The New Maserati GranTurismo Is Depreciating By Tens Of Thousands Of Dollars On Showroom Floors

Want to lose a herculean amount of money? Buy a boat. Want to lose an obscene amount of money but aren’t a fan of water? Learn to fly. Want to stay on terra firma but buy something that’s a losing value proposition? Buy a big luxury coupe, almost any big luxury coupe. While enthusiasts love the grand tourer as a genre, the public is cooling to the idea of using a two-door car for continent-crushing duties, probably because an Escalade makes grand touring easier. Still, that hasn’t stopped the new Maserati GranTurismo from existing, with alarmingly discounted results.

Yes, these beautiful coupes are receiving five figures worth of cash on their hoods before they even leave dealer lots, and for six-figure bargain hunters, they could prove difficult to resist. Sure, the Nettuno turbocharged V6 doesn’t have the bark of the old Ferrari-sourced V8, but we’re talking about a drop-dead gorgeous big coupe with a minimum of 483 horsepower on tap. It should still properly move.

Oh, and when I say discounts are in five figure territory, I’m talking deep into five figures. Money that could buy a new midsize sedan outright. Money that could give your house a shower so fancy, it would affect your productivity. Money that could change someone’s life. Seriously, just check out what I’m seeing on major car classified sites, like cars.com.

Back in October, this particular GranTurismo was listed by a Maserati dealership in Illinois for $985 below the manufacturer’s suggested base price. In the nearly two months since, it’s been discounted a further $29,130, an absurd figure for a brand new car in a time of relative scarcity. Oh, but that’s only the tip of the iceberg, because Gran Turismo prices get a whole lot lower than that.

Here’s a nice new GranTurismo at a Maserati dealership in Pennsylvania. With 105 miles on the clock, it’s likely been on a few test drives and what have you, but it’s still effectively a brand new car. This GranTurismo is currently listed for more than $40,000 off of sticker. More than $40,000! To be precise, this car is 21.559 percent off, the sort of discount normally reserved for mall-sourced clothing rather than new cars.

In the words of Billy Mays, “But wait, there’s more!..” Sure, white isn’t the most exciting color in the world, but this brand new GranTurismo is for sale at a Maserati dealer in California with just 41 miles on the clock, and it carries a manufacturer suggested retail price of $193,065. However, it’s currently listed for $145,065. That’s a discount of $48,000. All of my cars I’ve ever owned combined don’t total up to the discount on this Maserati, it’s unbelievable.

Oh, and Maserati isn’t actually advertising any massive factory-authorized cash discounts on its U.S. website, so it’s likely these are dealer-specific discounts. A dealer having more than $30,000 worth of margin on a new car is rare, so you just can’t help but think that there has to be a point where dealerships will cut their losses and dump these things wholesale. Then again, Infiniti is still selling Q60s, and that car was discontinued after the 2022 model year. Weirdly, the Maserati GranTurismo isn’t the only GT car seeing some deep discounts right now — the Mercedes-AMG SL 43 is also struggling to sell at sticker price.

Here’s one in Wichita at the Mercedes-Benz dealer, it has delivery mileage on it, and it’s listed for $18,687 below sticker. That’s a good price if you can deal with the embarrassment of spending nearly six figures on a four-cylinder Mercedes. Oh, and it’s pretty easy to find dealerships knocking a few grand off of a V8 car, although I presume the level of wanting one of those off the showroom floor is lower than with the four-banger.

Now, you might be thinking that massive price discounts could just be par for the course in the GT car segment, but that’s not the case. BMW 8 Series prices are holding firm, as are new Lexus LC prices, as are Bentley Continental GT prices. The outliers here are two GT cars people don’t want, which is a shame because the GranTurismo is just a lovely thing to look at, and it seems a whole lot better than the previous generation of Maserati models to be introduced. Unlike the Ghibli, it doesn’t share prominent switchgear with a Dodge Dart, and unlike the Levante, it’s not slightly ugly. It’s just expensive, and it doesn’t have timing on its side. So, buy-here-pay-here in 15 years, or nah?

(Photo credits: Cars.com Sellers)

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