Tadge Juechter might not be a name that you know well but no doubt most of the world knows about his passion, the Chevrolet Corvette. Juechter has clocked time at Chevrolet for almost half of a century and for the last three decades, he’s played a large role in developing the Corvette as we know it.
He served as the executive chief engineer over the C7 and C8 generation, and the 1,064-horsepower ZR1 is his swan song as he heads for retirement on July 31. In a nod to his contributions, the automaker is honoring him with a dime-sized easter egg on every ZR1 it sells.
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Take a peek down in the corner of the ZR1’s windshield and you’ll see the usual things like dotted graphics, the GM logo, certifications, and even a QR code. Tucked in just to the left of those elements is a small image of Juechter himself. He’s clearly left his mark on the Corvette and now GM has ensured that’s not just a figurative term.
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“Tadge made our vehicles and our company better every day that he came to work, for nearly five decades, with his career culminating in the fastest, most powerful Corvette of them all,” said GM President Mark Reuss. “ZR1, and all Corvettes that follow, will wear this symbol commemorating his immense contributions and celebrating his legacy forever.”
Let’s Talk About That Legacy
Juechter started working for GM back in 1977 in Lordstown, Ohio (long before the EV company that took the same name) at its Assembly Division. For the next 26 years, he bounced around to different programs and positions throughout the brand. His true calling came in 1993 though when he joined the Corvette team.
Six years later in 1999, he became the assistant chief engineer of the Corvette beneath Dale Hill, the man who led engineering for the C5 and C6 Corvettes.
No doubt, Juechter also deserves unfathomed praise for something transitioning the Corvette from a wild supercar-smoking FR-layout to the mid-engine monster we all know now. Again, he led the engineering team as it transitioned from the seventh-generation car to the eighth. That single change might be one of the boldest in recent automotive history.
Don’t take it from us either. NASCAR team owner Rick Hendrick said it himself. “I’ve known all the executive chief engineers and they all have tremendous talent,” Hendrick told the Detroit Free Press. “I am not going to say one is better than the other, but the leap from the C7 to the C8 (mid-engine) was huge, and he’s the one responsible for that.”
In a statement, Juechter said, “It’s been the honor of a lifetime to work at this company, leading the men and women who have brought to life one of the most iconic and recognizable vehicles in recent American history. Their tenacity and ability to push what is possible with every variant and generation of Corvette was inspiring to see. I know the future of the nameplate is in the right hands.”
Juechter is handing over the steering wheel to Tony Roma, the man behind the Cadillac Celestiq. No doubt, Roma has some gigantic shoes to fill.
Finally, it’s worth taking a moment to remember the man who Juechter is replacing. That’s right, if you didn’t know it before you know it now, the Corvette had a small nod to Zora Arkus-Duntov, the very first chief engineer of the Corvette.
That’s appropriate too since earlier this year former GM employee Rich Ceppos told Car and Driver that “Tadge was articulate and personable dealing with the media and the public, but inside GM he was all business, a whirlwind of quiet competence and astute leadership, grinding it out every day. The measure of a great chief engineer isn’t just a thorough understanding of physics or thermodynamics—or even a detailed knowledge of the desires of customers. It’s their ability to get their company to produce great cars. Tadge got the huge and often recalcitrant GM organization to do just that, which makes him the most important Corvette chief engineer since Zora Arkus-Duntov.”
There are rumors that a future version of the Corvette with the ZR1 engine and the electrified power of the E-Ray will get the name Zora. If it does, it’ll include the two bookends of the Corvette story when it comes to engineering. I hope we all get honored similarly for our own work someday.
So will this hurt resale if you end up with aftermarket replacement glass? Or cause more of these to be bubble cars to protect resale so they don’t damage the special glass for the buyers at Barret-Jackson 2060?
Is the Zora Easter egg still on the Corvettes? I’m plenty happy with having both honored but don’t take off Zora.
I believe that would be David (Dave) Hill.
The world’s Dales would love to claim a Corvette Chief Engineer as one of their own but it is simply not meant to be.
Having worked in the auto glass industry, OEMs started including these Easter eggs in the fretwork because, while they can’t stop other suppliers from making a piece of glass that fits the hole and meets DOT specs, they can trademark a little picture of a Jeep or the Chrysler wings baked into the corner. That helps make OEM glass different in a manner that is actually noticeable to the owner of the vehicle, pushing them towards the more expensive option that makes money for the manufacturer.
Ideally, this should be a practically free money for the OEM, but Mopar really flubbed it with the introduction of the KL. They first had the tiny graphic in the center, but this was deemed to be a distraction. They then moved it to the driver’s side. Same issue. Finally, it was moved to the passenger corner, where it resides today. This, combined with the ridiculous number of variants of those windshields caused massive supply chain snarls and drove plenty of broken window owners to buy 3rd party.
Honestly, I’m a little bit grateful in the other direction. A cheap OEM windshield on the Z4 had massively, distractingly distorted optics (nope, replaced) and an “OEM-fit” cheapass window an insurance company tried to use after a landscaping company shattered it literally did not fit. It couldn’t meet the roof and A-pillar seal all at the same time. I got them to replace it,too.
Tadd never stole a freight train. Good. Live long and prosper…..
Over styled, Overdone. Overwrought tortured origami. Wow. I hurt after looking at this car. It s fast , great, cheap OK. What ever.
Starting at the Vega Plant in 1977, that is jumping right into the thick of it.
Always remember, it’s people that make cars.
Pfft, more Tadge Engineering from GM 😉
Congratulations on a tremendous career, Mr. Juechter. May your retirement be as full of tire smoke as the 47 years before.
COTW(eekend)
It’s a Tadge Badge!