Do you worship a mouse? Has “The Bare Necessities” been stuck in your head since 1967? Do you salivate at the thought of a 10-year/100,000-mile powertrain warranty? Well, good news! Hyundai has a car for you. It’s called the Ioniq 5 Disney100 Platinum Edition, and it contains a smattering of cosmetic alterations inspired by Walt Disney Imagineering. How American is that?
Yesterday, Matt wrote about the $10,000 you can get off a Disney-themed vehicle and a few people in the Discord noticed that this deal included a Disney100 Platinum Edition.
It boggles the mind that some people like Disney enough to buy a $59,250 car wearing the studio’s branding, but then again, how often do you see people walking around in automaker merch? Porsche sells a white polo shirt with its logo on it for $109, and although it makes the wearer look like a serial golfist, the demand is there to offer it. Granted, that rather ordinary Porsche polo doesn’t have quite the verve of this limited-edition Hyundai, so let’s dive in and see what makes this special.
Off the bat, the Hyundai Ioniq 5 Disney100 Platinum Edition doesn’t quite seem to live up to its name because it’s actually painted a color called Gravity Gold. I’m not a STEM major, but I’m reasonably certain gold and platinum are different metals. Regardless, the choice of a soft beige is certainly unusual, but we have to remember that beige is two generations of boring color back. Even silver is uncommon enough today to seem a bit Apple to grey’s Microsoft, so this Gravity Gold is sure to stand out in a parking lot despite being demure. It’s worth noting that anyone can just go and buy a regular Hyundai Ioniq 5 Limited in Gravity Gold without splashing out on the Disney100 Platinum Edition, so that’s not what makes the exterior special, and this entire paragraph was pointless. Oh bother.
Aside from badges on the front fenders, the big tell on the outside of the Hyundai Ioniq 5 Disney100 Platinum Edition is a set of circle-motif wheels meant to look like Mickey Mouse. I’m also seeing Saab Turbo X here, but that might just be the concept of threes and the diamond-cut-over-black finish. It’s certainly unique, but it also gives the impression that Hyundai and Disney are saving all the specialness for the interior.
Indeed, the first thing you’ll notice inside the Hyundai Ioniq 5 Disney100 Platinum Edition is a certain amount of brown. There’s brown on the dashboard, brown on the console and brown on the armrests, all offering a pop of color against the grey upholstery.
Upholstery implies the existence of downholstery, which this doesn’t have. It does, however, sport Disney100 embossing on the headrests and center console, along with Disney100 stitching on the floor mats. I wonder if replacement mats are VIN-locked?
Quick, someone with a regular Ioniq 5, try to order those mats at your local parts counter and see if your nose starts growing. Add in some logo’d-up door card accents that look a bit like stone, and this list of physical interior changes is done and pixie-dusted.
So, some wheels, some badges, and some interior trim? Is that it? Well, not quite. Like pretty much every other new car on the market, the Ioniq 5 Disney100 Platinum Edition is, like many modern cars, a software-defined vehicle, which is a phrase that makes you want to roll your eyes back so far that your brain slides down into your neck. It’s reflexive, don’t try to fight it.
What this means is that, as per the press release, this special edition gets a “Disney-themed intro on the interior screen upon turning the car on which features iconic Disney music, the Disney100 logo and pixie dust.” Your kids are just going to love that.
The 2024 Hyundai Ioniq 5 Disney100 Platinum Edition seems like the answer to a question nobody asked, but that doesn’t mean we don’t appreciate it. Sure, it’s silly, but compared to Nissan’s Star Wars-themed Rogues, it’s downright tasteful.
Although $59,250 is a strong price to pay for some extra pixie dust, chances are a few families who frequent Disney Parks will gaze at this Ioniq 5 in wistful attraction. Hyundai’s only making 1,000 of these things, then this special edition goes into the vault forever. So, if you see a seven-fifths-scale Lancia Delta in traffic on weird wheels, now you know what you’re looking at.
(Photo credits: Hyundai)
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Oh look
https://www.yourwdwstore.net/Disney-Mickey-Icon-Pin–Tachometer_p_2633.html
Anyone else remember the WB special edition of the Chevy Venture with a badge that had Bugs Bunny on it? If you had one, you were pretty much guaranteed to make a wrong turn in Albuquerque.
my neighbor had one of those and it had a VHS player inside and I was SO JEALOUS because our Windstar was plain af and it was sad
Wife and I are just big enough dorks to get something like this… Our youngest kid is in high school, so we wouldn’t be getting it to entertain a bevy of hyper-ized crumb snatchers. This car would satisfy the nerds in us to the bone. Just so happens that we like the H/K/G triplets. Would look nice next to the Cadenza.
huh
I actually like the rims. They’re giving more VW GTI Huff vibes than mouse ears to me.
Does it have digital images of analog gauges, the pointers of which, where little white gloves? Because that’s all that really counts.
I was thinking the same, if it had the Mickey Mouse watch as dials for the speed I’d actually consider this to be a nifty thing
Marketing departments in 2024 seem to be a bunch of people sitting around a table placing bets that the worst idea that was pitched that day will actually sell product. Then again I’ve seen people with brands tattooed into their flesh. Some people guzzle the Kool-Aid like PacMan.
oh, and this is much cooler than a warner bros edition chevy venture mini van
I’m grooving on the colors and interior accents. I absolutely love the wheels, very 1980ish
Took me a minute of near-magic-eye trickery to catch the mouse in the wheels. Clever, but ugly wheels in general.
As to the rest of it I think they missed what their target audience truly craves which is something far, far less subtle. Turn the hands/feet on this toy into wheels and they’d sell approximately 1 gajillion to the disnerds, walt-citizens, mousephiles, mouseheads, whatever the preferred nomenclature. They should have hired the Bishop and just left a photo of the Oscar Meyer Weinermobile with him for inspiration.
I actually don’t hate the wheels, but you’re dead on with the magic eye thing. It took a minute to think disney with them, they more remind me of my 11 year old’s fidget spinner. At least they’re something different.
Actually, any chance we COULD get the Bishop to give us his take on a Disney edition of model of his choice? I think there’s some possibility for true genius.
So when a mouse chews up your wiring, it’s a feature!
But eliminate all the Disney foolishness, and it’s actually a good looking car.
Seven fifths Lancia Delta!!! What a way to end the article
No mouse-ran-up-the-clock automatic seatbelts?
$59,000 for the Hyundai or $2500 for a 1963 Vauxhall Envoy Disney Edition?
https://www.kijiji.ca/v-classic-cars/red-deer/1963-vauxhall-envoy/1658573094
“So, if you see a seven-fifths-scale Lancia Delta in traffic on weird wheels, now you know what you’re looking at.”
LOL
Disney Adult here (don’t shoot, it’s not a lifestyle, I just like the parks!) and I found this to be an odd special edition. GM has been in bed with Disney for years, it’s why Test Track exists and is getting re-imagined again. All corporate vehicles are GM and they push GM products to employees as well.
From what I understand, this is just for the Disney100 celebration. It’s odd that GM didn’t get a special edition, but this is specifically a Disney company celebration and not parks. I can only imagine that Hyundai went to Disney and tried to get a piece of the pie and they threw them a bone with the Disney100 event. It’s a bit like when GM was sponsoring MGM Studios at the same time they had a “Warner Bros. Edition” Ventura.
It’s a damn sight better than the Star Wars Rogue that came out a few years ago, so that’s a positive. I may or may not be looking to get one…
Its also better than the Batman vs Superman Jeep Renegade, that came complete with one badge and a 10k markup. I had a salesman really try to cram that one down my throat when I was looking for a small crosover for my wife to commute in.
Oh dear god, I remember when they had Bruce Wayne driving one to tie it in to that model. Truly one of the worst pieces of forced auto ads since the Avengers all driving Acura’s.
My next door neighbor bought the one that salesman tried to foist on me about 6 months later for his daughter as a graduation present. At that point he got it for cheaper than a base model because nobody wanted it.
The main question is how much more does this cost than a non-Disneyfied, comparably equipped Ioniq 6?
The Ionic 6 starts at $37,500, the Disney one starts at $59,250… Starts… So the implication is it’s $21,750 more.
I’m highly skeptical this is equipped the same as a base model so the starting price is not apples-to-apples. Most special editions are based on a higher trim level.
Agreed, but details are sketchy.. However the $59k is the start of the Disney edition, so who knows?
When the ICCU and the high-voltage fuse go boom, does the Disney Edition owner get a “Wounded Mickey” icon instead of the (admittedly adorable) turtle the rest of us owners get?
I have a significant amount of fear of adults who are too much into Disney. I also give them a wide berth in traffic; anything that makes them easier to identify helps (can’t see the “My Other Home is a Disney Cruise ship” bumper stickers unless I’m behind them).
You and me both buddy, you and me both.
Upwards of 18 million guns were sold in the USA in 2023 but it’s people who are into Disney that you fear? Good Gravy.
Would you rather get shot or look at 500 phone pics of your co-worker’s last trip to Disney?
can pick where I get shot?
I didn’t say they were the only people that put me on edge.
He said “significant amount of fear”, not “all the fear”, and he’s not alone. They’re a weird bunch (Disney took my own dear brother). Besides, I think much of his fear is limited to the road. Similar warning signs include: more than 20 bumper stickers, Beanie Babies in rear window, yappy-dog sitting on driver’s lap. In Wisconsin you need to specifically look out for the extra slow rusty Grand Am driven by a 50+ year old guy in a NASCAR jacket (or Dale Ernhardt/Jr sticker) with a cigarette at a downward angle hanging on for dear life by just the slightest amount of wet lip pressure. That guy doesn’t give a shit about his car, your car, traffic lights, turn signals, or that 3″ ash about to fall in his lap. Pull over immediately if Wisconsin NASCAR guy has a yappy-dog on his lap.
Wisconsin Nascar fans are the hardiest of folks though. He may not give a shit about his Pontiac, but he’ll help ya pull your car out of a ditch with it!
What an excellent strawman you built there…
Thanks Peter but you obviously missed the underlying point. Leave peaceful people alone. IDGAF what they’re into.
That’s an ironic response..
How so? I don’t recall the last time someone’s Disney hobby harmed anyone.
Well using your number of 18 million sales per year, and factoring 155,000 injuries or deaths per year (Source: UC Davis) that means 99.2% of guns sold in the US don’t harm anyone. That only factors your new sales number, if we use the overall number in civilian hands, estimated at 393 million, we get 99.97% harmless guns. I agree we don’t do enough to reduce harm or death, it’s just the sales and numbers, statistically, are not the boogieman people think it is. The background check system for example is broken in my opinion and neither side seems to want to fix it, and we basically ignore suicide, that makes up 60% of all gun deaths.
Now I’m not going to even guess at how many of the 58 million per year that visit Disney are violent people or even killers, but I suspect there’s some crossover. It’s a little more data crunching than I want to do at lunch. Not recalling the last time someone’s Disney hobby harmed someone isn’t the same as it never happening.
I can’t even contemplate the mental gymnastics it takes to imagine that there’s a crossover between Disney and gun violence. Good luck.
Now I’m not going to even guess at how many of the 58 million per year that visit Disney are violent people or even killers, but I suspect there’s some crossover. = crossover between Disney and gun violence. I mean I literally didn’t say what you claim requires mental gymnastics, so…
I used to be that way. Then wife dragged me to WDW for the first time in 20 years. I loved every second of it and my kids loved it even more. I have no shame about becoming a cringe Disney adult. There are worse things in live to be addicted to.