.

I need property… with a large building for my hooptie VW fleet from the early to mid 2000s. Maybe at that point throw in a Mk2 or Corrado as well.

Stef Schrader
Stef Schrader
1 year ago
Reply to  Dieseldub

Hell yeah, that’s the dream right there.

Drive By Commenter
Drive By Commenter
1 year ago

BMW since it likely has some parts still available. For the ECU’s, would an aftermarket ECU like a Megasquirt or Haltech be doable? It would definitely need wiring but just may make a more reliable vehicle.

Mike F.
Mike F.
1 year ago

From what I’ve seen, anyway, the 7 series is where BMW most over-extends the tech, resulting in cool cars that break in creative and expensive ways. That said, it would probably be easier to keep it running than the Phaeton. Nose held, Bimmer gets the vote.

Dogisbadob
Dogisbadob
1 year ago

I voted for the 75 oil

The Phaeton is one of the worst cars ever made, plus it’s bound to be complicated as fuck, making the E32 look simple in comparison

Glutton for Piëch
Glutton for Piëch
1 year ago

I think it’s fairly obvious which way I’m going to go here. Need to complete my personal Piëch Trifecta.

Except, it definitely wouldn’t be with this car. Aside from the obvious, mine will have to be the 4 seater. And not falling to pieces.

The BMW is so pretty.

I voted Phaeton out of blind ambition and theoretical masochism.

Hillbilly Ocean
Hillbilly Ocean
1 year ago

Jeezus.

*hitchhikes*

Soso Tsundere
Soso Tsundere
1 year ago

I voted Phaeton, since it will be the more comfortable car to sit in while it sits in a garage being endlessly worked on.

Nathan Gerdes
Nathan Gerdes
1 year ago

Love a good Monkey’s Paw matchup. My understanding is that the V12 BMW isn’t quite as horridly unreliable as you might expect, but that’s still a low bar to clear. Regardless, a W12 Phaeton is a dream car of mine (even in a “buy it, drive it for a month, ditch it once it dies” sort of way), so I’ll roll with that since I’m getting a money pit either way.

Vetatur Fumare
Vetatur Fumare
1 year ago

This is an amazing matchup, Jason plus Freddy or somesuch equivalent. Godzilla fighting King Kong. Goebbels oil wrestling Göring.

Gubbin
Gubbin
1 year ago

If I have to choose, definitely BMW. Pre-OBD2 so you can do wacky ECU shenanigans, not as much weird digital stuff in the interior, a lot more nice-car points with the general public, and very Radwood-eligible.

86-GL
86-GL
1 year ago
Reply to  Gubbin

Yup, the BMW at least has some classic appeal, it doesn’t need to be perfect to be charming, if you keep it detailed. A bit of weathering is passable on a classic, and there are some opportunities for mechanical creativity and problem solving.

The Phaeton, like any passé -but definitely not classic- luxury vehicle, is only desirable when immaculate and maintained to mechanical perfection. (Only possible for the duration of the lease/warranty period) Otherwise it’s just sad and you look like a low-end drug dealer. It’s problems can only be solved with copious amounts of dealer-trained labour and expensive OEM parts.

Part of what made buying a Phaeton such a flex, is the fact that you were okay to burn money on exotic luxury maintenance and throw-away depreciation, with no expectation of status or brand equity. That’s a seriously rare luxury car buyer.

Gubbin
Gubbin
1 year ago
Reply to  86-GL

Every once in a while I see a picture of the camchain setup on the W12 and think, “this is what an engine designed by HR Giger would look like.”

Duke of Kent
Duke of Kent
1 year ago

If you choose the BMW, do you have to fight the bum who lives in the trailer behind it in the woods?

Pupmeow
Pupmeow
1 year ago
Reply to  Duke of Kent

I think that’s implied.

PlaysWellWithNOthers
PlaysWellWithNOthers
1 year ago

That BMW is sitting in the seller’s front yard now. I drive by it on my way to the office. It doesn’t look too bad from 30′ away…

EmotionalSupportBMW
EmotionalSupportBMW
1 year ago

I love me some Piech-era adventure. But, my god E32 750 w/ Dinan kit too damn cool. Will this car cost likely multiple times what you paid for it to get to serviceable, absolutely. Is limp mode likely the death of one of the two ECUs and just sourcing the part likely to be a nightmare, yes. Does this car lead to divorce, probably. Just the steeze of pulling up in a fresh 750 with that period correct kit, totally worth it. This thing would be Roundel Magazine article worthy. You’d be top dog of your local BMW owners group. You’d be the people’s champ!

Canopysaurus
Canopysaurus
1 year ago

I like my VWs rare. Seems like Phaet.

OFFLINE
OFFLINE
1 year ago

New life plan: buy the one with the most comfortable interior (Massaging seats!) and pipe in A/C to use it as a work from home office. The VW makes sense for this, so I’m going with that one.

Data
Data
1 year ago

Why would the mechanic wake up in a cold sweat? You’re funding his summer home, his speed boat, his kids college education, and his retirement.

Taargus Taargus
Taargus Taargus
1 year ago
Reply to  Data

Bringing that Phaeton in to a mechanic is similar to showing up to the dentist after 20 years of never brushing your teeth.

Bizness Comma Nunya
Bizness Comma Nunya
1 year ago

I seem to remember that these BMW V12’s ran from two ECU’s in a parent/child arrangement, with each running a bank of 6. So if it’s in limp mode, it could be due to that?

Ricardo
Ricardo
1 year ago

Correct. The V12 is set up and runs like two 6 cylinder engines strapped together. Two ECU’s Two distributors, Two throttle bodies (because it also drive-by-wire) etc etc.

Bizness Comma Nunya
Bizness Comma Nunya
1 year ago
Reply to  Ricardo

Wait, these were drive by wire throttle bodies even back in the late 80s/early 90s?

Ricardo
Ricardo
1 year ago

Correct.

Perhaps I should put out there that if this engine was good enough for Gordon Murray to slot into the McLaren F1 (albeit with some upgrades) that it should be good enough to chose over the Phaeton.

Dieseldub
Dieseldub
1 year ago

The Phaeton W12 has two ECUs as well.

As do Touareg V10 TDIs. Really, most any German car with more than 8 cylinders pretty commonly has two ECUs.

Bizness Comma Nunya
Bizness Comma Nunya
1 year ago
Reply to  Dieseldub

huh, very interesting! I guess it makes sense, BMW/VW already had ECU’s capable of 5-6 cylinders, why not have them work together instead of doing a new project.

The Stig's Misanthropic Cousin
The Stig's Misanthropic Cousin
1 year ago

I’m wondering what the BMW seller was thinking with those photographs. It appears the car runs and drives, at least to some degree. Why not drive it to a better location to take the photos? I appreciate the seller’s honestly (I presume the car actually was abandoned in the woods), but it seems odd to intentionally present the car in the worst way possible.

I’m still going with the BMW, though. Of all the vehicles I have seen abandoned in woodlands, this is the nicest.

Last edited 1 year ago by The Stig's Misanthropic Cousin
Data
Data
1 year ago

It’s communing with nature. It needed a mental health break after seeing what happened to it’s descendants.

Cheats McCheats
Cheats McCheats
1 year ago

Easy and has already been said. BMW and LS swap. All problems solved.

CSRoad
CSRoad
1 year ago

The BMW as there is always the LS swap as a bad engine exit route.

Shooting Brake
Shooting Brake
1 year ago

When trying to choose the lesser of two decrepit German evils always go with the one that can most easily be swapped to a SBC. BMW winds today.

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