Home » They Brought A Crappy Tesla Cybertuck ‘Clone’ To A Major Car Show. We Interviewed Them And It Got Insanely Awkward

They Brought A Crappy Tesla Cybertuck ‘Clone’ To A Major Car Show. We Interviewed Them And It Got Insanely Awkward

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The most baffling thing I saw at this recent Los Angeles Auto Show – and, really, at any auto show I’ve ever been to – is the Aitekx Robotruck on display right in the middle of the show, in the large area between the main halls often reserved for startups and other low-volume companies. It was baffling because the quality of the Robotruck – which absolutely looked like a bootleg Tesla Cybertruck – was, to put it generously, abysmal. I’m pretty sure I’ve seen toddler-crafted gingerbread houses that looked more carefully constructed. I already wrote something about how miserable this thing looked, but that doesn’t really answer the bigger question: why? We talked to the people behind the baffling truck to try to find out. It was more awkward than you can possibly imagine.

There are lots of questions worth asking: Why would a company bring something so crude and poorly-built to one of the biggest auto shows in the world? What is thing going to be, anyway? Is the company real? How likely is it that it will actually be built? Are they really taking $100 reservations? Who the hell is giving this company $100 after seeing this thing?

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David and I couldn’t get this remarkable mess out of our heads, so we knew we had to talk to the people behind the Robotruck. We did, and, boy, did it get awkward.

Here, you really should just brace yourself for the awkwardness and watch the whole thing, which is embedded above. You can also watch it here on YouTube.

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Company Representative On His Own Truck: ‘I don’t Like It’

There’s really no way it wouldn’t get awkward, of course, since we’re going up to a startup company and asking them to explain why they decided to bring such a half-assed prototype — with a design that looks to us like an obvious knockoff — to the auto show; there’s just no nice way to ask that. I want to be clear that we’re not trying to scuttle anyone’s dreams here; if they genuinely have something they believe in, then I sincerely wish them all possible success – we need small, innovative automotive startups!

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But the reality is what we saw out there on the show floor was in no way anything that would inspire confidence in the abilities or mission of this company. So we had to ask them about it, and things went in a very strange direction.

I think the strangest part is when Ed – that’s the only way we know him, as when we asked his last name he responded with “I don’t want to tell you” [Ed note: We think he’s likely Edmund Shen, see the update below]— actually agreed with us that bringing such a rough prototype to the auto show was a bad idea, saying “I don’t like it.” He actually recorded a video of David and me for one of his colleagues, stating just that. Ed said he did this because he did not like the rough bodywork, and disagreed with his “developer,” and wanted to show him that, essentially, he was right, and it was a bad idea to bring such a crude vehicle to show in public.

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I think Ed was right.

Denying That The Robotruck Draws Inspiration From The Tesla Cybertruck Is Bizarre

Also strange, but perhaps slightly more expected, was the insistence from everyone at Aitekx that the company’s Robotruck was not in any way supposed to look like the Cybertruck (we didn’t even ask about the name similarity). But, while there are differences — sure, come on — it’s pretty clear what truck inspired the look of this thing:

Side Robo Cyber

The resemblance is especially clear in these idealized renderings of what the Robotruck is supposed to look like. And by the way, pretty much every other media outlet agrees:

Screen Shot 2023 11 22 At 4.00.47 Am

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And yet, AITEKX representatives denied that the truck was meant to look like the Cybertruck; in fact, they’ve denied it to others as well, with tech/startup online newspaper TechCrunch writing:

Don’t call it a Cybertruck

A previously under-the-radar company called Aitekx debuted its RoboTruck at a small booth by the auto show’s west hall.

You tell me — does this look like a Tesla to you? When I asked someone at the booth if the vehicle was inspired by the Cybertruck, he responded with a firm “no.”

I should note that on the second public day of the show, Saturday, after the slew of articles talking about the “Cybertruck clone” had appeared, they removed the big triangular “sail” piece from one side of the truck, in an effort to lessen the Cybertruck-like-look of the thing, if I had to guess.

Still, the company literally has this picture on its website:

Screen Shot 2023 11 22 At 4.30.16 Am
Image: AITEKX

By the way, here’s a totally unrelated and in no way similar image of the Tesla Cybetruck:

Screen Shot 2023 11 22 At 4.30.53 Am
Image: Tesla

Who are we trying to kid here? And more importantly: Why?

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Quality So Bad It’s Hard To Take Seriously

The real-world Robotruck is, of course, far crappier than the truck’s renderings show.

Robotruck1

You can see some of that crappiness a few photos up, where some smaller pieces of side glass mate with the huge windshield; what appears to be black silicone sealant is just smeared in the cracks. The photo directly above also shows some of the shoddy build quality; look at the gap in that rear door, which is — believe it or not — actually closed. Here I am fitting half of my hand into that door gap as David stands by utterly shocked:

Screen Shot 2023 11 22 At 12.36.44 Am

But we were even more shocked when we saw that, below the outer door panel was a gap and then another outer door panel of the donor truck on which this Robotruck was based — a Toyota Tacoma, we’re pretty sure. And the donor truck’s door handles were still there! Check it out:

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By the way, here’s why we think the donor is a Toyota Tacoma — we found this on the glass:

Screen Shot 2023 11 22 At 3.50.58 Am

The passenger’s side door gap, by the way, doesn’t look much better:

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Screen Shot 2023 11 22 At 12.54.41 Am

And if you go to the front of the car, you’ll realize that the “headlights” are literally just LED light strips stuck onto the car:

Screen Shot 2023 11 22 At 1.01.08 Am

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These light strips can produce white or amber output, and appear pretty much identical to these I found on Amazon for $7 a foot:

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Screen Shot 2023 11 22 At 3.29.47 Am

The taillights are no better; they’re also just LED light strips with a red plastic lens screwed over top:

Screen Shot 2023 11 22 At 1.04.08 Am

The center high mounted stop lamp (CHMSL) is also just an LED light strip that appears to have been haphazardly installed over top of sloppy bodywork:

Screen Shot 2023 11 22 At 3.15.19 Am

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And I do mean sloppy bodywork; here you can tell that some kind of filler appears to have been smeared over the truck’s body prior to paint:

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I could go all day showing the Robotruck’s poor craftsmanship, but there’s just no time.

The Chassis Appears To Be Unique

Screen Shot 2023 11 22 At 4.11.55 Am

The two AITEKX reps pointed us to a video of the truck actually driving. Ed, who, again, literally told us he doesn’t like the truck his team brought to the show, made it clear that they’re trying to show off their technology — the body is just meant to show the concept of the truck, whose chassis his team is proud of. And by the way, that chassis does appear to be unique; this isn’t just a Toyota Tacoma underneath, to the company’s credit.

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I’m going to pass to David for some commentary about the chassis:

Here’s a look at where the battery mounts to the body:

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Here’s the front suspension from behind the front axle:

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Here’s the front suspension from the front of the car:

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Here’s the rear suspension from ahead of the rear axle:

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Here’s the rear suspension from behind the rear axle; you can see the motor/drive unit:

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Still, even though the chassis does appear to be AITEKX’s own design, the heim joints everywhere, flat-welded steel control arms, and square and round metal tubing — it doesn’t look to me like what you’d expect to see from a modern OEM. Seriously, here’s a Rivian front lower control arm:

Front Left Lower Suspension Control Arm OEM Rivian R1T 2022 *Note | eBay
Image: eBay

And here’s the Robotruck’s:

Screen Shot 2023 11 22 At 4.21.08 Am

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The build looks like something you might see on a custom off-road race truck, and while the Robotruck is supposed to be an off-roader, the way the company is advertising it with pictures and videos of it on the street implies that this is meant to see some road use, and Ed told us the company plans to crash test it, so it doesn’t seem like this is just a small company making off-road-only buggies for select customers.

The Website Matches The Truck

It’s worth noting how AITEKX describes itself on its website, which is also as poorly crafted as the truck shown at the LA Auto Show. From AITEKX’s “About” page:

About

AITEKX Inc is a US Corporation located in Silicon Valley California, dedicated in versatile AI clean energy vehicles and mobility robotics development and manufacturing.

Because this is a Silicon Valley-based company, apparently, I don’t feel bad pointing out just how egregious some of the company’s website’s spelling/grammar errors are. I know I make plenty of these myself, but here at the Autopian, we do take the time to edit, usually. Check these out:

Screen Shot 2023 11 20 At 11.24.33 Am Screen Shot 2023 11 20 At 11.55.24 Am Screen Shot 2023 11 20 At 11.44.56 Am Screen Shot 2023 11 20 At 11.43.47 Am Screen Shot 2023 11 20 At 11.42.01 Am Screen Shot 2023 11 20 At 11.36.35 Am

Screen Shot 2023 11 20 At 11.54.23 Am

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The website features a call for visitors to follow the company on social media:

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The LinkedIn page brings you here:

Screen Shot 2023 11 22 At 4.51.03 Am

There’s not much info to be gathered; apparently, the company has between 11 and 50 employees, and 22 folks follow it on the platform. There are no people associated with the company. The Facebook and Instagram links all lead to messages saying the page isn’t available, while the Twitter link gets you this:

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Screen Shot 2023 11 22 At 4.53.59 Am

Seems legit.

AITEKX Representatives Wanted Us To Write Positive Things, Leave

Also alarming about our interaction with the company was the way the two representatives – Ed (who, by the way, wouldn’t tell us the size of AITEKX’s engineering team or who the company’s financial backer is, and who told us he has no title) and a gentleman who claims to have once worked for the ill-fated Lordstown Motors – tried to convince us that the media should be writing only positive things about the companies at the car show.

Positiveforcompany

Well, it was more Ed saying that, the other guy just wanted us to leave. That’s not how this works, though, Ed.

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If we see a truck being displayed front and center at the Los Angeles Auto Show (look at the coverage from the Auto Show itself below), and if the makers of that truck are taking real (albeit refundable, they claim) money for reservations for this truck, then you absolutely have to understand that the quality of the truck that is shown there is going to be scrutinized by not just media, but everyone. And, sure, it’s a prototype, and you can’t expect final production-level quality from that, but even so, I’ve never seen any prototype or pre-production car built as poorly as this.

If I made this in my driveway, I’d be proud as hell! But I’m not taking it to the LA Auto Show, and I’m not taking deposits on it, or promising it will go into production.

 

View this post on Instagram

 

A post shared by LA Auto Show (@laautoshow)

Maybe Aitekx is legit. Maybe they’ll end up building top-quality Robotrucks by the thousands. Maybe everyone who dropped $100 on this thing will be thrilled when they get theirs in 2025 – you know, like 14 months from now. Who’s to say?

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But, as it stands now, based on the look of the thing and the way the interactions went with Aitekx’ representatives, I’m not sure I’d suggest any breath holding.

Update: Based on this filing, and these photos, it seems like the person who would only identify himself as “Ed” is likely Edmund Shen. Big thanks to our friend Bozi for finding those.

Relatedbar

We Saw The Tesla Cybertruck Knockoff And It Looks Worse Than You Could Imagine

The Tesla Cybertruck Is Not Going To Be ‘The Best Off-Road Vehicle’ And I Didn’t Need This New Off-Road Footage To Tell You That

Tesla’s Head Designer Drove A Black Cybertruck To A Car Show And Everyone’s Making Fun Of It. Here Are All The Pics So You Can Judge For Yourself

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Canopysaurus
Canopysaurus
11 months ago

It may resemble a Cybertruck, but it’s a cinch there’s no theft of intellectual property here.

Gubbin
Gubbin
11 months ago
Reply to  Canopysaurus

In the “no sign of intelligent life here” sense?

Double Wide Harvey Park
Double Wide Harvey Park
11 months ago
Reply to  Gubbin

No sign of actual engineering either.

10001010
10001010
11 months ago

Looks like they’re a couple of years old, or at least they registered their domain a couple of years ago.

According to whois the aitekx.com domain was registered on 2021-03-04 through Ionos.com which is a domain registration and website (wordpress) and email hosting provider.

You can see their original website on Internet Archive where they claim to be an innovative AI E-Mobility company that’s coming soon… with some vaguely automotive graphics with a ton of “cyber” liberally applied to the image.
https://web.archive.org/web/20211125103538/http://aitekx.com/#section1

Other than that the site was relatively spartan and remained untouched until about a week ago when they updated it with their Cybertru, excuse me, RoboTruck renders.
https://web.archive.org/web/20231116223334/https://aitekx.com/

On the email front they have their SPF and MX records set up (which only includes Ionos) but have not setup their DKIM or DMARC records.

Overall, I’d say the fact that the domain wasn’t registered last week gives them some legitimacy, they’ve been at this for a couple of years at least which means they have at least some runway and financial backing. I wish them the best of luck and if they need someone to help with the “cyber” stuff they know where to find me.

CPL Rabbit
CPL Rabbit
11 months ago
Reply to  10001010

So, Company starts spinning in March 2021.

Mr. “No videos, please” used to be attached to Lordstown.

Lordstown Wiki:

In March 2021, the investment research firm Hindenburg Research, which specializes in short-selling, published a lengthy report about Lordstown. In the report, Hindenburg presented evidence that demonstrated a history of fraud at Lordstown, with the company misleading investors by exaggerating demand and orders for its trucks, as well as Lordstown’s ability to build these trucks.

It was also revealed in March 2021 that one of Lordstown’s prototypes caught on fire.

Sounds like these guys are con-men rolling from one bad investment bait to a much worse one.

Parsko
Parsko
11 months ago
Reply to  CPL Rabbit

PURE coincidence, just like the design coincidence to the Cybertruck. Great catch guys folks!

10001010
10001010
11 months ago
Reply to  CPL Rabbit

Good catch, I didn’t think to connect those two.

Double Wide Harvey Park
Double Wide Harvey Park
11 months ago
Reply to  10001010

As a former Ionos customer, I will confirm the MX and SPF records are automatically created when you register a domain and buy their “email” (hosting) package, so you can start sending email via Ionos under your own domain immediately. So that doesn’t tell us how involved Aitekx people have been in their web presence.

Ionos support can help you with DKIM and DMARC, but because those are more affirmative configurations chosen by the domain owner, it makes sense they don’t have it set up out of the box. The absence of those is more telling re. Aitekx internet technology and marketing savvy. Good find.

FWIW I have very few complaints about Ionos. They’ve been around for ages (formerly known as 1and1) as a large European registrar and hosting provider. Competitive prices, responsive support, stable email service (though I didn’t test their hosting plans).

Last edited 11 months ago by Double Wide Harvey Park
Mr. Fusion
Mr. Fusion
11 months ago

So that’s what happened to 1and1. They used to market heavily on some of the sites that I would visit, but I hadn’t seen the name mentioned in years. Didn’t realize they became Ionos.

Double Wide Harvey Park
Double Wide Harvey Park
11 months ago
Reply to  Mr. Fusion

What I don’t remember is whether they were bought by a company named ionos or if they merely changed their name.

Alexk98
Alexk98
11 months ago

Say it with me – “Heim Joints are not a good way to connect control arms”

Yes They are valid for adjustable sway bar end links and certain other specialized aftermarket parts, based on application, but absolutely not for a production and pedestrian suspension system. There’s a lot of good reasons rubber bushings and ball joints are universally used, such as NVH, Longevity, Cost, manufacturability, etc

Rust Buckets
Rust Buckets
11 months ago
Reply to  Alexk98

Im pretty sure heim joints are a perfectly legitimate way of connecting control arms, and the only reason oems don’t use them is because of the higher cost, higher maintenance requirements, and shorter life.

S13 Sedan
S13 Sedan
11 months ago
Reply to  Rust Buckets

I have heim joint tension rods on my car which basically act as a control arm, mostly because the bushings on the old one were shot and I couldn’t find replacements with bushings in them at the time. They’re fine for road use but after only 4-ish years of nice weather only use on Detroit roads, they’re worn out and clunking.

No OEM could get away with putting something that wears out that quickly on a production car unless it’s some specialized track only/track mostly car where anyone buying it knows what they’re getting themselves into.

S13 Sedan
S13 Sedan
11 months ago

I’ve seen the real Hammerhead Eagle i-Thrust in person and I’m pretty sure even that had better build quality than the Robotruck

Mark Tucker
Mark Tucker
11 months ago

That will look right at home in the drive-thru line at McDowell’s.

Canopysaurus
Canopysaurus
11 months ago
Reply to  Mark Tucker

I’ll bet Ed wears a Rolax, too.

Wells Campbell
Wells Campbell
11 months ago
Reply to  Canopysaurus

He does. I saw it when he bent down to tie the laces on his reebox.

AceRimmer
AceRimmer
11 months ago
Reply to  Canopysaurus

Folex (or Fauxlex) as we like to call them in the watch industry.

Taco Shackleford
Taco Shackleford
11 months ago
Reply to  Mark Tucker

“Tesla has the golden arches. Mine are the golden archs. “

10001010
10001010
11 months ago
Reply to  Mark Tucker

They could use Eriq La Salle in their commercials, is he busy?

Taylor Marshall-Green
Taylor Marshall-Green
11 months ago
Reply to  10001010

I was thinking Gary Busey

Abe Froman
Abe Froman
11 months ago
Reply to  Mark Tucker

There’s an old cartoon that was originally printed in the New Yorker (I think) called “The Guy Who Invented The WEEL”.

It’s a single frame of a caveman standing next to what appears to be a wheel, stating: “No, it isn’t exactly the same as a wheel! Look, mine has a flower painted on it. If you want to use it like a wheel, that’s your business.”

EDIT: Found it! https://condenaststore.com/featured/the-guy-who-invented-the-weel-roz-chast.html

Last edited 11 months ago by Abe Froman
Andy Individual
Andy Individual
11 months ago
Reply to  Mark Tucker

The batteries come from their Pornosonic joint venture Gigfactory.

Mark Tucker
Mark Tucker
11 months ago

With a name like that, surely you mean Giggityfactory?

Torque
Torque
11 months ago
Reply to  Mark Tucker

Pornosonic Giggityfactory has an air of truthiness to it

Freelivin2713
Freelivin2713
11 months ago
Reply to  Mark Tucker

Ha ha PRICELESS!

Racer Esq.
Racer Esq.
11 months ago

“We Interviewed Them And It Got Insanely Awkward”
Even the interview is on brand. Everyone got annoyed with Ms. Biljana Electronica getting switched around, but that is what ’90s Eurodance groups did with singers.

B3n
B3n
11 months ago

That’s a waste of a good Tacoma. This is so terrible that it makes Vinfast amazing in comparison.
I mean this is really almost African homemade helicopter-level bad.

Tarragon
Tarragon
11 months ago

I think the strangest part is when Ed – that’s the only way we know him, as when we asked his last name he responded with “I don’t want to tell you” [Ed note: We think he’s likely Edmund Shen, see the update below]

I was amused that the “Ed note” really was a note about Ed

DialMforMiata
DialMforMiata
11 months ago

I love that Aitexk calls it “Configurable”. It is, in the sense that when you pull the body panels off you have a Tacoma underneath…

Double Wide Harvey Park
Double Wide Harvey Park
11 months ago
Reply to  DialMforMiata

There’s a scene in The Jackal with Bruce Willis IIRC where he drives a van into a parking garage, sprays it with some kind of liquid, and the paint dissolves, revealing a different color that allows him to elude the po-po chasing him. This is the next level of that.

I wonder if a 1980 Hilux appears when you shed the Tacoma body panels.

Freelivin2713
Freelivin2713
11 months ago

Ha ha yeah, that was next level and if an 80′ Hilux appeared, even better!
(Also, that was a decent movie)

SurvivedAPintoCrash
SurvivedAPintoCrash
11 months ago

A turducken truck!

Mortalcombatant
Mortalcombatant
11 months ago

My dudes, I’m afraid that video went straight to Chinese intelligence to put you on watchlist and put the Autopian on blacklist in Chinese internet. I think you won’t be welcome in China anytime soon.

Ranwhenparked
Ranwhenparked
11 months ago

Damn, minus 5,000 social credits all around, I guess

10001010
10001010
11 months ago

Well, I guess we’re free to start posting Winnie the Pooh pics now.

Hgrunt
Hgrunt
11 months ago
Reply to  10001010

I’ll bring the bing chilling!

El Barto
El Barto
11 months ago
Reply to  10001010

A Chinese guy I work with, who has been in NZ 20+ years (but weirdly believes Chinese state propaganda that Covid came from the USA), stated that Winnie the Pooh pics are fine to be posted in China and showed me all the Pooh bears you can buy on Chinese-only online shopping sites. What he didn’t say is you can’t call Dictator Xi Winnie the Pooh or make that association.

Cheap Bastard
Cheap Bastard
11 months ago

Nothing a few glowing Changli reviews can’t fix.

Andy Individual
Andy Individual
11 months ago

Falun Gong.

There, now the site is blocked in China. You’re welcome.

SNL-LOL Jr
SNL-LOL Jr
11 months ago

Falun Gong vs. CCP
Exhibit A that sometimes, you could have assholes vs. assholes.

B B
B B
11 months ago

I’m fairly certain their drive unit is just a Tesla Large Drive Unit out of a model s…

Parsko
Parsko
11 months ago

I’m gonna say it again that I actually like this design over the Cybertruck, given the option of the two. Flat pieces of sheet metal don’t look good, and are not growing on me as time goes by. Texture and contrast are important.

MaximillianMeen
MaximillianMeen
11 months ago
Reply to  Parsko

I would agree that the renderings look better than the CT, but that is a subterranean bar to hurdle.

SlowCarFast
SlowCarFast
11 months ago
Reply to  Parsko

I agree! They should have gone the extra 100 meters and 3D printed some pieces, or had a body shop bend some custom pieces for them. It might not be any more useful than a Cybertruck, but it is the better looking vehicle.

Millermatic
Millermatic
11 months ago
Reply to  SlowCarFast

Or the extra 100 millimeters and taken the Tacoma door handles off. It looks like that would solve most of the “I can fit my hand in the panel gap” problem.

SlowCarFast
SlowCarFast
11 months ago
Reply to  Millermatic

Aww! Cmon! You think a Tech Bro owns a screwdriver???

DialMforMiata
DialMforMiata
11 months ago
Reply to  Parsko

If there’s one thing this monstrosity has in abundance, it’s texture.

Ranwhenparked
Ranwhenparked
11 months ago
Reply to  Parsko

Yeah, the design of it is more attractive, to be sure, but the execution?

Honestly, since it’s only a prototype and doesn’t even have road legal exterior lighting, they would have been better oft dumping the Tacoma body shell entirely and molding a fiberglass one to bolt to the chassis, ’70s kit car-style, but making a full size plug model for that, and producing a mold from that might actually have been beyond their capabilities

Parsko
Parsko
11 months ago
Reply to  Ranwhenparked

Yeah, the LED strips were grade A chefkiss. I am looking forward to watching the video when I get home. The hidden door handle is peek vapor. So much could have been done. I’m just glad this thing is getting more press than the CT, cause it really should, and that is sad.

Vetatur Fumare
Vetatur Fumare
11 months ago
Reply to  Parsko

They should sell the renders to Musk and use the money to refund the thirty or-so suckers who may have plonked down a deposit.

Andy Individual
Andy Individual
11 months ago
Reply to  Parsko

Oh, It’s got texture alright. Even patina.

...getstoneyII
...getstoneyII
11 months ago

Seems to me that the bodywork build quality is a result of forgetting to use dryer sheets when they were finishing up this load of money laundry.

Parsko
Parsko
11 months ago
Reply to  ...getstoneyII

LOL!!!

Double Wide Harvey Park
Double Wide Harvey Park
11 months ago
Reply to  ...getstoneyII

COTD

James Kohler
James Kohler
11 months ago

I almost one someone to actually put an order on one of these things just so we can see the entertaining and baffling rabbit hole that follows. Maybe it wouldn’t be as exciting as I think, but this is a fascinating move/grift from AITEKX.

Beer-light Guidance
Beer-light Guidance
11 months ago

Nothing like the Cybertruck. They have the Golden Arches this has the Golden Arcs. They have the Big Mac, AITEKX has the Big Mick. Also not a sesame seed in sight on this truck.

Parsko
Parsko
11 months ago

You win today! Now I’m hungry!

Mark Tucker
Mark Tucker
11 months ago

Dangit, you beat me to it.

CatMan
CatMan
11 months ago

Are you sure this isn’t just some sort of a “Performance Art” type exhibition, this is Los Angeles after all. I was really expecting Borat to come out at some point in the video

MaximillianMeen
MaximillianMeen
11 months ago
Reply to  CatMan

Very nice! I like!

S13 Sedan
S13 Sedan
11 months ago
Reply to  CatMan

This is my Robotruck. It is number four truck in all of Kazakhstan

Ward William
Ward William
11 months ago
Reply to  S13 Sedan

Truck gets me many girls with big American hooters.

Col Lingus
Col Lingus
11 months ago
Reply to  Ward William

+ 1 for big hooters reference.

Taylor Marshall-Green
Taylor Marshall-Green
11 months ago
Reply to  CatMan

Maybe its Elon’s side project to inflate the optics on his Tesla truck.

Geoffrey Reuther
Geoffrey Reuther
11 months ago

Now there’s a conspiracy theory I can get behind.

Beached Wail
Beached Wail
11 months ago

The address on their trademark filing is a PO box in Fremont, California. We all know someone else who has an electric vehicle factory in Fremont.

Some ancient alien electric vehicle theorists believe that workers could have a side project in a tent in the parking lot. Wouldn’t be the first time that’s happened there.

Mr. Fusion
Mr. Fusion
11 months ago

Next press release: “Cybertruck universally lauded as ‘World Class’.”

*In comparison to Robotruck

A. Barth
A. Barth
11 months ago

It would have been better for them to bring just a driveable rolling chassis to the show: put one seat in it for functionality and let people see the normally-hidden construction and drivetrain. That would have obviated all of the jankeriffic build quality issues along with the clone-vs-not-clone debate, and the conversation about the Aitekx would be very different.

Regarding their website: plurals and verbs are handled rather differently in Mandarin than they are in English, and they both tend to trip up native Mandarin speakers who are learning English.

Also PR guy needs to be better at his job. Telling two journalists who are looking at the thing that is in public that they’ve “seen enough” is ridiculous. Oh no, don’t let that get out on to the Internet!

Duke of Kent
Duke of Kent
11 months ago
Reply to  A. Barth

While I agree that bringing a naked chassis would be a better way to show off the parts of this prototype that are actually impressive, it probably wouldn’t catch the eye of the average auto show attendee. In this case, that’s probably a good thing because what does catch the eye here is overwhelmingly negative. They say there’s no such thing as bad publicity, but in this case I disagree. Nothing about this makes me want to plunk down a deposit or to invest in this company.

And, yeah, English is hard, but that’s why you don’t hire someone for whom English is a second language to write your press copy. It’ll make your website look like my email spam folder, and that’s not a good look when you’re asking for someone’s hard-earned cash. That quantity of errors would earn a middle-school student a D- with a disappointed “See me after class” message at the top of the paper; it’s completely unacceptable coming from a real company (especially a US-based one where translations shouldn’t be an issue).

Now that I think about it, the abysmal writing is probably the most disappointing bit of this whole thing. Cars are hard to build, prototypes are often shoddily put together, and breaking into a new industry is challenging — but there’s no excuse to have so many mistakes in the writing that is meant to represent the company.

Ranwhenparked
Ranwhenparked
11 months ago
Reply to  Duke of Kent

Yeah, they’re (ostensibly) a US-based company, and presumably have more than one native English speaker working for them, would not have been a big deal to just ask one guy in the office to give the text a quick perusal before going live

Luxobarge
Luxobarge
11 months ago
Reply to  Ranwhenparked

Even hiring an actual editor to proofread their website would have cost, at most, $150.

(Source: I proofread journal articles as a side hustle.)

Vetatur Fumare
Vetatur Fumare
11 months ago
Reply to  Ranwhenparked

I have three native-English-speaking guys with bachelor’s degrees (Engineering, Architecture) who all write worse than this. None can write even a single sentence that doesn’t contain several errors; I am not even talking about conveying meaning.

Duke of Kent
Duke of Kent
11 months ago
Reply to  Vetatur Fumare

Hopefully it’s not too late for them to get their money back on those degrees.

Doctor Nine
Doctor Nine
11 months ago
Reply to  Vetatur Fumare

Yeah. Can confirm. Seems to occur in certain strains of baccalaureates.
My current strategy is to sterilize the Petri dish and reinnoculate.

Hgrunt
Hgrunt
11 months ago
Reply to  A. Barth

I agree–I feel they would’ve done better with a clay model ‘roller’ or non functional clay model. At the very least, throw a cloth over the vehicle, turn those LEDs on full brightness and give it an air of mystery or something

As a native mandarin speaker, +1 on plurals and verbs. Unlike English, Mandarin has no conjugation, no definite article (aka “The”), no gendered pronouns (he/she is the same word in spoken Mandarin) and pluralizing a noun done by specifying a quantity and category unless it’s a pronoun. For whatever reason, they say APP as three english letters rather than a single word ‘App’ like we do, hence the capitalization on the website.

They should hire me for like $100 to clean up their marketing materials or something

A. Barth
A. Barth
11 months ago
Reply to  Hgrunt

As a non-native Mandarin speaker, thank you. 🙂

Hgrunt
Hgrunt
11 months ago
Reply to  A. Barth

You’re welcome!

Total sidetrack–Mandarin also has no universal words for Yes or No. I’ve never looked up the actual rules, but off the top of my head, an affirmative (“yes”) is done by responding with the verb, and negative response (“No”) is done by inserting one of the two ‘negation’ words, depending on if you’re negating a noun or verb

It would look something like this:

Q: Is this your truck?
Affirmative response: “Is” (Yes)
Negative response: “Not is” (No)

That’s also where the “Do Not Want” meme comes from–Chinese subtitles were translated word for word into English in a bootleg copy of Revenge of the Sith and “Noooooooo!” got turned into “Do not want”

A. Barth
A. Barth
11 months ago
Reply to  Hgrunt

Sorry, I should have been more clear: I speak Mandarin 马 马 虎 虎 的 but I am not a native speaker. 🙂

Re the subtitle – 不要!!! 😀

Torque
Torque
11 months ago
Reply to  Hgrunt

There is so much “Is” with “Do Not Want” from revenge of the sith 🙂

Hgrunt
Hgrunt
11 months ago
Reply to  Torque

A group of voice actors and a production company voice acted and redubbed the entire movie with the Engrish dialogue… you can find it on youtube under “Star War The Third Gathers: Backstroke of the West”

They did a really good job preserving the sfx, too

Hgrunt
Hgrunt
11 months ago
Reply to  A. Barth

You’re welcome!

Total sidetrack–Mandarin lacks a universal word for Yes and No. I’ve never looked up the formal explanation, but off the top of my head affirmatives (“yes”) are done by responding with the verb, and negative responses (“No”) are done by inserting one of the two ‘negation’ words before the verb or noun

It would look something like this:

Q: Is this your truck?
Affirmative response: “Is” (Yes)
Negative response: “Not is” (No)

That’s also where the “Do Not Want” meme comes from–Chinese subtitles were translated word for word into English in a bootleg copy of Revenge of the Sith and “Noooooooo!” got turned into “Do not want”

SNL-LOL Jr
SNL-LOL Jr
11 months ago
Reply to  Hgrunt

On the flipside, I read somewhere on BBC News about math for Chinese speakers. Because numerical strings can be pronounced with far fewer consonants in Chinese than in Western languages, Chinese students can process math substantially quicker than their Western counterparts.

So you gain some, you lose some.

Hgrunt
Hgrunt
11 months ago
Reply to  SNL-LOL Jr

I’d be curious to see if the research behind the BBC article accounts for how math is taught and what their sample groups looked like.

I can count faster and more accurately in Chinese vs English and I was taught multiplication by memorizing sequences of numbers in Chinese, like “3-4-12, 3-5-15” so doing multiplication for me is like recalling letters of the alphabet

I also learned both the US and Asian methods of doing algebra and polynomial math and while The US methods were easier to understand and learn, the Asian methods was faster to do

pliney the welder
pliney the welder
11 months ago
Reply to  Hgrunt

the incredibly diversity of random / specific knowledge in the comments is why i scroll the ENTIRE thread almost every article.

Mr. Fusion
Mr. Fusion
11 months ago
Reply to  A. Barth

I feel like they could have just called this a “mockup” rather than a “prototype” and saved themselves some grief. And also, uhh, maybe exhibited it somewhere other than the LA Auto Show.

Jmfecon
Jmfecon
11 months ago

Well, everybody likes to complain about Tesla quality, service, etc.

These guys beat them on almost every aspect. The bad ones at least.

Subarado
Subarado
11 months ago
Reply to  Jmfecon

Maybe this is a Tesla plant to make Elon’s junk look good in comparison?

Citrus
Citrus
11 months ago
Reply to  Subarado

From what I understand, if you pretend Elon’s junk looks good you might get a horse.

Col Lingus
Col Lingus
11 months ago
Reply to  Citrus

The Mothers of his kids would like to have a “word” with you about that.

Citrus
Citrus
11 months ago
Reply to  Col Lingus

I’d take a horse over children, they got a raw deal.

Drew
Drew
11 months ago

Their expectation of positive press really reinforces the theory that they bought the spot at the auto show in a bid for preorder money on a product they don’t plan to build.
“I know the quality is really bad, but we’re gonna get press coverage and they have to be positive about people at the show. We’ll get a bunch of preorders and disappear.”

MaximillianMeen
MaximillianMeen
11 months ago
Reply to  Drew
Drew
Drew
11 months ago

That explains the reticence regarding Ed’s last name.

Ranwhenparked
Ranwhenparked
11 months ago

She was at least an effective salesperson, a con artist, but a successful con artist

Derek van Veen
Derek van Veen
11 months ago

That’s a deep cut. Nicely played.

Beer-light Guidance
Beer-light Guidance
11 months ago

If I made this in my driveway, I’d be proud as hell! 

Changli Digitruck! Changli Digitruck! Changli Digitruck!

Do it Torch! C’mon make it happen!

Carbon Fiber Sasquatch
Carbon Fiber Sasquatch
11 months ago

I feel like Tommy Wiseau is behind this

Sid Bridge
Sid Bridge
11 months ago

As a career PR guy this made me cringe in every way possible. I can’t tell you the number of people I’ve talked to that had some grand idea or product that was going to revolutionize the world… while they were at best blowing smoke up everyone’s ass or at worst, using it as a platform to grab investor commitments.

Props to Jason and Torch for reporting on this – you guys were very polite, and took a safe approach but still opted to do your part to spread the word.

Double Wide Harvey Park
Double Wide Harvey Park
11 months ago
Reply to  Sid Bridge

> Jason and Torch

The dynamic solo

notoriousDUG
notoriousDUG
11 months ago

Styling wise it may be an improvement in the cybertruck…

ShinyMetalAsp
ShinyMetalAsp
11 months ago
Reply to  notoriousDUG

Is that a typo or a meta-commentary on the Robotruck website attention to detail?

Drew
Drew
11 months ago

tried to convince us that the media should be writing only positive things about the companies at the car show.

It’s literally your job to ensure they can get lots of scam money preorders for their garbage soon-to-be-great product. Didn’t you know that?

Then again, commenters on most automotive sites assure me that companies pay for any positive reviews, so it’s on them for not offering a bribe monetary compensation for your great promotional work.

Taco Shackleford
Taco Shackleford
11 months ago
Reply to  Drew

It’s almost like they forgot they were dealing with the media, and not propagandists.

Jack Beckman
Jack Beckman
11 months ago

To be fair, it is hard to tell the difference these days.

Drew
Drew
11 months ago

But many people are saying that all members of the media are propagandists.

And it’s impossible to know who to believe: sure, it’s bad according to every member of the media who reported on and photographed this thing, but a guy who won’t give his last name said they should say nice things about it.

David Frisby
David Frisby
11 months ago

The renderings make the Cybertruck look old fashioned and too simple, but the build quality of this thing? Even Stevie Wonder is rolling his eyes…

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