I think it’s fair to say that a re-born Volkswagen Microbus is one of those cars that I have personally been hoping to see happen for a very long time. And, I’m hardly alone there: even Volkswagen itself has been dreaming of a re-born Bus since 2001, when their first of five resurrected and modernized Microbus concepts hit the scene, and it’s been continuing on slowly, so very slowly from there. Finally, over 20 years later, we finally have a re-born Microbus, and I think this is the third or maybe fourth event I’ve been on for the ID.Buzz? I’ve rarely seen a car have such a long and public gestation. But we’re finally here, and this is an important vehicle, and I have many, many thoughts about it. Including thoughts about why I know the Bus I dreamed of could never have happened, at least not like this.
The original Microbus is one of those iconic cars that was born from entirely practical considerations, and all of the character and personality and soul that it developed over the years was an unintended side effect of just being such a useful, unpretentious machine. It was a box on wheels, originally designed from a quick sketch intended to solve a specific problem, how to make a cheap and useful commercial vehicle, and from there it was gradually realized that it was also great at hauling people, too, and this box on wheels was really a sort of mobile room, and as such, just about anything – and I do mean anything– could and definitely was done inside the metal walls of a Microbus.
With all that in mind, let’s take a moment to remember that all of this – from the commercial vehicle that got Europe back on its feet after WWII to hippie-bus to family hauler to small camper to this new advanced EV ID.Buzz all starts here, with this crude sketch:
The original bus grew from that sketch and became the icon we all know by simply being out there in the world, doing things. It earned its personality slowly and laboriously over the decades. The ID.Buzz is different; the Buzz takes an already-formed personality and puts it on, like a suit.
It’s a nice suit, sure, but it’s still just a suit. The motivations and reasons that the Buzz exists are not the same reasons why the original Type 2 Bus came into existence in the first place. The Buzz is here to be VW’s new halo car, it’s here to remind the world of the intense and unmistakable personality and character that Volkswagen used to possess, after so many years of VW diluting that character with so many near-indistinguishable SUVs and crossovers. It’s a reminder to the world that VW can still be VW.
Why Being An EV Restricts A New Bus In Ways That Aren’t Just Distance
The original Bus is a concentrated bomb of emotion and nostalgia and character. There’s so much there to work with! This new iteration of the bus does manage to capture a lot of that in its styling, and, don’t get me wrong, it works, and people absolutely notice. People were turning heads and pointing and yelling things and asking questions everywhere these big loaves rolled past. They’re fun, and they make people around you smile, and that’s a very important trait in a car, I think.
This doesn’t change the fact that it isn’t the re-born Bus I want it to be, for a number of reasons, all of which hinge on one of the most crucial parts of what this new Bus is all about: it’s electric.
And by electric, I mean all electric, a battery electric vehicle, and on one hand, that’s great: it’s incredibly efficient, quiet, and fast, with great acceleration – things that nobody was ever really crowing about for the original air-cooled combustion-engined Bus. Well, they were decently efficient, I suppose, just, you know, loud and slow.
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Even though all of the four earliest reborn-Microbus concept cars that VW showed weren’t intended to be electric vehicles, the one that VW eventually brought to market really had to be. VW had no choice, really, because of a little very big something called Dieselgate. After that disaster, VW’s next big moves had to be ones that avoided the whole idea of emissions altogether. This isn’t just me speculating wildly; remember this ad from about five years ago when the ID.Buzz was first teased?
VW’s ads have always been great, and this one is no exception. It’s a powerful tale of remorse and redemption and rebirth, told through imagery and music and almost no actual words. And it only works if the vehicle in question is electric.
So, the re-born Bus had to be electric, had to be part of the ID family of cars built on VW’s MEB platform, and that also means had to have a big-ass battery pack so it could have some decent amount of range. That also means that it has to be at least somewhat expensive because a battery pack of that size is just not cheap.
You can’t build an EV with a 91 kWh battery pack on the cheap. And once you know that, it forces your hand. The idea that VW could have built a nice, affordable new Bus that fit the original Bus’ do-anything-for-anybody mandate just can’t happen when you have a platform this expensive to produce. So VW did the only thing they really could do in this situation: they kicked the Bus upmarket.
As a result, the ID.Buzz is a premium-feeling nostalgia machine, something that will initially appeal to wealthy boomers who have many fond and debauched memories of their youth spent in VW Microbuses, roadtripping and other kinds of tripping, back when they were young and taut and sexy and life was an idealistic rainbow blur of possibilities and righteous indignation and music and drugs and sex and no responsibilities.
Now they’re wealthy and comfortable (well, some of them) and those of them that haven’t been responsible for driving up the prices of original VW Microbuses to unattainable levels for all us poor schmucks can now get a taste of their old proto-vanlife with a brand-new Bus that doesn’t ask them to give up any comfort or convenience.
The ID.Buzz starts at $59,995. It’s not cheap. I wanted the ID.Buzz to be something that families who were cross-shopping Honda CR-Vs and Toyota RAV4s could consider as an alternative. A roomier, quirkier, more fun alternative. All the advantages of a minivan, but, thanks to the striking and novel looks, without the stigma of a minivan. VW used to market the Microbus like this in the ’60s and ’70s, when they were calling it a Station Wagon and pitting it against the CR-Vs and RAV4s of its day, which were mainstream station wagons.
This is what I was hoping for: something between $30 and $40,000 that was a bit more downmarket in its interior and materials. But, as an EV, there’s just no way to pull this off. So, VW had to lean in and make the ID.Buzz an upmarket car to justify the high price.
Granted, it’s very nice; very roomy and all of the materials feel great, and everything feels put together impeccably. There are little Easter Eggs hidden all over the place, embossed into the upholstery, or molded into the plastics.
It’s nice, it’s all really flapping nice, but what I would have preferred is an interior of rubbers and hard-wearing plastics that was more like what a Honda Element’s interior was like: adaptable and rugged.
But, again, it’s not that. It’s $20,000 more than that because batteries are expensive and VW, it seems, is in this business to make money, of all things. So this is what we have, and that’s just how it is.
So What’s It Like?
The ID.Buzz drives like most modern EVs do: quick, smooth, easy. The RWD version has one motor at the rear, as is Microbus tradition, and makes 282 horsepower and 413 pound-feet of torque, good enough to get the Buzz from s stop to 60 mph in (I think) 7.3 seconds, and if you add the extra motor up front for a total of 335 hp, then it seems it can do that in 6.6 seconds.
Compared to Microbuses past, this is pretty much lightspeed, and considering the Buzz weighs almost 6,000 pounds, it’s pretty incredible, considering. It’s not the fastest car out there, but it may just be the fastest electric minivan, definitely the fastest electric two-tone minivan out there.
Handling-wise it’s a tall box, but a tall box with the vast majority of its weight concentrated way down low, between the axles, and as a result it feels quite planted. VW’s driving route that was given to us was surprisingly twisty, so I got a chance to wring the Buzz out in contexts that, let’s be honest, it’s not really likely to find itself in. It’s not a canyon-carver, but it manages to do that better than anyone would think.
The combination of the tall shape and the low-set weight does sort of give it an odd feeling in corners, like you’re riding atop something, or perhaps on a bike holding a tall ficus plant in a heavy, dirt-filled pot.
I can’t complain about how it drives, really, because it drives just fine for the job it needs to do. Besides, I have other stuff I can complain fecklessly about, so stick around.
Space And Packaging And Missed Opportunities
VW is proud of the packaging of the ID.Buzz, and they should be, for the most part. It’s got the same footprint as their faintly absurd fastback SUV, the Atlas Cross Sport, but has vastly more room inside. And it should! It’s a big box!
It’s plenty roomy inside. If interior room for people and cargo is important to you, there really isn’t anything any better, especially when it comes to EVs that aren’t Amazon delivery vans or something.
The long-wheelbase ID.Buzz is a three-row vehicle, and both rows can fold down, which, along with a little platform thing that installs in the rear cargo area, can form a full-length flat floor, suitable for sleeping or laying a vast number of six-foot party subs atop one another, or carrying any number of other long things, like taxidermy’d giraffe heads (including neck).
The rearmost seats can be removed, and quite easily, too. And they slide back in surprisingly easily, too, which I wasn’t expecting. You just kind of align them to those tracks in the floor and they just sort of glide in, satisfyingly.
When the seats are out of the car, I suppose you could sit in them like lawn chairs, if you wanted. Also, I think they resemble those Super Battle Droids from the Star Wars prequels:
Less easy to remove and install is that little shelf thing at the back:
The shelf tilts up, so you can access stuff in those two little drawers VW provides, and to remove them you have to twist out those black-plastic-topped screws in the middle of the base of each of those U-shaped brackets, each of which takes about eleventy heptillion turns to remove.
Still, it does come out, and you can end up with a pretty cavernous space back there, but that space is sadly broken up by the non-removable center bench, and that’s frustrating.
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Why couldn’t that bench be removable also, letting the whole of the van become a blank canvas to be filled with whatever you’d want? Of course, if you could do that, you’d probably want something covering the floor other than carpet, because maybe you’d like to stick bicycles or even small motorcycles in there or any number of other possibly dirty gear and equipment?
Of course, this would move away from the more premium interior VW was saddled with providing, for the reasons I stated before and I find too depressing to repeat. But I think there is a real missed opportunity here, because I feel like the interior is where the Buzz lets us down.
The exterior design is great, and does what it needs to do; but the interior lacks any sort of real hook, any sort of compelling something that makes the Buzz unignorable.
What if the interior was designed in a modular way, where you could configure it any way you’d want, with modules for captain’s chairs or benches or folding beds or kitchen units or equipment racks or whatever? VW wouldn’t need to provide all these things, just a good format and set of specifications for the aftermarket to fill.
A more flexible interior for the bus would open up so many new markets, markets that will exist well past when the initial burst of sales from rich nostalgic Boomers finally slows down. Sure, the Chicken Tax prevents VW from selling the cargo version of the ID.Buzz at anything approaching a rational price, but an ID.Buzz with both rear rows removable and interior materials that can take a little abuse could have managed to fill that hole, all nice and legal-like.
The interior is good. There’s nothing really wrong with it, exactly. But it should be more flexible, the middle row should be removable, the flooring should be able to deal better with unclean and ungainly things, and it overall should be more flexible, more customizable, and just more novel than it is.
It Should Have Been A Hybrid
I get this is unfair of me to suggest, since VW doesn’t even really have a hybrid drivetrain in production, but it’s hard not to think that the Buzz would have been a lot better as a series-hybrid or an EV with a range extender. The range of the RWD one is said to be 234 miles by the EPA, and based on the driving I saw, up to 250 miles seemed possible. That’s a decent amount of range, sure, and it can charge at up to speeds of 200 kW, which can take the ID.Buzz’ battery from about 5% to 80% in just over a half hour. That’s not bad.
But, this is an ideal road trip machine. Or, it should be. It’s roomy and comfortable and seems like an ideal vehicle for casual camping and long trips, and the truth is pure EVs just aren’t great at that, at least not yet. Charging stations are more common than they once were, but they’re not as common as gas stations, and they still take a lot longer to use, because even if your car is capable of fast charging, that doesn’t mean that the charger you found is, too.
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A hybrid would solve these issues, allowing for the use of gas on road trips and more pure electric for daily driving duties. It seems like it would be ideal. It would also allow for a smaller battery pack which could hopefully translate to less cost, too.
Of course, you’d have to find a place to package the combustion engine (maybe in the space at the rear under that removable shelf? It seems like there should be room there?) I mean, it hardly matters, because the chances of VW coming out with a hybrid variant of the ID.Buzz is about as likely as VW coming out with a hybrid variant of their curry ketchup.
But I still think it’d have made for a better overall vehicle.
Some Lighting And Other Details That Differentiate The American ID.Buzz
I drove the short-wheelbase Euro-market ID.Buzz back in 2022, and while it’s pretty damn close to our long boy, there are some differences. The biggest of which, other than length, has to do with ventilation: there are HVAC controls and vents throughout the back of the van now, along with a pair of opening little square windows inset into each sliding door window.
The US-market cars also have to meet American lighting standards, which, on the good side, means actual side-marker lamps and reflectors:
The taillights are also different from the Euro version, but not really in a good way, because, for the usual inexplicable reasons, the amber rear indicators, which included this nice little bit of animation:
…here in the US, we get indicators that light up like this:
I’m not sure what that lower lens gets used for, if anything, in the US-spec light.
Here in America, we also have, as you’d expect, an American-wall-style power outlet in place of the Euro-style outlet, though its placement still baffles me:
It’s on the base of the front seat, in the passenger’s footwell. Why not put this in the rear? Or even more accessible for the middle rows? It feels like an ill-considered place for a wall outlet.
Let Me Conclude Already
I like the ID.Buzz. I really do. There’s just not that much like it on the market today, and I like that. It has the visual novelty of something like a Cybertruck, but with a completely different tone; less aggressive, less likely to bore you talking about crypto, more likely to bore you talking about concerts seen decades ago.
It looks fun, it’s practical, has good range, drives well, all that. But at the same time this isn’t just the new Sienna or Pacifica, this is the new Microbus and as such, I expect something more, something different.
What we got isn’t bad; it’s like if the old Microbus was this crazy artist you used to know, who did some really exciting and novel work back in the day. Now they’re a highly successful product designer and they make a ton of money, but they’ve definitely lost that special edge they used to have. They grew up.
You can’t blame them for taking the high-paying job and being comfortable and successful, just as I can’t blame VW for making a premium EV out of the Bus. They did what they needed to do.
But, that doesn’t mean I can’t wish things were a bit different. Because I do.
Another swing and miss by vw. I don’t see much of a market for this thing. Like you assert, hybrid or phev and a price in mere mortal land and they’d have been printing money.
They priced it quite competitively with the EV9. I start to see EV9 every day now, I can see people cross shopping.
Decisions, decisions, a VW or a KIA ev, hard pass but that’s my bias.
This is a minivan and the EV9 is an SUV. People don’t cross shop minivans and SUVs.
I think they’ve made another New Beetle, but with less style and the minivan kiss of death added this time. It’ll be a novel fad its first year and then nobody will touch it.
There aren’t that many 3 rows 6 seater EVs at that price point. At least now at 2024.
Totally disagree. Unless they are totally unwilling to consider a van (which … is dumb), most parents are going to look at vans and SUVs.
They should be cross shopping them, but they aren’t. The reason 3 row SUVs exist is because of vain parents that need a minivan but refuse to be seen in a minivan. Which, based on the comparative market sizes of minivans and 3 row SUVs, is almost all of them.
It’s not remotely competitive in Canada. Canadian “starting at” pricing –
Buzz: $82,131
EV-9: $63,176
Difference: $18,955 (+30%)
Canadian median after-tax annual household income (2022 data): $70,500
I’ve never been in a position to spend my entire annual income on a car regardless of the income quintile I’ve found myself in.
I take issue with this bit, “Well, they were decently efficient, I suppose, just, you know, loud and slow.” None of my many VW busses were ever loud. Slow, yes, but not loud. My favorite bus, a ’64 deluxe sunroof, had an absolute top speed of 54 MPH, but utterly reliable.
“…each of which takes about eleventy heptillion turns to remove.”
I feel that pain and know it soooo well. Hilarious picture painted!
Reading this article, I was trying to imagine a road trip from Detroit to Petoskey to go skiing at Boyne Highlands. It wasn’t a good one. Aside from it hopefully being winter (otherwise your cognitive problems are much more dire than cold temp range) which presumable reduces range, good luck finding a fast charger on that drive. I’m sure there are a few in Traverse City and Charlevoix, but that’s not a desirable detour at any time of year if you’re trying to go to Petoskey or Harbor Springs. This is the type of trip the van wants to take, but would fail terribly at.
I mean, I guess you could DD it, but why?
eta: There are some chargers in Gaylord at a Meijer which is roughly 230mi from Detroit. That’s pushing the envelope. And, while there are a bunch, I know Gaylord and that Meijer is jam-packed all day, not even accounting for highway traffic. It’s the only game in town.
Assuming you’re taking 75 north, Meijer’s in Bay City, Lake Angelus and Galyord have Superchargers.
I know. I mentioned Gaylord at least, lol.
I just like the name Gaylord. Because I’m still 15 at heart, apparently.
If you cut over to 131, there’s a Supercharger array in Cadillac.
There should be enough money around Harbor Springs to support several superchargers.
No doubt about that, lol. The issue is getting there on the 75 (or from 131/69) doing 70-80 mph in the winter, and doing it in under 5-6 hours. Add on peak holiday travel times traffic, plus some sort of rush hour traffic (unless you leave at 10pm), and it’s a brutal trip to pay a $70k+ privilege to do. This is my point.
Come winter there will be more than a few tow truck, trailer and snowmobile packages running I-75 with a combined value well over $100k. The money and the will to spend it will be on display every winter weekend.
Oh, I know. I’ve done that trip countless times. Lots and lots of money drives up to those second/third/fourth homes. The difference is those people can “make good time” and don’t have to stop if they don’t want to.
Why is the face grinning maniacally like in that horror film Smile? Also where are the ROUND HEADLIGHTS? It’s like they decided to put angry headlights on it and then thought, “It looks like it’s mad. What do we do?” “Oh, I know! What if we make it smile like Jack Nicholson in The Shining?”
Now I can’t unsee that.
https://www.theautopian.com/a-simple-paint-job-transforms-the-vw-id-buzz-from-surf-cutie-to-scary-german-robot/
Looking forward to The Bishop de-angry-fying this otherwise kinda cool looking vehicle that I’ll never buy.
Everyone writing “it looks happy!” has me scratching my head. Uh – with those downward-drawn eyebrows? Maybe I don’t know what happy is.
I had originally been VERY skeptical of EVs as road trip or camping rigs.
What I’ve discovered, having converted to an all-electric household (Rivian R1T is my DD now and our roadtrip car) is that it’s really not that much different than road-tripping in any other car.
But I’m just going to put this out there: for anyone with a bladder, and/or children and spouse who have same, stopping every 4 hours isn’t a chore – it’s a necessity. And with a small amount of planning, you can get a charger near facilities that you actually don’t mind stopping at, and for the 20 minutes you need to have 4 people and a dog take a whiz (and to get your rig back up to around 80% SOC), everyone has an empty bladder and a little blood flow to their legs.
We had originally been planning to upgrade her i3 with an EV bus, but for the money, there are simply better options out there (like a 2nd Rivian, or the Kia EV9, etc).
Bingo.
4 hours between stops! You are brave. I plan stops every 2-3 hours with two kids and a wife. The hard thing with this, is not everywhere has chargers. Up in the mountains you are out of luck.
If I’m honest, we’re lucky to make it 2 hours before my wife taps out. Makes charging a breeze since most of our road trips are generally 4-6 hours one-way anyway, and I never need to really plan – just guess when my wife will need to pee next, and set the nav for a charger about that far out. A 10 minute charging stop, if hit in the middle of the battery SOC, is usually enough to add a considerable about of charge.
I can do the Philly to New London CT run in 4-5 hours and not stop…..unless I am with my wife and or dog. If I’m with either or both of them, I have to stop somewhere in NNJ, then I have to stop again in CT.
Bless you for being a parent chill enough to willingly stop for 20 minutes while on a road trip.
Haha – thanks! I will power through when by myself, but having been forced to piss in a bottle as a kid to prevent us from losing time on the road made an impression, and I just won’t do that kind of cruel stuff to my own family.
Preach! Realistically we should all be taking breaks after two hours of driving anyway.
I wanted to love this cool car but as I scrolled down the article I literally yelled THANK YOU when I saw the “It should have been a hybrid” section or at least have an hybrid option as well. I don’t understand how VW could have screwed up so bad.
Sure you will have your wealthy gen Xs, Boomers and your tech bros pick these up like hotcakes for the first year or two but then what? Like the Cybertruck it will be a fashion statement for the first few years but then you need substance to keep it selling when they hype dies down. A hybrid powertrain would have made it at least 20K cheaper I think and opened the door for young millenial families or heck I could even see it being appealing to someone in their mid-20s as their first new car.Maybe if I could get a range in the 400 to 450 range it may work but it’s nowhere near that.
I’m almost sure that the VW California van in Europe has a plug-in hybrid powertrain, I don’t understand why they could not adapt that here. Crossing fingers, maybe they prove us wrong in the future with a plug-in hybrid version but I doubt it.
A hybrid would be cool. A $45k price tag would have also been cool. Or a 375 mile range at the current price would have also been cool.
There’s a lot of ways to swing this were it could have been a better road trip vehicle, or it could have been cheap enough that it was a 2nd vehicle capable enough to carry the whole family (like for a family dealing with a car and a minivan to upgrade to 2 vans). At that price and that mileage, it’s a lifestyle vehicle first and foremost. They’ll sell some, but not as many as they could have.
That’s a great way to put it, it’s a lifestyle vehicle. It’s a shame because like the Beetle before it or the OG VW bus this could have really been a high volume people’s car but alas here we are.
If I was a Boomer looking to spend 60 grand reliving my mispent youth, I think a C8 Vette would be a lot more fun.
Also, giraffe heads WITH necks? Where else can you find this level of wordcraft?
It would have to be in the Guinness Book Of World Records as the dwarfiest giraffe ever.
So what is this actually going to compete with?
Millenials’ inheritances
“You guys are getting inheritances?”
/meme
I think the the Kia EV9 is a better car in almost every way, except the looks(even cheaper too). This really does have a VW bus vibe, even more if they could have had the front doors over the wheels, but I guess that would not pass any crash tests.
It’s basically an EV for the same boomers that they made the New beetle for. My only concern is their baby-boomer market is shrinking. So the big money for nostalgia is not like is was in the 90s for the new beetle.
If they stuck all touch buttons like they did in the Other ID… it’s a no for me. This is not gonna save VW
VW should have done what they originally said they would do and set up a US production line. I think the ID Buzz would have done very well as a light commercial vehicle in the US much in the way some small businesses are using Cybertrucks, they grab attention.
By not setting up a US production line VW is basically stuck importing expensive LWB variants that use a dying charging standard (for the US market where NACS is set to be the standard by 2030) and meh range.
VW also should have given the ID Buzz height adjustable air suspension to
1.) Eek out as much range as possible
2.) Give it better soft-road-ability than you’d think, to keep up the VW Van legacy.
The US production line wouldn’t have to be anything too crazy. Ship all the body styles to the US, assemble them in the US, you don’t need a full on production line to comply with the Chicken Tax, you just need an assembly line. Pretty sure MB vans imports all their commercial vans in parts form and assembles them in the US.
Ngl, while I hate to see once great automakers suffering, VW USA needs to be taken out back and go to live on a farm so to say, it’s just cruel and unusual at this point for it to be in the US market with how shit their US market products are.
This will soon be a fixture in private school carpool lines all over the country. And that will signify its death due to uncoolness.
Yup, like when Aunt Gertie showed up on Facebook
I don’t know. People still seem to really want Bronco Sports
I somehow doubt this will compete with the Volvo XC90’s and Range Rover Velars for private school moms. VW is cute looking, but the brand is too pedestrian for a >$60K vehicle (notice how well the arteon sold?).
Probably for the first few years when supplies are tight.. Once they are everywhere it will be the next cool thing.
really want to love it, but can’t. The real kicker for me are the rear passenger windows, or lack thereof. If someone pays $60k for a van, are real power windows that go up and down too much to ask? Maybe I’m used to too fancy of a lifestyle.
I remember being a kid and being trapped in the rear seats of our Nissan C22 van back in the late 80’s (yeah, those were the Nissan’s that caught fire and were all destroyed). The windows had these flaps that opened just a tiny bit, on. just. one. side. The rear AC almost never worked properly so I was always a sweaty kid.
I loved and hated that van.
Had a similar 80s experience with a Toyota Van. My main memories are around throwing up on any roadtrips, aided by no fresh air. Fun times. Guess what’s old is new again?
Yup, ’85 Voyager with vinyl seats and the back windows just popped out to sort of vent some of the stink. At least both rows of seats came out, though.
Our Mazda5 had power windows in the sliding doors, and captain’s chairs and a sense of style, all in the footprint of a Mazda3.
My ultimate car fantasy is the Mazda revives the Mazda5 and it’s a PHEV (and they don’t ruin it like VW did the Buzz).
I should have bought a Mazda5 instead of my Golf SportWagen but I got scared because the model was headed for the chopping block. Not that I’m unhappy with the SportWagen – which ironically also got chopped, but the 5 is just so. Practical.
I would have settled for a Skyactiv G and a 6 speed like the CX-5 we got after the Mazda5 was totaled. That would have been that little bit more performance. FWIW Mazda has a partnership with Toyota that means Toyota hybrid systems. Imagine a Mazda5 with a Rav4 drive train
I’m imagining it (❁´◡`❁)
Hmmm it’s a Torch article. *Scrolling, scrolling* wait, where’s the headlights/ tail lights rant? It can’t be a Torch article without something involving tail lights! The article is almost over, I’m getting nervous “Some Lighting And Other Details That Differentiate The American ID.Buzz” ahhhh there it is.
“Hurry up, man. This electric van only has twenty minutes of juice left!”
But yeah, VW didn’t look at where the Type 2 started. It looked at where the Type 2 is NOW: a Lifestyle vehicle like a Wrangler/Bronco where people are paying out the nose for restorations so lets make a new one and get that cash.
I agree. This should have been a cheap, quirky, happy and utilitarian van, not a quasi-luxury EV.
This would have printed money but VW always seems to snatch defeat from the jaws of victory.
Really, really wanted this to have a happy face. Something that looks less grouchy. Round headlights would make a world of difference.
An Amazon Rivian delivery van came to my house today. The driver was lovely, even let me have go of it. It was very impressive. An hour later another old and smelly Amazon van turned up, the driver was in a hurry. Apparently on a drab October Tuesday in the middle of nowhere the electric one was so delayed by idiots like me that the parcels were not being delivered.I think I would prefer the Rivian van. I am old enough to remember when T2 Volkswagens were just things that went slowly and broke down a lot.
I have to admit I had to pause and think for a long while what a non-Rivian Amazon van looked like. I don’t think I’ve seen one in Chicago for about 2-3 years but I guess that’s not all that surprising since they’re made just on the other side of the state. Everybody I’ve asked has told me that given a choice they don’t want to have to drive those again.
I’ve been saying since it was announced, this is a miss by VW. Being a hybrid would mean it could be a great family hauler for road trips, while still virtue signaling for the nostalgic hippie in those buyers. I can’t imagine anyone outside of a suburb in California or in the Southwest buying one of these.
It just feels like it’s about 4-5 years too late. If it doesn’t have over 300 miles of range, it’s disregarded by most folks. Outside of the novelty of a van, who’s buying this expensive barge? It doesn’t do anything better than a current option on the market, outside of nostalgia.
All that and their baby boomer market is shrinking. They saved them last time with the new beetle.
The New Beetle was definitely a baby boomer car, but I think the market reached beyond them. It was practically the official care of a California Teenager. The 2nd gen was quite popular with folks around my area, hell I could see a new EV version being a seller.
If this is the hail mary to save VW, then I think they’re screwed.
The only thing that gets me is in a vehicle claiming to be great at hauling things, cargo and people, I see no information on capacity. With that heavy battery can you still haul heavy cargo? How much? As a prior truck driver I know just because it fits doesn’t mean it can haul it. I guess with the heavy battery it has a good frame but how much more can it handle. Hey it might make a good taxi? Multiple passenger with real light weight cargo room.
You’re not going to haul much with the second row stuck in place.
I just feel like VW has to be making a killing in the margins of this thing, or maybe the van bodyshell was somehow crazy expensive to engineer. I mean, it’s basically a rebodied I.D.4, right? And those start at 39k? So where’s the extra $30k going? Certainly not to better ergonomics. Maybe it’s priced that way to act as a ‘flagship’ offering as their biggest EV.
Seeing this I remembered my one time in an old VW Microbus. There was 6 of us in Santa Cruz on a Saturday morning during summer. We were going up a hill in town, and going quite slowly, and this old guy was behind us in his Mercedes honking and yelling at us. “Get the Fu** out of the way you ass holes”. was what he kept screaming. The driver stopped and got out just to tell this guy to chill. The old guy, and he had to be at least 70, gets out and marches right up to him and asks him if he wants some. Before my friend can answer the old guy cold cocks him. It was absolutely bizarre. Old guy walks back to his car and as he drives by, tells the guy he hit, who was fine, if he wants some more, to follow him to his house. We just couldn’t believe this.
Oh 80’s, how I miss you.
To me, without round(ed) headlights/taillights, the cohesion of the curvy retro style they appear to have been going for misses by a MILE… I’d love to hear Uncle Adrian’s thoughts on this.
Seconded
The bulk of the retro styling is the two tone paint, in a single color (all fleet white), you’d strain to see the resemblance to the original Type 2
Very true.
It always feels like Volkswagen has a complete disconnect with the US market, at least with what people want in terms of retro. The only VW I can think of that hit the mark was the California-designed New Beetle. The Id Buzz seems to be echoing back to the 1986+ T3 with square lamps, which – well, I mean, I’d be nostalgic for if I hadn’t actually dealt with maintaining one, but I’m certain most people if asked to draw a VW Van would produce a split window or T2.
Back when I was a huge VW fanboy, I seem to remember reading in one of the many many books I had on the subject that VW saw the Beetle as an uncomfortable burden that they were always eager to be rid of, a reminder of the lean postwar years that they’d been stuck with for far too long, which made them resistant to producing the New Beetle and informed many other design choices.
That’s correct, they were embarrassed by the Beetle after a certain point, and frustrated that it continued to sell so well, they still moved 226,000 of them in the US in 1974, just as the Rabbit was coming out. Rabbit sales never reached higher than 215,000 in its best year here, which was the only year it topped 200,000 (1979), half of its years were under 100k.
And without any retro flavoring it’s just a minivan. How’s the minivan market doing these days?
They teased it way too long for me to still be interested.
If I had $60k to throw at a van I’d buy another old ICE one, dig out my tie dye headband, and relive my glory days.
This thing was teased almost as long as the new Supra. I sure hope it sells better than the Supra.
Agree it is like dating the prom queen when she is over 40 and had 2 divorces and has a couple of kids in juvie.
Come on, look on the bright side! She’s probably in great shape from all that walking the courthouse steps and sitting down and standing up.
Strong agree it should have been a series hybrid. Having a range extender in the back would make it more like the original too, and the vents in the C pillar could have been real air intakes and not just for show. As it is the range is way more than anyone would ever need for around town driving or commuting and wildly insufficient for road trips or even just a particularly adventurous day trip.
Speaking of which would a gas generator charge the batteries up as quick or quicker than the car uses it? Is there a possibility for a design feature that you can fit a extra fuel tank for long trips like the Air Force used drop tanks on fighters to extend their range? Only takes up room on long trips and maybe you can rent it?
100hp is roughly 75KWh, but I’d see them most likely targeting an engine that can run at roughly 50hp – 70hp at a steady state very efficiently and quietly if they chose to do so.
Love the GTA San Andreas screenshot recreation in the topshot!