Home » The New Electric Range Rover Looks Reassuringly Normal

The New Electric Range Rover Looks Reassuringly Normal

Electric Range Rover Topshot
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For years, we’ve known that an electric Range Rover was coming. After all, a battery-powered version of the quintessential luxury SUV just makes sense. Well, as it inches further toward production, Land Rover has released photos of the new electric Range Rover undergoing hot climate testing in the United Arab Emirates, and it looks pretty much like any other Range Rover.

Over the past few years, manufacturers have started to realize that people don’t always want their electric cars to look like stereotypical electric cars — streamlined bubbles in pursuit of pure aerodynamic efficiency. Instead, many customers want their cars to look and feel like cars, but without the noise of a combustion engine. Think electric G-Class versus the soap bar known as the Mercedes-Benz EQS SUV.

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Perhaps as a result, Land Rover hasn’t made much, if any, attempt to disguise its incoming electric model. The upper radiator grille has been replaced with a relatively tasteful new element, but otherwise, this looks like a Range Rover. Same delightful hidden window rubbers, same silver accents, same silhouette.

Range Rover Electric Uae 2

While we don’t know that much more about the new electric Range Rover at this point, we do know is that the traction control system seems absolutely out-of-this-world. For context, the traction control system in a standard modern combustion car reacts to wheelspin by cutting engine power and braking individual wheels. While traction control started out fairly clunky, over the decades, systems have been refined to see actual torque reduction at the wheels within, say, 50 milliseconds. That’s pretty good, but not as good as what Land Rover claims is in the new electric Range Rover, which can reduce the so-called “torque reaction time” at the wheels down to one millisecond. One one-thousandth of a second.

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Range Rover Electric Uae 4

See, instead of actuating the brakes and/or cutting spark or fuel, Land Rover is able to actually act directly on each motor controller, cutting output at the source. It’s a page straight out of Lucid’s playbook, only instead of being in the pursuit of lap times, it’s in the pursuit of driving on slippery stuff. For instance, sand is definitely a low-traction surface, and with the instant torque of electric motors, it’s pretty easy to dial up a little too much twist on sand in an EV. Having such quick-intervening traction control should make driving on loose surfaces a little easier.

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Anyway, expect to learn more about the new electric Range Rover in 2025, when the model is slated to go on sale. While it isn’t for everyone, think of it as rounding out Range Rover’s portfolio. You can already buy a combustion-powered or plug-in hybrid model, so an EV is the next logical step. Considering how many Range Rover owners have the space and resources to charge at home, this feels like a safe bet.

(Photo credits: Land Rover)

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Ppnw
Ppnw
4 hours ago

This particular example is begging for a decent window tint. This generation of RR is so handsome though (as they all have been), I’m glad they didn’t mess with it.

Dottie
Dottie
10 hours ago

Yes generic rich NPC SUV but that traction control system does sound really neat and also props to LR for not falling down the overdesign and “oops all grille” rabbit holes.

Roofless
Roofless
4 hours ago
Reply to  Dottie

Yeah, I’m not generally a fan of the kind of minimalist design LR is doing, but they’re doing the hell out of it – the new RR is both genuinely pretty and looks like it costs what it does.

Andrew Daisuke
Andrew Daisuke
12 hours ago

Combine normal RR depreciation and then mix in EV depreciation and hooooo boy, anyone buying these things brand new is gonna lose some serious money.

Col Lingus
Col Lingus
12 hours ago

That’s what they used to say about Ted Bundy. (look it up.)
Just because something “looks” normal, does not a guarantee make. YMMV.

Last edited 12 hours ago by Col Lingus
Horizontally Opposed
Horizontally Opposed
13 hours ago

I swear, sometimes it appears LR is the only brand with common sense. Maybe they should pull adide their little brother Jaguar for a chat.

Wait, Guv’nor – it’s the same guy???

Canopysaurus
Canopysaurus
15 hours ago

Hmm, Range Rover EV? Shouldn’t they call it a Limited Range Rover.

Amberturnsignalsarebetter
Amberturnsignalsarebetter
14 hours ago
Reply to  Canopysaurus

And the Camel Trophy edition could be the Extended Range Rover?

Second thoughts, they’d just use that for the long wheelbase version.

Last edited 14 hours ago by Amberturnsignalsarebetter
TheCoryJihad
TheCoryJihad
10 hours ago
Reply to  Canopysaurus

If this doesn’t win COTD, I’ll riot.

MrLM002
MrLM002
15 hours ago

Electric door handles…. :'(

Kelly
Kelly
7 hours ago
Reply to  MrLM002

“modern cars are so expensive!” cry consumers who want useless crap like this.

Urban Runabout
Urban Runabout
16 hours ago

Thank goodness the wheels aren’t blacked out too – otherwise at night it would look like the blade of a giant chrome potato peeler flying down the road….

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