Home » They’re Not Always Bad Luck: 2017 Jaguar XE vs 1978 Mercury Cougar

They’re Not Always Bad Luck: 2017 Jaguar XE vs 1978 Mercury Cougar

Sbsd 9 13 2024
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Good morning, Autopians! It’s Friday, Friday the 13th to be precise, so in that spirit we’re looking at – you guessed it – black cats. Which one of these would you avoid, if it crossed your path? That’s what we’re here to find out.

Yesterday we went back to basics, with a couple of just plain ol’ used cars. I always read the comments before I check the poll results, just to see if I can read the room and guess what the results will be. Honestly, I thought this would be a closer match; there were a lot of Saturn fans (or apologists?) in the comments. But no; the Subaru ran away with it.

Vidframe Min Top
Vidframe Min Bottom

For my money, real or imaginary, it’s the Saturn Vue all the way. But that’s just because I don’t like Subaru, and have no desire to own one. I’d make an exception for an XT or a Brat, but not some run-of-the-mill wagon.

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All right, I admit it: there’s no common thread between today’s cars except the fact that they’re both painted black, and both named after cats. And Ford, I suppose. What is this, rocket surgery? Let’s just look at the cars.

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2017 Jaguar XE 25T – $10,500

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Engine/drivetrain: Turbocharged 2.0 liter dual overhead cam inline 4, eight-speed automatic, RWD

Location: Valencia, CA

Odometer reading: 98,000 miles

Operational status: Runs and drives great

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I can’t imagine, if you asked a group of British car enthusiasts, that any of them would say the whole British Leyland thing was a good idea. Not only did the individual marques lose a lot of their identity being all mashed together under one corporate overlord, not only did quality suffer across the board, but after the whole thing came crashing down, the former British Leyland members that survived were sold off piecemeal, and suffered further at the hands of their new owners. Jaguar survived, but didn’t exactly thrive, under Ford’s stewardship, and still hasn’t quite gotten its mojo back under its new owner Tata. I was only peripherally aware of this car’s existence before I found it for sale.

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It’s a good-looking sedan, rear-wheel-drive as a Jaguar should be, with none of that transverse Ford V6 nonsense of the X-Type that preceded it. It is a Ford engine, however, a 2.0 liter EcoBoost four, backed by a ZF eight-speed automatic. It sounds like a pretty robust drivetrain, but you have to go all the way back to 1949 to find the last Jaguar with only four cylinders; it feels like this should have an inline six. It runs and drives well, and is just shy of 100,000 miles.

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This is not your Uncle Albert’s Jaguar on the inside, that’s for sure. Where once there was wood, chrome, and Connolly leather, now we find a generic cockpit full of plastic, paddle shifters, and, William Lyons protect us, a touchscreen. Worse than that, it has one of those awful rotary gear selectors. You can take Jaguar out of Ford, but apparently you can’t take all of the Ford out of Jaguar. At least it’s in good condition inside.

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Depreciation is always hardest on luxury cars, and this is no exception. This car originally cost $37,500, which means it has lost seventy-two percent of its value in seven years. By contrast, the humble Toyota Camry of the same year seems to have lost around 30 percent. This car is actually a few grand cheaper than a couple of Camrys I found with more miles on them. Does that make it a bargain, though?

1978 Mercury Cougar – $8,995

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Engine/drivetrain: 351 cubic inch overhead valve V8, three-speed automatic, RWD

Location: Eugene, OR

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Odometer reading: 70,000 miles

Operational status: Runs and drives great

The Mercury Cougar didn’t quite have nine lives, but it had quite a few. This is from its “big-ass personal luxury coupe” period, in the late 1970s, with huge overhangs, gaudy trim, and a lazy cast-iron V8 with pathetic horsepower figures but gobs of torque. It was the sister model to Ford’s Thunderbird during this time, in two-door form anyway; four-door and wagon Cougars were also available, based on the Ford LTD II.

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The seller doesn’t indicate which big lazy V8 is under this car’s aircraft-carrier-deck-sized hood, and the VIN decoder I found online was only mildly helpful. The engine code used by this car – H – indicates a 351 cubic inch engine, but Ford offered two engines with that displacement. Whichever one it is, it runs well, but that vacuum (or PCV?) line hanging off in space over the left-hand valve cover doesn’t inspire much confidence.

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Speaking of missing information, this ad talks about the fabulous “retro” interior in this car, and then doesn’t show us any photos. With only 70,000 miles on it, it should be in good shape, but the fact that there’s no photo of it is worrisome. Are they hiding something, or just lazy?

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It also appears to be suffering from “freshly-washed syndrome,” a sneaky, underhanded way of making a car look shinier than it is. I don’t think the car is in bad shape, so why the wet look? It is for sale from one of those mildly sketchy-looking dealerships. Maybe they photograph all their cars wet.

Once again, we have two cars that nobody in their right mind would cross-shop. But that’s the danger when I do these theme days; I needed two black cars named after cats, and these were the two that caught my eye. Hopefully one of them catches your eye, as well.

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(Image credits: Craigslist sellers)

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Andreas8088
Andreas8088
3 months ago

That’s way too much money for the Cougar, but I’ll pay the extra tax to avoid the Jag.

Steven Roberts
Steven Roberts
3 months ago

The dealer that is selling the Cougar has a 2005 Chrysler 300 for less than 4K. I’d buy that.

Jason Roth
Jason Roth
3 months ago

That’s just too much money for that Cougar. Like, it’s a more interesting thing to own and be seen in, but I don’t think driving it would be better than driving the Jag, and for an extra $1500, I’ll take the thing that gets more than a dozen miles to the gallon.

Max Headbolts
Max Headbolts
3 months ago

I just voted for the cheapest option…..

Canopysaurus
Canopysaurus
3 months ago
Reply to  Max Headbolts

Good strategy, that’s how I pick my dates.

Mike Smith
Mike Smith
3 months ago

That disconnected hose on the Cougar’s engine is just the PCV breather. It should be connected to a little coalescing filter that lives in the air filter housing. The fact that it is disconnected isn’t going to hurt anything, other than maybe getting a little bit of oil mist on the valve cover. Also easily fixed. It won’t have any impact on how the car runs in any way.
I bought my 78 Cougar with similar mileage in 1999 for just under $1100. Inflation adjusted that would be right around $2100 today. Sure, their rarity (for whatever that is worth) has gone up meanwhile, and maybe their collectability? But $9000 seems a bit rich to me.
A 10,000 mile pristine example went on BaT for $9k, but a closer comp with 67k miles on the clock (but that beauty was in better shape) was bid to $4900 but not sold. So I feel a bit justified in my gut feel on the value.
For $4000, sure. For $9k? Nah.

Aaron Nichols
Aaron Nichols
3 months ago

I was leaning towards the Cougar until I realized it was only $1500 LESS THAN THE JAG!!!! Not at that money.

MY LEG!
MY LEG!
3 months ago

Peak 70s boulevard yacht vs I4 mid 2010s gamer PC themed Jag. Idiots in flatbrims will flock to you in the Jag. Retired MBAs will flock to you in the Merc.

Going for Jaaag. It’s so stupid! And with a $8500 ask for the Cougar, might as well be a confirmed idiot for $1500 more…

Last edited 3 months ago by MY LEG!
Canopysaurus
Canopysaurus
3 months ago

We’re so sorry, uncle Albert
We’re so sorry that your Jaguar is so tame
We’re so sorry, uncle Albert
But it’s only got four cylinders
And I don’t know who you blame

Jags like this get slaughtered, slaughtered
Jags like this should die
Think twice, you really oughter
Think twice, before you buy

A. Barth
A. Barth
3 months ago

Jaaag, please!

The red flappy paddles, the red ring on the steering wheel, and the Growler on the start button are not stock. Remove that junk stuff and you’ll have a nicer interior.

My F-Pace has black wheels and a rotary shifter, so I am happy with those aspects.

The other choice today would be an enormous Mercury, and I do not want that.

Michael Fortenbery
Michael Fortenbery
3 months ago

Can you believe Jag also puts the 2.0T in the F-type!

Matthew Lange
Matthew Lange
3 months ago

The F Type got JLR’s own Ingenium unit not the eco boost of the early XE’s.

It wasn’t a smart plan to sell the 4 cylinder F Type in the US but with tax and emission laws, plus fuel prices as they are in the UK and EU it was a no brainer to offer it there.

The Stig's Misanthropic Cousin
The Stig's Misanthropic Cousin
3 months ago

I’ll take the Jag. I don’t necessarily want to own a Jaguar, but this is a nice looking car inside and out for not a lot of money (at least up front; this strikes me as a purchase I might live to regret).

This might be a controversial opinion, but I love black wheels on a black car. This car is no exception. If anything, I would make it even more monochromatic (remove the Jaguar script/badge/XE lettering from the trunk, remove/paint the red parts of the badges on the grill and wheels, and paint/remove the stupid red flappy paddles and the random red circle on the steering wheel). I like how this car looks as-is, but I would like it more with those modifications.

Griznant
Griznant
3 months ago

Wouldn’t buy either, but if I HAVE to then the Jaaaag gets the nod. That is ONLY because that Cougar is a monstrosity and probably a barn-find flipper special that needs another $6k to replace all the worn out/crispy stuff under the skin. Pass.

Farty McSprinkles
Farty McSprinkles
3 months ago

I have no idea what those Jag’s go for, but that price for the old Ford is ridiculous. Would not go for either with real dollars, but internet money is fun!

Angry Bob
Angry Bob
3 months ago

Voted for the Ford in protest of black wheels.

Justin Thiel
Justin Thiel
3 months ago

I have a 2016 XF-S, and I just love it. Its plenty fast with a supercharged 380hp, its got AWD, and a super comfy and modern interior. The XE, while a bit smaller shares much of the same interior and much of the same shape outside.
My XF has 70k on the the clock and hasnt had any major issues, just some… jag stuff.
I have a sensor that is convinced my brakes are low, – they arent
i have a sensor that is convinced the coolant is low – it isnt
Another light telling me i need an oil change – recently done

SAABstory
SAABstory
3 months ago

My parents briefly owned that year of Cougar. Teenage me drove it way too fast for its handling capabilities. Even nostalgia can’t get me to give up that amount of imaginary internet money tho.

if I have to pick I’d buy the Jag but I’m flipping it immediately for a pre-93 Saab 900.

Alexk98
Alexk98
3 months ago

That Jag doesn’t inspire confidence with those awful shift paddle extensions, but I don’t believe we live in a world where any ’78 Cougar is worth nine thousand dollars. Jag inherits a win due to that Cougar being at least 50% overpriced.

Ramaswamy Narayanaswamy
Ramaswamy Narayanaswamy
3 months ago

Cougar. Jaguar has TOO many electronics.

StillNotATony
StillNotATony
3 months ago

I’ll take the Jaaaaag. I honestly don’t think that era of Cougar/Thunderbird will become collectible/valuable in my lifetime. I’d rather look like a baller today than be on my deathbed telling my kids not to sell the Cougar because it’s gonna pay for their kids college.

Cheap Bastard
Cheap Bastard
3 months ago
Reply to  StillNotATony

It will! You can get at LEAST a semester of community college out of that.

Baja_Engineer
Baja_Engineer
3 months ago
Reply to  StillNotATony

What you meant was the 80-82 Fox body based ThunderCougars.

Those will never be collectable, buyers didn’t want them new, much less in the used market

StillNotATony
StillNotATony
3 months ago
Reply to  Baja_Engineer

Yeah, those won’t be collectible either. IIRC, when they came out, someone high up at Ford said they were the only car that was ugly from every angle.

Tbird
Tbird
3 months ago

This looks like a 351M (Cleveland), not the 351W based on what I can see of the valve cover. Cougar all day every day.

Tbird
Tbird
3 months ago
Reply to  Tbird

Memories of my ’78 LTDII coupe from high school, it had a 351W.

Stacheface
Stacheface
3 months ago
Reply to  Tbird

My first car was a 78 T-Bird with a 351W. Also had a second one I put a mildly built 460 into, that was a fun car!

Tbird
Tbird
3 months ago
Reply to  Stacheface

Sigh, these were $500 cars back then.

MAX FRESH OFF
MAX FRESH OFF
3 months ago
Reply to  Tbird

The family vacation van/sailboat hauler when I was growing up was a 1978 E150 conversion with a 351W and a 3-on-the tree. That thing was solid as a rock.

Last edited 3 months ago by MAX FRESH OFF
Saul Goodman
Saul Goodman
3 months ago

The dealer selling the cougar has multiple images of the family truckster. Probably as sketchy (an AI generated description and a name like Lou Glutz doesn’t inspire confidence) as the dealership that sold Clark the truckster but I’ll take the cougar anyways since I’m a sucker for 70s malaise era cars.

Last edited 3 months ago by Saul Goodman
DialMforMiata
DialMforMiata
3 months ago
Reply to  Saul Goodman

Two options present themselves here:

1- His name is actually Lou Glutz, in which case he was forced into becoming a shady used car dealer at birth
2- His name is actually Dave Smith or something and he changed it to Lou Glutz to give himself buy-here-pay-here street cred

Either way I’d expect that this disco kitty is a bit of a hustle.

David Smith
David Smith
3 months ago
Reply to  DialMforMiata

I never planned to be a used car salesman.

JDE
JDE
3 months ago

the 351M if that is the one in the old girl has good rod ratio’s for RPM, but it is such an unloved motor that few things if any are available to make it a solid performer. Still I think it is better than the Ferd Ecoboost 4 with the free floating piston jackets. Question is can you put one of the improved ecoboost blocks into the JAAAGGGG?

Nicholas Nolan
Nicholas Nolan
3 months ago

I’ve always liked the XE, and the not at all awful rotary shifter. You just have to get used to it. Also, the detents in these are deeper than the ones found in Fords or something. They don’t seem to go spinning farther than you want them too like the one in the Maverick.

Michael Beranek
Michael Beranek
3 months ago

I’ll take the Thundercougarfalconbird. It will still be running long after the Jag pukes something too expensive to fix.

Douglas Hord
Douglas Hord
3 months ago

Those 351 V8 motors were either built in Cleveland (the ones you want) or Windsor (the ones everyone tried to avoid back in the day). A high school friend had a triple white 1975 Cougar until she totaled it, and her dad replaced it with a 1977 Cougar. The ‘77 was weak tea as compared to her ‘75.

JDE
JDE
3 months ago
Reply to  Douglas Hord

wrong. in 74 the Cleveland was discontinued. the 335 replacement was a destroked tall deck 400. As noted above the rod ratio was a lot better at 1.88 than the cleveland at 1.65. but the rest of it was tall deck 335 stuff only.

Douglas Hord
Douglas Hord
2 months ago
Reply to  JDE

Thanks for correcting my misinformation; I developed my statement from experiences and conversations I had back in the mid 1970s. I didn’t do any technical or historical research.

JDE
JDE
2 months ago
Reply to  Douglas Hord

My first car was a 71 Mach 1 mustang. It was hard to understand back then too. But for all the disinformation on the net now, it is still much easier to figure out it seems like.

I know the Aussie’s kept the cleveland around longer if my bench racing details are correct. They were the heads to get when you did not want to go full 4V caverns, but did not want choked off 2V heads with a double pump carb.

Douglas Hord
Douglas Hord
2 months ago
Reply to  JDE

I briefly flirted with buying a 1971 Mustang Mach 1 (used) back around 1977. Glad I didn’t!

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