Ever get the sense that an automaker is just sort of crossing its fingers and hoping for the best? This feels like one of those times. The (deep breath for full official name) 2025 BMW M5 Pebble Beach Concours d’Elegance #1/1 will officially be the first G90 M5 sold in North America, it will supposedly be the only one ever painted Frozen Orange metallic, and it’ll undoubtedly weigh more than a Ford F-150. To quote the great John Phillips, “Some look at things that are and ask, ‘Why?’ I dream of things that never were and ask, ‘Why this?’”
Yes, it may be early days for the new M5, but its legacy is shaping up to be one of pudginess. With a curb weight of 5,368 pounds, it tips the scales 427 pounds heavier than a four-wheel-drive crew cab F-150, 540 pounds more than a Tesla Model S Plaid, and 288 pounds more than a crew cab, 4×4, 5.3-liter V8-powered Chevrolet Silverado RST. While technologies like four-wheel-steering are amazing, the M5 is still the big boy of the super sedan segment, and the internet likely won’t ever let BMW forget it. So, how about a bit of orange, yeah?
This is not the BMW with the longest name, because that would be the BMW Individual M760i xDrive Model V12 Excellence THE NEXT 100 YEARS, but it is the only M5 slated to be made in this low-sheen shade of orange. See, BMW was phasing the color out, possibly due to lack of demand, but had enough left over to paint exactly one M5 body weeks prior to starting actual series production of the new car. It’s an imposing color, and one that plays well with the visual and physical heft of the brand’s latest super sedan.
Oh, and the orange doesn’t stop at the paint — the BMW M5 Pebble Beach Concours d’Elegance #1/1’s orange and silver leather is striking to say the least. It’s a similar deal with the pinstriping on the alloy wheels, the printing on the headrests, and the custom inlaid trim. BMW claims that more than $57,000 in custom options were added to the M5 Pebble Beach Concours d’Elegance #1/1, which works out to around $1,727.28 per extra character in the vehicle’s name over a standard M5. It’s also one of only a handful of cars with an apostrophe, a number sign, and a forward stroke in its name. Possibly the only one.
However, there is a catch to all of this, other than driving around in what everyday people will assume is a Spalding basketball-themed M5. Just because the BMW M5 Pebble Beach Concours d’Elegance #1/1, a name I’ll be repeating as much as possible throughout this article due to the gratuitous absurdity of it, will be the first G90 M5 sold in North America doesn’t mean the winning bidder won’t have to wait. Delivery is expected to happen this September, and given that U.S. deliveries of regular G90 M5s are expected to happen in the fourth quarter of this year, that doesn’t give the winning bidder much headway. Sure, they’ll be first, but for how long?
As you would probably expect by the name, the 2025 BMW M5 Pebble Beach Concours d’Elegance #1/1 will be auctioned off by Gooding & Co. at this year’s Pebble Beach Concours d’Elegance, America’s fanciest car event, with all proceeds above MSRP going to the Pebble Beach Company Foundation, because charitable donations are often part of how these brand new car auctions work. So, will it fetch its MSRP? I guess we’ll just have to wait a few weeks to find out, and you can bet that we’ll be on the ground live for however this experiment goes. Of all the ways to celebrate Monterey Car Week, this is one of them.
(Photo credits: BMW)
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I can’t believe the cowards can’t even make a special badge for such a special name.
pebble beach? more like boulder beach
This is BMW gets for designing their shared architecture around the SUVs. They did a very technically sound job with it (and it makes perfect sense from a business perspective), but they ended up compromising on the halo coupes & sedans.
The BMWs I like best are older and the thing I like about them is they had very effective use of space while retaining good style. Smaller footprint but still good leg and headroom plus adequate trunk space. I know regulations about crashworthiness is a huge factor in what changed, but there seemed to be a focus on packaging that isn’t the same now.
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Sad day when we’ve gone from debating which was the best M5 to which was(is) the worst.
I’m in a great mood this morning, so I will focus on the positives.
I like the color, it’s probably hilariously fast and it looks better than a 7-Series.
I think that just about covers it.
Someone else mentioned this in the comments, but it bears repeating. This is not just how heavy cars need to be in the electrified age. This is an especially heavy hybrid because they essentially lowered the XM platform and called it a day. So laziness, not poor engineering. Kind of almost worse, huh?
Anyone who is upset about this, blame the real culprits: emissions rules.
Making a vehicle that can’t go into European city centers is a no go. The only positive is you still get a v8.
Obviously the f90 is a better drivers car due to the weight, but it didn’t have to comply with current rules.
There are plenty of lighter cars with just as much tech stuffed in them. This is an SUV with the roof chopped down
This has nothing to do with emissions rules. There are lighter AWD hybrid sedans that pass all rules.