Well, it’s happening — the Jeep Wagoneer and Grand Wagoneer are finally getting cheaper. After years of stockpiling inventory to the point where it’s become a problem, Jeep finally seems to be realizing that maybe a king-sized monolith of an SUV can’t command the prices its asking in the current climate of cost-of-living concerns and life after near-zero interest rates, and it seems to be taking some action.
However, there are some serious concerns that even price reductions of up to $7,000 might not be enough to turn the tide for the Wagoneer and Grand Wagoneer, partly because Stellantis has let a problem run for so long that 2024 models might end up being dramatically cheaper than the 2025s for months to come.
So, let’s start with the price cuts, in detail by trim as per Stellantis’ handy little pricing chart. There are a lot of different variants on here, but the price cuts are generally consistent trim-to-trim regardless of drivetrain or body style.
Base Wagoneers are $3,000 cheaper, starting at $61,945 including freight for the two-wheel-drive standard-length model. Wagoneer Series II models are $5,185 cheaper and start at $65,945 for the standard-length two-wheel-drive model. Wagoneer Series III models are $5,685 less expensive than last year and start at $75,945 for the standard-length model. Over on the plusher Grand Wagoneer side of things, you’re looking at a $7,000 cut off last year’s MSRP for the entry-level Grand Wagoneer, now starting at $86,945 including freight. Grand Wagoneer Series II Obsidian models get a $4,595 haircut and Grand Wagoneer Series II trims get $4,650 lopped off their list prices, and that’s the end of the line.
At the same time, Jeep claims to be adding content to various trims. Base Wagoneers get 20-inch wheels, adaptive cruise control, and lane-centring assistance, the base Grand Wagoneer gets 22-inch wheels and an extra infotainment screen for the front passenger, that sort of stuff. The only trouble is that even with the price cuts and downloaded features, it might not be enough to shift serious volume.
See, at the time of writing, 346 brand new 2023 Jeep Grand Wagoneers, 67 2023 Grand Wagoneer Ls, 109 2023 Wagoneers, and 68 2023 Wagoneer Ls are listed for sale on Cars.com. Keep in mind, we’re fewer than two months away from 2025. As a result, some of the discounts are tremendous, such as on this brand new black 2023 Jeep Grand Wagoneer being sold in Colorado. It originally hit the market at a list price of $95,429 back in April of 2023 and has since tumbled $20,731 to $74,698. The last time I checked, $20,731 is a lot more money than $7,000.
At the same time, Cars.com shows 6,342 brand new 2024 Wagoneers and Grand Wagoneers in all body styles and trims for sale in America right now, just a few weeks before the 2025 models are expected to start rolling into showrooms. Judging by what we’ve seen from the 2023 models, it’ll take ages to shift these 2024 models, and if dealers start to get desperate in moving what will soon be last year’s model off of their floorplan financing lines so they’re no longer paying interest on older inventory, those 2024 models could quickly become cheaper than the 2025 models, pushing the problem further down the line.
The only real way to fix this is to severely curtail production until inventory depletes, but that comes with its own problems. Suppliers have contracts to send Stellantis parts, line workers have agreements to keep producing vehicles, simply shutting down for a bit would unleash a torrent of hell on suppliers and factory workers, turning what is largely a problem for Stellantis and its franchised dealers into a problem for smaller businesses and everyday people. As it stands, expect the 2025 Wagoneer and Grand Wagoneer to still be relatively slow sellers in the grand scheme of things. Hey, at least the, um, unique greenhouse will make it easier to identify Chrysler Jeep Dodge Ram dealerships.
(Photo credits: Jeep, Cars.com)
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Does anyone think it would be a markedly better or worse decision if the Wagoneer had been badged (and/or renamed) as a Chrysler product?
It just feels weird to try to move Jeep as far upmarket as this is trying for. And at least this would give Chrysler another vehicle to sell that’s purportedly “luxurious”.
We rented a Grand Wagoneer and as far as I could tell the word “Jeep” showed up only in tiny font molded in the black part of the rear taillights under the clear plastic. That was literally it. So they have basically decoupled it from Jeep already in that sense to make it its own brand. Jeep Chrysler Dodge Ram Grand Wagoneer dealers, soon coming to a town near you.
I mean, I know they were trying to make it its own brand, before rolling that back, but I guess whether that applied to badging efforts already is a different matter.
But yeah. “Chrysler Dodge Jeep” would be so much better.
They could restyle it a bit (and also fixing the rear proportions for aesthetic and aerodynamic purposes), possibly sacrifice some off road capability and make it a Chrysler. Alternatively they could restyle it differently and decontent it to make it a Dodge, while possibly fixing the pricing issue.
Unless Jeep decided to offer a lifetime warranty, I just can’t see myself buying another one.
And even then, I’d triple check the damn thing for the bullshit inspection clause that voided many claims on high mileage ones.
What’s this inspection clause?
https://www.jeepcommander.com/threads/lifetime-powertrain-warranty-important-inspection-info.15144/
Jeep briefly offered factory lifetime warranties during the Chrysler bankruptcy era. However, these came with fine print requiring five year inspections, which were not typically disclosed by dealers/service departments to customers.
Affected all models, linking the Commander version since it came up first on Google.
The sweet spot for these is the series 2 wagoneer. The chrome is way toned down, nothing around the windows. Grt the 20s and a pano roof and keep it to 70k sticker. The I6 is the smoothest engine in the class.
Solution: Make a less ugly Dodge version, call it the ‘Ramcharger’, and sell starting at $55k or less. The only way to get these things moving is to undercut the Tahoe/Expedition.
A few of these have started making their way into my neighborhood, but the Cadillac Escalade or a loaded Suburban still seems the big SUV of choice here.
We have an interesting mix because I bought before prices jumped $100K+ and the folks who bought before that point tend to prefer known reliability. So lots of Accords, Pilots, Camrys, Rav-4s and such. The folks after, big SUVs, mostly the GM line (Yukon, Suburban, Tahoe).
Dumb vehicle that was literally 20 years too late. The market for huge, body on frame, gas guzzling SUVs isn’t that big in this day and age…not to mention the shrinking quantity of people who still want and can actually afford them are just going to keep buying the products they’re familiar with. Suburbans and Expeditions are institutions for a reason, not to mention the Sequoia is roughly the same price as a base Wagoneer and is a hybrid.
I didn’t get this car when it was unveiled and I still don’t get it now. But Stellantis gonna Stellantis and there’s nothing they like more than shooting themselves in the dick repeatedly.
Hybrid + Toyota are enough to sway me from this
I have a weird soft spot for these stupid things. I really like the interior and I really liked how it drove but I think the exterior need changing. Give it more old Wagoneer styling. Change the tail lights to be stacked like the old ones. Change up the front to be more reminiscent of the old ones too. I don’t think it makes sense to look like a Grand Cherokee that has a weight problem. Rip off Ford and give it a split tail gate too.The back windows need to look different as well.
The root cause is people don’t want it. The folks who can drop 100 large buy Toyota, Rivian or a,luxury brand. I wouldn’t want a Grand Wagoneer at $50k because it’s not a vehicle I want
This smells like a product dreamed up during the gas price swoon in the mid 2010’s. Today with higher gas prices and not zero financing it’s no wonder they’re not selling. The pandemic trimflation didn’t help either.
Maybe I was asleep at the switch here, but am I correct in reading that there are (ignoring the Series, which I assume is a trim level):
There has to be overlap in that lineup, even ignoring the existence of the Grand Cherokee, right?
It’s no different than Ford and GM who have the same offerings:
Expedition/Expedition EL/Navigator/Navigator L
Tahoe & Yukon/Suburban & Yukon XL/Escalade/Escalade ESV
But, it is different than those examples. Those examples both have short & long wheel base models, but they are marketed by different brands with pretty substantial brand differential styling. Jeep is marketing both the Wagoneer and Grand Wagoneer as Jeeps, with the only difference being content and small trim details.
Jeep really botched it. These should have just been marketed as Wagoneer (short wheel base) and Grand Wagoneer (long wheelbase). There is historical precedent for that in both Jeep and Chrysler/Plymouth/Dodge. The gadgets/features that differentiate the Grand (now) should have just been a top of the line trim, like Tungsten or Platinum etc.
Its like Yukon/Yukon XL
And the grand Wagoneer is like the Denali
I think it’s more like Tahoe/Suburban = Wagoneer, and Grand Wagoneer = Escalade.
What they should have done. Jeep stay offroad focused; kill the non-Grand Wagoneer. Have the Grand Wagoneer move slightly down market (not much, cut the difference between the current non-Grand and Grand). Have Dodge offer a platform-mate that is cheaper, short wheel base only maybe, and sporty compared to the competition. Priced above the current Durango, but not crazily so. Give Chrysler a platform-mate that is long-wheelbase only, and fancier than the Jeep but is road focused.
Jeep
Dodge
Chrysler
While I was add it, I’d fold Ram back into Dodge. I’d also release a new generation of the Pacifica as soon as reasonably possible.
Yeah, something like that would have been a similar (and effective) strategy that GM does across it’s brands.
Dodge = Chevy (least expensive)
Chrysler = Cadillac (on-road focused, high luxury)
Jeep = GMC (somewhere in the middle, but also focused on off road)
The fact that this is even a discussion kind of proves my point. The lineup is confusing in a way the GM one isn’t.
Bingo! And this is being discussed amongst us car nerds. Imagine what non-car nerds must go through.
I agree. FCA/Stellantis put Jeep in a weird spot over the last few years by trying to do too many market segments at once; specifically trying to push it upmarket while also throwing every Stellantis SUV platform at it so it’s become a jumbled mix of upmarket stuff (Grand Wagoneer, Wagoneer S, high spec Grand Cherokees, etc) and low rent stuff (Compass, Cherokee, Wrangler, etc). What they should have done is really focused on off road capability, let Chrysler do the high spec SUVs, and let Dodge do the high volume econo stuff. A few tweaks to the line up and redistributing platforms between Jeep, Chrysler, Dodge would at least make for a lot clearer marketing strategy.
No matter the incentive, it’s still just ugly.
I just can’t get past the AutoZone chrome window lining
This is my number one peeve as well. The rear hatch in particular is just so amateurish. What’s even a step down from AutoZone? Pep Boys?
The dollar store. At least my local dollar stores sell really awful fake chrome trim!
Somehow I’ve never actually been in a dollar store. Sounds fun. Hoi polloi heaven.
“The only real way to fix this is to severely curtail production until inventory depletes, but that comes with its own problems.”
Build them, WAY over insure them, burn/drown/break/crash/leave them in a bad neighborhood them, whatever is most plausible to the insurance adjuster.
Boom! Problem solved with no cash on the hood!
Is there any way they could arrange to have a large number of them transported via a roro ship that could sink en route?
Sure! As long as the ship was obsolete, ready for the scrap yard and grossly over insured as well.
Hell, throw in all those Hornets and make Carlos the captain to solve all the problems at once.
They could have slapped some wood trim on a Grand Cherokee L, added some fender flares, oversized BFGs, an overland basket on the top and a wreath on the grill and printed money marketing to the LL Bean types.
Instead they decided to make a brand new vehicle nobody really wanted, drop any whiff of nostalgia and make an utterly boring big box in an attempt to take on the Suburban, an icon that’s been around countless decades. Another brilliant move by the folks at the helm.
I curious why you scaled the graph to start at 74k which highlights the change, rather than starting it a 0k, which would better highlight the actual savings.
Because dramatic!
That graphic is pulled straight from the link on cars dot com
I’m one of the few suckers who bought a regular Wagoneer when they came out (4/2022 production date.) Here’s my analysis after two years of ownership and 32,000 miles:
The Positives:
The Negatives:
So many aspects of the vehicle feel half-baked. From the suspension design and tuning causing tires to wear bald on the edges in 15k miles, to the glitchy software for Uconnect 5, to weirdly missing features (no standard sunroof on an $80K truck) there are a lot of large and small misses that add up to a truly disappointing product. I was fooled into thinking things would be ok by some positive reviews when it came out, and my wife really wanted it, but it’s become my biggest automotive regret.
Regarding all the well-publicized issues with the platform, my suspicion is the engineering team only did about half the validation miles they should have. Maybe this was due to that phase of development falling during COVID, pressure from marketing to get the vehicle launched, or some combination of the two.
Stellantis has truly chosen to have their paying customers do the final R&D steps. This is certainly not something that Lexus, BMW, or even GM does. Wagoneer is priced in the same territory as those competitors, and it does not live up to the expected level of quality. They are losing customers with the highest purchasing power for life.
We got a Yukon. I couldn’t give that much money to Jeep, my brother has owned a couple and I didn’t trust them to do much better just because they wanted more money. Do you think you will keep it long term, or try to trade it in a couple of years.
Smart man.
So much depreciation has occurred at this point that I’ll probably keep it for now. It’s my wife’s car and she’s still a fan. We are typically people who keep cars for 10+ years but I can’t see myself doing that here. I do think the combo of 5.7 Hemi with ZF 8HP will be fairly durable. The problem is everything else packaged around those components. I’ll just keep driving my GTI and be happy with that. Best car I’ve ever owned.
If you do not idle the Hemi, you will get a guaranteed 300k miles out of it.
There is a reason why Wagoneers have NEVER taken off here in Qatar. To date, I have only seen 2 or 3 on the road….
However, I do see Yukons, Tahoes and Escalades MUCH more frequently (cannot go one day without actually seeing one….).
The Grand Wagon Wheel isn’t really necessary on the market, with so much established competition already out there. Overpricing the thing sealed its fate. Stellantis should have made it a limited-production vehicle, but you can’t blame them for being optimistic. They need to put it out there at 0.9% financing and with lots of advertising.
Personally, a huge wagon is not what I need or want. They should ship all the excess inventory to Salt Lake City and hope the larger families notice that there is an option to Suburbans and Expeditions.
No one is ever going to pay that much money for a Jeep, just not gonna happen.
Sorry Jeep, but a sub 10% price reduction isn’t going to do much to move metal. The problem is more fundamental: as much as Stellantis wants to believe Jeep is the US version of Land Rover, there just aren’t that many buyers who are going to seriously consider spending close to six figures on a Jeep. It took GM and Ford years to get buyers to think about Escalades and Navigators as $100k vehicles.
The question is, who is buying one of these over a Denali, Escalade, or Navigator. The answer is, virtually no one.
Rental car companies.
What’s funny is they actually do sell almost as many Grand Wagoneers as Navigators.
And the Escalade and Yukon outsell both many times over.
It seems like Jeep just had unrealistic expectations compared to Ford.
I went right to the GMC dealer, didn’t even bother to go to jeep.com to make a build.
The Secret Service has a few.
All they had to do is NOT fuck up the design, then they went and FUCCCCCKED IT UP
I couldn’t be less interested in the Wagoneer! Who wants 13MPG? No. You could give me one, and I would sell it to the first person who offered to buy it, regardless of price. Any amount of money is more valuable to me than a Wagoneer.
It’s begun to remind me of the Commander in that respect. Which I think was actually a more handsome/unique design.
I liked them. Smaller. They drank gas at an alarming rate. The handles on the back reminded me of a garbage truck but were useful.
I always liked their top-heavy appearance. Like a nod to what these vehicles were like back in the days before they were called SUVs.
Sure, cutting the price is a thing that you could do, but it doesn’t fix the basic problem of “This isn’t a great or desirable car”. It’s just an uglier Suburban with pretensions of greatness.
No matter what Stellantis does here, it’s royally screwed. Cut production? How about another expensive lawsuit with suppliers! Drop prices further or boost incentives? Profit margin of near zero on what is supposed to be one of the highest margin segments. Discontinue the car? That would be admitting failure and Carlos Ghosn (not pictured above) could never do that.
I know we harp on it on this site a lot, and rightfully so, but Stellantis product portfolio is so laughably bad, that even if every new product in the pipeline is an absolute slam dunk, the next 3-5 years will be agonizing for the company as it continues to burn money to get rid of the expensive inventory nobody wants.
There is at least one brand new 2022 GW still for sale, at $32,000+ off.
So old that it still has the 6.4 Hemi instead of the Hurricane!
Not sure if it’s a demonstrator or not, but at $75K I’m a bit tempted myself.
https://www.decozenchryslerjeepdodge.com/new/Jeep/2022-Jeep-Grand+Wagoneer-6df60b620a0e09b06836ac362bec49ea.htm
6.4 Hemi may be the only way to go, but even then, you’d have a first year Stellantis product that has sat on a lot for at least 2, if not 3 full years, which will certainly have made the problematic electrical system far more liable to cause problems.
Not to mention it seems like used 2022 Series III’s can be found a further 15-20k off with under 50k miles like this one: https://www.cars.com/vehicledetail/8d28ca57-46f4-472d-85a3-dd764921d9a1/
Edit: And I’m sure a used warranty rivaling the length of the new OEM would would be significantly less costly that the delta on price.
As it happens, I’m the proud owner of a first year FCA/Stellantis product that sat in a dealer showroom for over 2 years before being sold to me as a new car.
Your point is well taken though.
Haha that’s a great point! The only difference being I’ve heard the vipers tend to be more reliable, and also a better investment, and more enjoyable to drive, and something I want to look at, not something I’d have to be bribed to look at.
All that said, our family got a Wagoneer S2 as a rental, and even with the hurricane, it was a pretty comfy car with a decent interior layout and space. The 6.4 Hemi and all the features of a GW S3 for over 30% off MSRP is awfully tempting, and I’d reckon the dealer would give up at least a few more grand off sticker if you actually made a deal. Either way, an extended warranty would be a must in my eyes.
I have heard much the same.
I test drove a Hurricane-equipped GWL and liked it. It really is a lot of equipment and space for the money once actual transaction prices are factored in. Getting the 6.4 is a huge bonus to me too. Of course I don’t really have any need for a large SUV, and if I did it would be hard not to buy a Denali.
Holy hell, I checked the sticker and that thing listed for $108,000. That’s insane.
people are crazy
Yeah it’s close to maxed out option wise.
They’re undeniably nice but overcoming the loyalty GM has in this segment seems like a tougher lift than Jeep expected.
They convinced the rental car companies, though I’m sure that was due to give away pricing.
Which means these will hit the used market at really low prices further killing the resale.
I agree. The Seqouia has never been able to do that either. In Qatar and the Middle East, it was sold between 09/10 and 2016. They discontinued it shortly after. I suspect the reason was that it was priced too close to the Land Cruiser, but having a larger size and high towing capacity should have had its benefits…the related Tundra was NEVER launched locally…
Meanwhile the Yukon and Tahoe/Escalade and even the Expedition have continued to sell….(although the latter is not as popular).
If it is the 6.4, check if it has MDS. If so, DO NOT IDLE IT.