Home » These Old Ford Styling Concepts For The Mustang II Show How Wild It Could Have Been

These Old Ford Styling Concepts For The Mustang II Show How Wild It Could Have Been

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This was our anniversary week, and the car we proclaimed to be the mascot of our second anniversary is, appropriately, a second itself: the Mustang II. This is by far the least-desirable, most maligned Mustang, but like so many of the reputations of undesirable cars, The II’s bad rep is somewhat unfair.

The Mustang II was a product of a very specific time in history, and the peculiar circumstances and demands of that era defined the boundaries of what the Mustang II could be. In that context, I think the Mustang II did a pretty good job, keeping the Mustang concept of a fun, accessible sporty car alive while the world around it roiled and frothed in ways perhaps not so welcoming to fun, sporty cars.

Vidframe Min Top
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But what if things had been a bit different? What if geopolitics and global economies and overall human culture had taken different turns, made different decisions? In these cases, maybe some of these unrealized Mustang II concepts would have been what made it into the world. And maybe, in some alternate realities, they did? Who knows. But we can certainly look at the Mustang IIs that never were, and wonder.

1977 Ford Mustang Ii 77
[Ed Note: I felt like we needed a pic of a Mustang II here. I probably should have gone with a brochure from 1973 or ’74, but I love this art style, so 1977 it is! – PV]
The pictures we’re about to enjoy are official archival photos from the Ford design studios. I first saw these images via a Car Body Design post from 2013, and they show some really novel and bold styling experiments for Ford’s followup to the original Mustang. The plan was to retain the chassis from the previous generation of Mustang, which is why the early design experiments are significantly larger than what the Mustang II eventually became.

Mach1 73 Copy

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It’s important to remember just how huge and bloated the Mustang had become by 1973; the Mustang Mach 1 of that era was a colossal beast, all runway-long hood and high, meaty rear end. It was a beast, and customers were starting to complain that it was unwieldy and perhaps lost focus on what the Mustang’s original intent was.

I mean, look at that thing up there in the brochure art! It’s a beast! A beast whose proportions you can still see in early Mustang II concepts, like this one from 1970:

1970 M2 1

I’ll admit, while I don’t really think this is successful, I love this one because it’s so gleefully unhinged. Look at that skirted rear wheel! The subtle flush door handle! And that truly bonkers front end, with the monobrow hood shrouding inset headlamps and a very raked grille The turn indicators are those long strips on either side of that grille-and-headlights central pod, and I do like those. This feels more like Ford’s take on a Citroën SM than anything based on what we understood Mustangs to be.

This peculiar front end treatment shows up, in modified form, in a later styling model:

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1971 M2 4

This one is from a bit under a year later, but that sloping front end with a higher-height midsection is still there. This time we have a more traditional Mustang grille in that area, with hidden headlamps. It’s a strange look, turning a hood scoop into an entire front end, and while I don’t really think it’s attractive, I’m definitely intrigued. Maybe a little aroused?

Let’s go back to 1970 and see what other approaches were being tried:

1970 M2 2

This one is interesting because the designers pretty much hit on what the final Mustang II front end treatment would be, way back there in October of 1970, before trying out a lot of other approaches. That character line that whisks from the front and kicks up after the B-pillar is kind of fun. Note also that certain Mustang design traits, like the faux side scoops, weren’t deemed important enough to include here.

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1971 M2 1

This is quite a departure, and almost feels ’70s Italian, like a Fiat 124 Sports Coupe, in its crisp rectilinearity. The hidden lights and full-width grille are interesting, but the rest of the body has a lot of what would become a late ’70s, early 1980s Ford look, what you’d see on later Fox body Mustangs and Ford Fairmont Futuras.

1971 M2 2

The front end of this one feels a lot like what would end up on the Ford Torino. Also, look at that AMC-style pull-flap door handle! This feels almost nothing like a Mustang, though.

1971 M2 3

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Here’s a really radical departure, a full-on wedge-shaped mustang with hidden lights and a strange grille on the hood. I kind of like this, in a first-gen Mazda RX-7 sort of way, though that C-pillar, with its horizontal vents, is giving some very Alfa Romeo Montreal vibes. Interestingly, the traditional Mustang side scoop is back here on this very un-Mustang concept. I like it, though!

1971 M2 5

Around the same time as that radical re-think of Mustang-ness was happening, there were other design ideas that were much more traditional, reaching all the way back to the first Mustangs, like the concept above. The traditional three-bar Mustang lights are there, now with what seems to be inset reverse lamps in the middle bar, and a very prominent faux-scoop, with some kind of D-shaped detailing in there. Proportions feel like traditional Mustang notchback proportions.

1971 M2 6

Just about a month after the one above, we see studies that feel very close to what the Mustang II would be. This one is a bit swoopier and that side scoop almost looks functional for something, but it’s quite close, right down to the “reverse color” bumpers that were mostly body-colored plastic with an inset aluminum strip.

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1972 M2 1

By early ’72 the fastback had been tried, and the Mustang II side window graphic seems to have been defined. The taillights are also similar to the production Mustang II, which was the first American car to feature amber rear indicators, something I think is shown in that black-and-white picture above. I think. This rear end feels like a Mustang II, though. We’re almost there.

Mustangii Brochure

The final product is significantly toned down from the styling concepts and experiments, but you can definitely see how they got there. Would a wedge-shaped Mustang II have been more of a success? Or one with that weird hood-scoop front end? Who knows. Maybe these new quantum computers can peek into other realities to see how the Mustang II developed there. That seems like a good use of resources!

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Stephen Bierce
Stephen Bierce
8 months ago

Anybody else think that the concept in the back left behind S-17317-33 resembles a Studebaker Avanti?

Stephen Bierce
Stephen Bierce
8 months ago
Reply to  Stephen Bierce

Meanwhile, S-17317-18 reminds me of the Granada/Monarch. Very Mercedes-ish, IMO.

SonOfLP500
SonOfLP500
8 months ago
Reply to  Stephen Bierce

It’s a small image to judge from but, IMHO, that is the nicest of the lot. Not sure about the resemblance to an Avanti (at first glance, the front end looks BMW-ish) but the proportions and stance look better than any of the main images and the side scoop matching the line of the C-pillar is a nice touch.

Mike TowpathTraveler
Mike TowpathTraveler
8 months ago

A friend the next street over bought a brand new 1974 Mustang Mach 1 with the solid lifter 2.8 V6 (years later, my 84 Bronco II would have that same Cologne V6). Light metallic green, light green interior. 4 speed. Being a sophomore in high school, knowing what those gas lines were doing, I loved that car then, as I still do, today. Today, I give Ford; Iacocca, Deuce, all of them, credit for the guts to react to the arab oil embargoes in taking the Mustang down to it’s original roots with the II. But these styling studies? No thanks. I’d like to see the design studies that gave way to the 1974 II.

I’d certainly love to read something on the ideas and thoughts of Ford Styling, when faced with building a replacement for the Mustang II. As radical as the II was for traditional Mustang buyers, the Jack Telnack designed 1979 made a clean break from everything the styling of the II represented. That’s certainly worthy of an in-depth look!

Alan Christensen
Alan Christensen
8 months ago

The Mustang II has the stance of an economy car, not a sporty car. In the three-quarter shots at the end of the article, look how far the wheels are tucked into the fenders. If they had moved the wheels out, oh, six inches or so and lowered the ride height a little it might’ve at least looked the part of a sporty car, even if the most muscle you could get was a castrated 302.

Michael Beranek
Michael Beranek
8 months ago

The one photographed in Oct 1970 is a winner! Apes the F bodies a little, but looks great.

Mr Sarcastic
Mr Sarcastic
8 months ago

Are we sure the car in the Heading is a Mustang and not a Pinto? I swear it looks just like the Pinto my brother’s girlfriend had down to the color which I can’t find listed under the Mustang search.

Mr. Fusion
Mr. Fusion
8 months ago

Personally I love S-17317, and it is kind of fascinating how they’d already dialed-in the Fox-body roofline a decade ahead of time.

But if that was too radical for them, then S-16184 was basically a more interesting version of the production Mustang II. Those few changes just made it so much prettier. WHY did Detroit have to be so damn boring in the 1970s?!? Styling has nothing to do with any oil embargo. Just make your slow cars beautiful!

Last edited 8 months ago by Mr. Fusion
Jonathan Hendry
Jonathan Hendry
8 months ago

The one with the skirted rear wheel reminds me of something 80s. Maybe a Lincoln? Probably without the skirted wheels, but similar vibe.

StillNotATony
StillNotATony
8 months ago

Okay, take S-17303-28 and narrow the center grille by about 2/3. Keep the fender line, though, and put in Porsche 928 style lay-back headlights on them!

Now you’ve got some Autopian level weirdness!!!

Slow Joe Crow
Slow Joe Crow
8 months ago

The 4th concept looks more like a Mercedes 450SLC to me than a Fiat. It also looks more like early 80s Ford than 70s so maybe it took time to percolate.
The first one looks like some of the “safety cars” of the era, I’m glad it got nixed.

Jimmy7
Jimmy7
8 months ago
Reply to  Slow Joe Crow

It would have been a lovely Cougar.

Ramblin' Gamblin' Man
Ramblin' Gamblin' Man
8 months ago

I personally know the designer of the Mustang II (Who has been retired for quite a long time now) and when I asked him about the Mustang II and he replied that the final version of the Mustang II design was not what he would of chose.There were several other versions that he would of chose if it were entirely up to him.

He also designed the Ford Probe, which he was rather proud of and when I asked him about those strange protrusions in the hood of the Probe, (near the windshield) he explained to me that they were necessary to accommodate the top of the MacPherson struts while maintaining a low hood profile.
He is a very interesting dude to say the least.

Last edited 8 months ago by Ramblin' Gamblin' Man
Jack Trade
Jack Trade
8 months ago

Wow! He absolutely deserves an autopian interview. Preferably by Adrian.

And you mean the bumps on the first gen’s hood, right? I always wondered about those, so thank you!

Ramblin' Gamblin' Man
Ramblin' Gamblin' Man
8 months ago
Reply to  Jack Trade

Yes, the first generation. I always referred to those protrusions as “pimples” 🙂

Last edited 8 months ago by Ramblin' Gamblin' Man
Rust Buckets
Rust Buckets
8 months ago
Reply to  Jack Trade

I second this motion. Shooting Brake, see if you can hook up your friend with Adrian or another member of the gang. We would all benefit greatly.

Gene1969
Gene1969
8 months ago

I have the horrific feeling that Iacocca stuck his fingers in the final choice here.

Ramblin' Gamblin' Man
Ramblin' Gamblin' Man
8 months ago
Reply to  Gene1969

I honestly don’t know, because I didn’t ask him, But it was either Iaccoca or Hank the Deuce.I do know for a fact that Hank LOATHED small cars ( according to my friend) and he(Hank) preferred the long hood on the Mustang II.

Gene1969
Gene1969
8 months ago

It never ceases to amaze me how short-sighted CEOs can be about their business.

AnscoflexII
AnscoflexII
8 months ago
Reply to  Gene1969

HF2 also utterly refused to consider front wheel drive, which was something Iacocca and Hal Sperlich were interested in pursuing, to bring something similar to the Ford Fiesta to the American market. Both men eventually landed at Chrysler, and their ideas became the K car and the minivan, we’ll before Ford brought anything to the US market

Gene1969
Gene1969
8 months ago
Reply to  AnscoflexII

That is insane! I understand the tradition of the time to rear wheel drive cars, but the sales numbers by the imports should’ve convinced him to offer it in that class of car.

Here’s a story for you. I grew up in Highland Park and didn’t know that Chrysler’s World Headquarters was there until they announced their move to Auburn Hills. I was literally seven blocks away! If I had known, I would’ve harassed them every day until I got a job.

They were in such dire straits at the time that our driver ed cars were Cavaliers instead of Omnis! We did get Chrysler cars that were unfortunately crashed into underpasses by car carriers for the auto shop.

Bjorn A. Payne Diaz
Bjorn A. Payne Diaz
8 months ago

If Ford woulda dropped that wedge shape in 1974 or whatever, they’d be a completely different company today. I think that would have sold very well and propelled them on a different path than they are on now.

Last edited 8 months ago by Bjorn A. Payne Diaz
Alan Christensen
Alan Christensen
8 months ago

The maroon front three-quarter view (with jock and babes) looks very Pinto-y.

Geekycop .
Geekycop .
8 months ago

That’s because it is. The II is built around pinto underpinnings rather than the prior nimitz class chassis.

I briefly drove a 4cyl hatchback one and it honestly wasn’t a terrible drive, it was slow for certain but it handled fairly well for a car of the era.

Jonee Eisen
Jonee Eisen
8 months ago

People often call the Mustang II ugly which I’ve never agreed with. It was the Pinto underpinnings, not the looks, that gave it its reputation, even though it was hugely successful sales-wise. Now the first two options shown here are truly ugly cars. I like them, but wow. That second one with the ’67-’70 T-bird grille is really something.

ImissmyoldScout
ImissmyoldScout
8 months ago

S-17615-10. The Bishop needs to take that through to the current day in an altered universe. It sorta looks like a Ford take on the Saab Sonnet.

EXP_Scarred
EXP_Scarred
8 months ago

Take away the grille and tell me that was an early mockup of the original 300ZX, and I’d believe you without question.

10001010
10001010
8 months ago

That giant hoodscoop one, the fender lines on that one are giving me 80s Firebird vibes.

Urban Runabout
Urban Runabout
8 months ago
Reply to  10001010

I can see the influence of the 1967-69 Thunderbird in that grille.

Delta 88
Delta 88
8 months ago
Reply to  Urban Runabout

Okay I’m glad I’m not the only one who thought that!

Data
Data
8 months ago

The one photo with the guy looks like Loki traversing the multiverse of madness. I think he is going around to other Earth’s and bringing back their designs.

Carbon Fiber Sasquatch
Carbon Fiber Sasquatch
8 months ago

The RX-7 looking one with the Fiat 124 looking one’s front end would have been cool. Either one of those concepts could have been a hit as there were though.

Dogisbadob
Dogisbadob
8 months ago

The Capri is the real Mustang II

It should’ve gone like this:
64-68 original Mustang
69-86 Euro Capri
87-97 Probe
98-04 New Edge Cougar
05+ “modern” S197/S550 Mustang and up

Jack Trade
Jack Trade
8 months ago
Reply to  Dogisbadob

Okay, I’ll bite/fight! Mine:

The 69-70 Mustang is awesome, so I’d have kept that around; I’d have started the Mustang II in 71 for a few years of good V8s so there was time to prepare the platform for the energy crisis years/have banked some goodwill beforehand.

I’d have kept the Fox for the ’80s, as at heart, its Fairmont roots aren’t dissimilar to the original’s Falcon.

I wouldn’t have gone with a FWD model at any point for the same reason Ford didn’t – too much of a different feel, something that people cued in on even back then.

The trick would be what to do as the ’90s rolled around. With the benefit of hindsight, I’d probably say start the S197 then, but…

Bjorn A. Payne Diaz
Bjorn A. Payne Diaz
8 months ago
Reply to  Dogisbadob

So you took it from RWD to FWD back to RWD? That’s a choice I guess.

Stop Making Us Register To Comment
Stop Making Us Register To Comment
8 months ago
Reply to  Dogisbadob

The Ford Maverick of the same era is the real Mustang II…or should have been, IMHO.

Urban Runabout
Urban Runabout
8 months ago

Considering it was built on the Falcon platform and the fastback styling- Yes.

sentinelTk
sentinelTk
8 months ago

The 3rd one (1970) would have stylistically been a hit. That has the right proportions end to end….

Urban Runabout
Urban Runabout
8 months ago
Reply to  sentinelTk

It looks like what a Mustang would have been if GM had designed it.

sentinelTk
sentinelTk
8 months ago
Reply to  Urban Runabout

Ha, I was going to say it predicted the rear quarter of the modern Camaro (and current gen, Camaro-cosplay Mustang)….

Jack Trade
Jack Trade
8 months ago

The ’70’s amazingly crazy front end did seem to actually more or less make its way into production – looks like the front end from the first year (’79) Fox Body ‘stang?

Last edited 8 months ago by Jack Trade
Ranwhenparked
Ranwhenparked
8 months ago

I really like the 4th one from the top, the Mustang II would have acquired a completely different reputation if that had been built

Canopysaurus
Canopysaurus
8 months ago

These are cool concepts. I still prefer the Mustang II concepts from the early to mid sixties. Lot of commonality between the designs in two different decades, including a wedge-shaped design.

Jack Trade
Jack Trade
8 months ago
Reply to  Canopysaurus

One of my dreams to eventually see the ’63 Mustang II concept, currently in the possession of the Detroit Historical Society. I understand it still runs just fine, and they even occasionally take it out to events.

Canopysaurus
Canopysaurus
8 months ago
Reply to  Jack Trade

Closest I ever came to seeing it was an AMT model kit.

Jack Trade
Jack Trade
8 months ago
Reply to  Canopysaurus

I have a Hot Wheels version of it, which I esp. love for being surprisingly accurate (it is HW after all) – white with blue interior, with that unique centered over-the-body blue stripe.

Adrian Clarke
Adrian Clarke
8 months ago

The last one is also a split model with what is known as an A side and a B side; in other words two different themes on the same model.

DysLexus
DysLexus
8 months ago

All I keep seeing are those fantastic slotted 5-lug mag wheels. Wow…

But there keeps appearing weird bodies attached to them for some reason.

Arch Duke Maxyenko
Arch Duke Maxyenko
8 months ago

The last one has a lot of Capri in the window lines.

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