Home » The Current Golden Age Of Enthusiast Cars Is Over

The Current Golden Age Of Enthusiast Cars Is Over

2009 Chevrolet Corvette Zr1 Tmd 2
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Every new beginning is another beginning’s end, right? If that’s the case then the end of this golden age of cars is probably the beginning of a new golden age of cars. It’ll be different, of course, but that doesn’t mean it’ll be worse.

This Morning Dump is devoted to change and we’ll start with the news that the trio behind the modern Corvette is no longer employed by General Motors, with longtime Corvette marketing and product guy Harlan Charles being assigned an early retirement. It’s ok, they’re going out with a bang.

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Oh, hey, what a coincidence, the Blazer EV SS will be the pace car for the Daytona 500. That’s new! Perhaps this is a new era of cars where technology and electrification are more important. That might be fun.

Where does Tesla line up in that new world? You think it would be at the top, but more and more sales reports are coming in and it’s showing that Tesla is currently experiencing weakness. The one place where Tesla and others see new profits is in advanced driver systems, so the news that BYD is going to be giving out its system for free was unwelcome news to some.

From C5 To C8, Corvette Has Had A Great Run

2009 Chevrolet Corvette Zr1
Source: GM

If you love this era of cars, which I think can be thought of as from the C5 Corvette to the C8 Corvette, then it’s a great time to have enough money to afford something fun. I’ve probably said it before, but I don’t think there’s been a better time in my life to be a car enthusiast.

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The peak of cars, at least in feel, was probably 2002-2004, with the E46 BMW M3, E39 M5, 997, C5 Z06, et cetera. In terms of performance, though, it’s definitely now, although the C6 ZR1 was its own kind of revelation.

This doesn’t mean that cars won’t get faster, because they always get faster. It doesn’t mean they won’t get better. In many ways, they probably will! It’s just that the things that defined this era of cars are no longer what’s most important.

What defines this era? It’s debatable, but I’d say the democratization of high horsepower, the wide accessibility of forced induction, the slow phase-out of manual transmissions (which I’m not saying is a good thing, but it is a characteristic of this era), the ability of car companies to build niche variants, advancements in suspension tech, and the introduction of electric performance cars.

I think the 2001 Corvette Z06, with its 385 horsepower and manual transmission, is around the start. I’d also entertain the 997.1 Porsche 911 or, keeping it GM, the 40th Anniversary C5 with the introduction of magnetorheological dampers to a sports car. The mere existence of a manual CTS-V Wagon is notable.

The passing of the torch can be tied to the banishing of the Hellcat V8 (though it may return) if you’re feeling glum, the departure of three key Corvette employees if you’re feeling nostalgic, or the electrification of the Corvette if you’re feeling more positive.

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No single person is responsible for the modern Corvette, of course, but the departure of engineer Tadge Juechter, and the shuffling off of designer Kirk Bennion and marketing manager Harlan Charles, is a reminder of how important all three were to the company. Road & Track has a good interview with Charles who, based on social media posts, seemed surprised to get hit with early retirement.

“It’s tough,” Charles told R&T. “It’s like a life-changing experience, you know? It’s been like my identity and now that it’s kinda done.”

“But everyone has made me feel so wonderful. I mean, who gets that?” he said. “I can’t believe the outpouring that the fans — the Corvette friends and family, really, I should call them, have given me. It’s been so awesome. It makes me feel so good.”

Well, let us at Road & Track add to that chorus: thank you, Harlan Charles, for your decades of contributions to America’s Sports Car. The last four generations of Corvette have revolutionized the nameplate’s position in the enthusiast market. That’s going to be a tough run for the next team to follow.

Today we got news of the next generation of what is to follow and, I gotta say, it doesn’t look too bad.

Meet Your New Daytona 500 Pace… Crossover

Livery Chevy Blazer Ss
Source: GM

As the site’s resident NASCAR fan I am, of course, excited for the Daytona 500. Not like Penske needs to win anything else, but I do want lovable weirdo Austin Cindric to get a championship in Cup. If not, maybe SVG.

You don’t need to wait to know who will be out front this year for the start of the race, because it’ll be a Chevy Blazer EV SS. It’s the quickest full EV that GM makes, for the moment, and it’ll mark the first time an EV has paced the field. Given the mixed EV sentiment of the new administration, this is an interesting move, though GM was quick to point out that “Our Chevrolet V8 engines continue to be an important part of NASCAR” in case you were worried.

Also on hand will be the Blazer EV.R NASCAR prototype that’ll sit alongside the one Ford already revealed. If you don’t want an EV out front, you’ll still see a Corvette Stingray for the Xfinity Series race and a Silverado RST for the Craftsman Truck race. Also, our occasional contributor Parker Kligerman will be racing in the Truck race and then calling the Xfinity race, which will be cool

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Tesla Is Not Doing Well, But Maybe That Doesn’t Matter

Tesla Cybertruck
Source: Tesla

Elon Musk appears to have some amount of control over various arms of the federal government. He still, also, has a car company. I’ve said this many times before, but Elon Musk doesn’t see his company as a car company. Here’s where I’ll tap in our pal Patrick George over at InsideEVs, who wrote “Tesla Sales Are Tanking Globally.”

Is this because people are mad at Elon Musk? Is it just declining EV subsidies or new competition? Is it just factory upgrades and production issues? Probably, yes, although it’s maybe not just those:

But one factor feels inescapable at this point: the backlash to Elon Musk’s increased involvement in politics. In the U.S., the Tesla CEO spent the past week—illegally, according to many lawyers and constitutional scholars—breaching the U.S. Treasury Department’s payment systems as part of President Trump’s effort to unilaterally defund various government agencies. In Germany, Musk’s vocal support of the far-right Alternative for Germany (AfD) has been widely cited as a turn-off for EV buyers, and the same has been said of his politics in the UK.

Though it’s hard to gauge empirically, Musk’s far-right political turn does seem to be having an effect on Tesla sales—especially among the more affluent, urban progressive-to-centrist buyers traditionally more inclined to buy EVs in many places. A recent report from the nonpartisan EV Politics Project indicates that Tesla and Musk are losing support among EV intenders and Democratic-leaning buyers faster than they’re gaining support from people on the other side of the political spectrum, who tend to be less interested in EVs. In other words, Musk is losing Tesla sales ground with the traditional EV base, and not making it up with any of his new supporters.

Again, I don’t think Musk prefers this, but he’s made it clear that cars are just cars, and what he does is more about robots and artificial driving. He sees the company as being enormously valuable in a way a car company might not be able to achieve by just selling cars:

I see a path. I’m not saying it’s an easy path but I see a path of Tesla being the most valuable company in the world by far. Not even close, like maybe several times more than — I mean, there is a path where Tesla is worth more than the next top five companies combined. There’s a path to that.

I mean, I think it’s like…a difficult path but it is an achievable path. And that is overwhelmingly due to autonomous vehicles and autonomous humanoid robots. So, our focus is actually building toward that. And then that’s where we’re laying the ground.

Historically, he’s been right about a lot of these predictions, eventually.

BYD Seeks To ‘DeepSeek’ ADAS

Denza Z9 GT
Source: BYD

The value proposition of artificial intelligence is that it’ll do a lot more than just write lyrics to a song about why David misses his Jeeps in the style of Tom Waits. The idea of value is predicated on the notion that you’ll need enormous processing power (and actual, generated power) to accomplish tasks we can barely conceive.

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This idea was challenged recently with the introduction of China’s DeepSeek, which was allegedly inexpensive to train and less processor-intensive to run. Or maybe it wasn’t as cheap to train as everyone thought. Even if DeepSeek itself isn’t quite as great as everyone initially feared, it was the mere idea that it could be done that scared everyone.

So, the question has to be asked: Could the same be done to smart driving? That’s an issue for Xpeng and Geely shares today after BYD announced it would offer ADAS features, for free, on most of its cars.

From Reuters via Yahoo!:

BYD on Monday put on sale 21 models equipped with its “God’s Eye” advanced driver-assistance system (ADAS) similar to that offered by rival Tesla, for no additional cost. The cheapest model the Chinese electric vehicle giant is offering is the Seagull, priced at $9,555.

BYD’s move far undercuts rivals, and analysts said it could start a new price war in an already hyper-competitive market, comparing it to how Chinese artificial intelligence startup DeepSeek recently roiled the global AI sector with its low-price offering.

God’s Eye is such a terrible product name. It sounds like something a villain would create in a Die Hard movie you’ll never watch.

What I’m Listening To While Writing TMD

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This is the third time I’ve done Mitski on TMD, I think, and I was afraid I did “My Love Mine All Mine” off “The Land Is Hospitable And So Are We.” I did “Bug Like An Angel.” I lose track of these so easily. Does someone want to make a Spotify playlist or an Apple Music (ideally) TMD playlist? I’ll send you something fun.

The Big Question

What defines this era of cars? What’s going to define the next one?

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James
James
3 hours ago

It started earlier than the C5. There were signs it was coming with the early C4, power going back up. It really started in 1990 the LT1 and LT4 engines

No More Crossovers
No More Crossovers
4 hours ago

Elon musk doesn’t actually do any of the AI/software/self driving part, he just pays people to do it and says he did it

Bob
Bob
4 hours ago

If you had the funds at the beginning of the century to choose between an E46 BMW M3, and E39 M5, a 997, and a C5 Z06, then you would easily have found similarly exciting choices in any other year.

Last edited 4 hours ago by Bob
Nick Fortes
Nick Fortes
5 hours ago

I had this thought the other day, what vehicles will NASCAR run when there are no more sedans or coupes to base their cars on? Will they continue to have a “Camaro” run on Sunday even though there is no Camaro to sell on Monday?

Lotsofchops
Lotsofchops
6 hours ago

Given the mixed EV sentiment of the new administration, this is an interesting move

Oh jeez I can see the tweet now. “Just saw that NASCAR is going ELECTRIC!! Sad! I asked Mary Chevrolet to bring back what REAL AMERICANS want but LIBERALS won’t let them!”

Andy Individual
Andy Individual
6 hours ago

The dawn of fake engine noises is where it all ended. I’d even go so far is to say the rise of those stupid exhaust flaps to make more noise. Once people began equating noise with the pleasure of driving, the script was lost. Kind of like bad musicians who think playing louder makes up for being out of tune.

Yey Yey
Yey Yey
6 hours ago

I grew up around the Sport Compact Era, right when the first Fast & Furious movie was released. Dumb kids installed fart can exhausts onto their Civics so it could be louder, even if it lost horsepower. I suppose they’re all adults now.

Nlpnt
Nlpnt
5 hours ago
Reply to  Yey Yey

Back then I called the Firestone recall era Ford Explorer the reason millennials thought a Honda Civic was a sports car.

Bjorn A. Payne Diaz
Bjorn A. Payne Diaz
6 hours ago

It was over almost, but not quite, 10 years ago…

JunkCarJunky
JunkCarJunky
7 hours ago

“Blazer EV SS will be the pace car for the Daytona 500” “pace crossover”

What an absolute travesty…should be a real CAR w/ a real engine…a V8!
This newer Blazer is an abomination…the classic ones were so awesome! (way better than Fix Or Repair Daily Broncos)
Gasoline forever

“You’re not Penske material!”

Also, fuck delusional Nazi Muskrat

“A path” to Ketamine

What defines new cars:

Ripoff bland blobmobiles that all look the same w/ greyscale colors…oversized everything…most are SUV’s and CUV’s (those are especially pointless) Too many nannies w/ a million damn screens, etc. Cars don’t need to be “connected”
Busy, dumb designs just to be different…etc etc etc

Last edited 6 hours ago by JunkCarJunky
Lotsofchops
Lotsofchops
6 hours ago
Reply to  JunkCarJunky

Brother, he’s been on that K-path for awhile lol.

JunkCarJunky
JunkCarJunky
4 hours ago
Reply to  Lotsofchops

Yup, exactly! I’m well aware

Max Headbolts
Max Headbolts
7 hours ago

I would pan peak car person era as the mid teens, it’s where power, technology and safety all collided at good levels, without the overabundance of tech that became overly prevalent by the end of the decade. Of the 27 or so vehicles I’ve owned, the ones in this time period have been the most satisfying. The early aughts were good, but the tech integration wasn’t there yet, and everything older is just a series of compromised choices. Everything newer than 2018 (give or take) has tech that I’m just not interested in for long term ownership, both from privacy and maintainability perspectives.

Last edited 7 hours ago by Max Headbolts
Mike Smith
Mike Smith
6 hours ago
Reply to  Max Headbolts

Yep. My driveway has a 2002, a 2005, a 2013, and a 2014. The most recent purchase being in late 2022. Nothing model-year much newer than that holds any appeal to me. To a car enthusiast with my tastes, things have been going the wrong way (and accelerating) for a decade now. Sad times. Malaise, even.
Matt seems to intimate that there is a light at the end of this tunnel, a ‘new, different golden age’, but nothing in this TMD looked like that to me. At this point even if I did see a distant light I feel it’d be more likely to be an oncoming train…

Max Headbolts
Max Headbolts
6 hours ago
Reply to  Mike Smith

Without a major about face on connectivity, it’s a very hard sell to me on anything new. My driveway has both an 03 Civic and a 13 Civic, the 13 definitely feel like a big leap in performance, build quality and just general comfort. the 03 is very much an analog holdover from the 90s IMO.

John McMillin
John McMillin
5 hours ago
Reply to  Max Headbolts

My driveway hosts a 2014 Ford and a 2017 Mercedes. I plan to keep them for a very long time. They have extensive analog controls; the GLK has a full number pad, with instructions on how to manually enter all your contacts. What fun! The C-Max has three control options: voice, touchscreen and a well-designed full set of buttons that can be navigated by feel. Both are new enough to use Bluetooth with my phone. Both have tall roofs and excellent visibility. Both can be driven with the screen in the most useful mode – “Off.”

RustHoles
RustHoles
8 hours ago

Hard to say if it has been THE golden age, but we’re certainly coming to the end of a cool era. I still can’t believe that I got my FiST brand new for under $20k… 7 years later it still brings so many smiles and has been rock solid. The last twenty or so years really have given us amazing performance value.

OrigamiSensei
OrigamiSensei
6 hours ago
Reply to  RustHoles

I did a double take at your post since I could write exactly the same words. I also bought a FiST in 2018 for under $20k out the door and it has been totally reliable and more fun than a barrel of monkeys. Also, because it’s based on an econobox the only tech is Apple CarPlay and a backup camera with none of the other ADAS frippery that drives me crazy.

John McMillin
John McMillin
5 hours ago
Reply to  OrigamiSensei

I could say the very same things about my 2017 Ford, but it’s a C-Max.

Black Peter
Black Peter
8 hours ago

I was reasonable sure an SUV was an Indy Pace car (it was, 2001 Olds Bravada) worse that same year Daytona’s pace car was a Pontiac Aztek.. So.. yay?

Cerberus
Cerberus
8 hours ago

I disagree about the golden age of enthusiast cars being now. I think that ended about 20 years ago. We’re in the performance car age, which to me is not the same thing. We have lost so much of the engagement, feel, looks, form factor choice, and character that I think of as the marks of enthusiast vehicles. Fast CUVs, massively overweight sedans, and a short selection of overpowered performance cars that need to take advantage of huge gains in tire tech and electronic aids to keep drivers on the road (and they fail at that with fair frequency) because they have way more power than can be fully used even on a race track for most people. Virtually everything is fat and heavy with layers of insulating, largely annoying software removing the driver from the experience (to sometimes be added back in by unconvincing fake versions) and turning them into merely an operator to ever greater degrees. Were I growing up today, I probably would have no interest in cars at all.

Scruffinater
Scruffinater
8 hours ago

God’s Eye is such a terrible product name. It sounds like something a villain would create in a Die Hard movie you’ll never watch.

C’mon, it’s already been created in the Fast & Furious franchise, it just wasn’t created by a villain. It was used by the villains of course, which amusingly makes it one of the more realistic F&F plot elements: tech is created for [mostly] non-nefarious purposes and immediately gets used for nefarious purposes.

Cheats McCheats
Cheats McCheats
8 hours ago

Screens. Lots and lots of screens. You have BS, and AS. And AS has been terrible.

Crank Shaft
Crank Shaft
8 hours ago

I beg to differ about Elon’s predictions. The list of fails is pretty long and getting longer. At the top of the list is of course FSD.

I’ve been correct about lots of predictions too. I’m not rich or insane (enough) for many people to have heard them, but I’d put my ratio above his. Specifically, I keep predicting that full AVs are not just 18 to 24 months away and I have been perfect in that prediction every single time. I might be wrong some day, eventually…

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