Home » Which Non-Automaker Would You Like To See Make A Car?

Which Non-Automaker Would You Like To See Make A Car?

Crystal Bic
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While carmakers keep trying to be “tech companies” or “micromobility providers,” the inverse is happening, with tech companies at least trying to add cars to their portfolio. Apple went on its own quixotic adventure and burned through billions of dollars trying to create a car before giving up. Sony, smartly, teamed up with Honda to create Afeela. Ineos, the chemical conglomerate, has built a vehicle.

In China, this is an even bigger deal, with tech companies like Xiaomi building successful cars. Even with how difficult it’s become to create new cars, a lot of people are trying it. It makes sense that tech companies might try given that the future is supposedly “software-defined vehicles.”

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Still, if I want a company making a car that isn’t already a carmaker I’m looking for a few criteria:

  • A company with great engineering.
  • A company with timeless design.
  • A company that won’t make something annoyingly complex.

I am, of course, thinking about BiC. Imagine a simple, elegant car called the BiC Crystal. It would be a straightforward, cheap design that would never let you down. And BiC already has a history with cars!

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It just makes sense to me.

Now that I’ve taken BiC, who would you like to see try to build a car?

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Commercial Cook
Commercial Cook
2 months ago

Casio or Seiko

Tagarito
Tagarito
2 months ago

Mcdonald’s already has decades of experience building four-wheelers in the form of the Happy Meal. They just need to Supersize them

Manwich Sandwich
Manwich Sandwich
2 months ago

I’d like to see Apple make a car… and I’d like them to do that by buying up what’s left of Fisker and the Fisker Ocean design and put it back on sale after upgrading the software.

Honorable mention: Canadian Tire… with the car made under the Motomaster brand.

Some Canadians joke that as their cars age and all the parts they replaced with parts they bought from Canadian Tire, their cars are now ‘Motomasters’.

Last edited 2 months ago by Manwich Sandwich
PaysOutAllNight
PaysOutAllNight
2 months ago

Fender Musical Instruments Corporation.

You can bet it’d be completely practical, ridiculously durable, yet have an irresistible style all of its own.

PaysOutAllNight
PaysOutAllNight
2 months ago

Braun. North America knows them for shavers, but they made a lot of other products. Or any similar large German corporation. I feel like we came close, but never really got a Bauhaus car.

Freelivin2713
Freelivin2713
2 months ago

Well, there’s already Lexus razor grilles

4SpeedToploader
4SpeedToploader
2 months ago

Shimano. They manufacture high end bicycle components with an emphasis on speed, efficiency, and reliability. I could see them making great cars.

anAutopian
anAutopian
2 months ago

Yamaha Sports Ride

Pisco Sour
Pisco Sour
2 months ago

Nintendo – they would do it their way, and the result would be a bit quirky, relatively inexpensive yet would work extremely well for what it is. Plus the screen interfaces would be awesome.

James Mason
James Mason
2 months ago

Boston Dynamics could probably make a neat car.

Scott
Scott
2 months ago
Reply to  James Mason

True, but it might sleep with your wife after strangling you in your sleep.

Urban Runabout
Urban Runabout
2 months ago

Fincantieri or Benetti

Both are Italian – Both build ships – One specializes in cruise ships, the other in motor yachts.

So they already know how to build things with propulsion systems – and, like the auto industry, modern passenger ships must comply with as many safety, comfort, style and regulatory compromises.

Given their experience, I could see them devising something wonderfully elegant, powerful and relatively economical to run – such as a modern Maserati Quattroporte III

MARK FISHER
MARK FISHER
2 months ago

Crayola….I want at least 64 real colors.

Scott
Scott
2 months ago
Reply to  MARK FISHER

You win the internet today Mark. 🙂

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