The 2025 Jeep Grand Wagoneer Just Got Up To $7,000 Cheaper, Here’s Why That Might Not Fix Jeep’s Problems

Well, it’s happening — the Jeep Wagoneer and Grand Wagoneer are finally getting cheaper. After years of stockpiling inventory to the point where it’s become a problem, Jeep finally seems to be realizing that maybe a king-sized monolith of an SUV can’t command the prices its asking in the current climate of cost-of-living concerns and life after near-zero interest rates, and it seems to be taking some action.

However, there are some serious concerns that even price reductions of up to $7,000 might not be enough to turn the tide for the Wagoneer and Grand Wagoneer, partly because Stellantis has let a problem run for so long that 2024 models might end up being dramatically cheaper than the 2025s for months to come.

So, let’s start with the price cuts, in detail by trim as per Stellantis’ handy little pricing chart. There are a lot of different variants on here, but the price cuts are generally consistent trim-to-trim regardless of drivetrain or body style.

Base Wagoneers are $3,000 cheaper, starting at $61,945 including freight for the two-wheel-drive standard-length model. Wagoneer Series II models are $5,185 cheaper and start at $65,945 for the standard-length two-wheel-drive model. Wagoneer Series III models are $5,685 less expensive than last year and start at $75,945 for the standard-length model. Over on the plusher Grand Wagoneer side of things, you’re looking at a $7,000 cut off last year’s MSRP for the entry-level Grand Wagoneer, now starting at $86,945 including freight. Grand Wagoneer Series II Obsidian models get a $4,595 haircut and Grand Wagoneer Series II trims get $4,650 lopped off their list prices, and that’s the end of the line.

At the same time, Jeep claims to be adding content to various trims. Base Wagoneers get 20-inch wheels, adaptive cruise control, and lane-centring assistance, the base Grand Wagoneer gets 22-inch wheels and an extra infotainment screen for the front passenger, that sort of stuff. The only trouble is that even with the price cuts and downloaded features, it might not be enough to shift serious volume.

See, at the time of writing, 346 brand new 2023 Jeep Grand Wagoneers, 67 2023 Grand Wagoneer Ls, 109 2023 Wagoneers, and 68 2023 Wagoneer Ls are listed for sale on Cars.com. Keep in mind, we’re fewer than two months away from 2025. As a result, some of the discounts are tremendous, such as on this brand new black 2023 Jeep Grand Wagoneer being sold in Colorado. It originally hit the market at a list price of $95,429 back in April of 2023 and has since tumbled $20,731 to $74,698. The last time I checked, $20,731 is a lot more money than $7,000.

At the same time, Cars.com shows 6,342 brand new 2024 Wagoneers and Grand Wagoneers in all body styles and trims for sale in America right now, just a few weeks before the 2025 models are expected to start rolling into showrooms. Judging by what we’ve seen from the 2023 models, it’ll take ages to shift these 2024 models, and if dealers start to get desperate in moving what will soon be last year’s model off of their floorplan financing lines so they’re no longer paying interest on older inventory, those 2024 models could quickly become cheaper than the 2025 models, pushing the problem further down the line.

The only real way to fix this is to severely curtail production until inventory depletes, but that comes with its own problems. Suppliers have contracts to send Stellantis parts, line workers have agreements to keep producing vehicles, simply shutting down for a bit would unleash a torrent of hell on suppliers and factory workers, turning what is largely a problem for Stellantis and its franchised dealers into a problem for smaller businesses and everyday people. As it stands, expect the 2025 Wagoneer and Grand Wagoneer to still be relatively slow sellers in the grand scheme of things. Hey, at least the, um, unique greenhouse will make it easier to identify Chrysler Jeep Dodge Ram dealerships.

(Photo credits: Jeep, Cars.com)

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