As the fancier arm of Ford, Lincoln has an important role. It’s charged with making sales in the luxury sector, and some might say it could be doing a better job. Right now, it’s struggling to shift Navigator product in particular, and that means one thing—deals are afoot.
CarEdge statistics tell us that Lincoln has sold 1,722 examples of the Navigator in the last 45 days, with 9,107 currently sitting on dealer lots. With sales moving slowly, there is a full 238 days of supply on hand. It’s not an emergency situation on a par with the beleaguered Dodge Hornet, but it’s enough to drive prices down to a significant degree. As a guide, cars people actually want—like the Honda CR-V or Toyota Camry—have less than 30 days of supply at the moment .
So how much can you expect to save? How does a healthy $16,000 off sound? Heck, if you don’t mind a little demo mileage, you can up that to almost $30,000. Let’s explore!
Our first stop is at Moses Lincoln in West Virginia. They’ve got a lovely new 2023 Lincoln Navigator Reserve with just 9 miles on the clock. It’s been on the lot for 328 days now—almost a year!—and they’re ready to move it on. At $86,997, it’s a full $16,298 below its original MSRP of $103,295. That’s a full 15% discount. For your money, you’re getting a four-wheel-drive luxury SUV with a twin-turbocharged V6 good for 440 horsepower.
Other dealers have similar offers, too. Anderson Ford Lincoln has a similar model in Nebraska, again with delivery mileage on the clock. It’s listed for $95,000, a full $13,670 under MSRP. Funnily enough, it was listed at over $6,000 under MSRP almost a year ago and it’s failed to shift since.
Meanwhile, Stevens Creek Lincoln in California has one for $10,000 off. If you gotta have a 2024 model, McLarty Daniel Ford in Arkansas will do you one for around $9,000 off. Varsity Lincoln will best that, cutting $15,000 off a Reserve model they’ve had in stock for 107 days now.
But what if you’re not picky, and you’re willing to give up the experience of peeling the delivery plastic off the infotainment screen? If you don’t mind a little demo mileage, there are huge savings to be found. The following vehicles are still listed as new, but have a few thousand miles on the clock.
Planet Lincoln Texas has a bunch of examples on hand, including this 2023 Lincoln Navigator Reserve for $17,000 under MSRP. It’s got 5,068 miles on the clock. At Bergstrom Ford Lincoln in Wisconsin, they’re selling a similar model for $18,157 below MSRP with 4,854 miles. But it gets better.
Lincoln of Bloomington in Minnesota has truly gotten some good use out of their 2023 Lincoln Navigator Black Label. Originally up for $115,955, it’s had $29,964 slashed off the price. You can snag this thing for $85,991, with the slight caveat that it’s got 8,200 miles on it. That, my friends, is what the kids call a humdinger.
You might remember that the Lincoln dates back to 2018, with a refresh for the 2022 model year that notably saw it lose 10 horsepower. One thing to keep in mind is that the Navigator is rumored to have an update coming for 2025. A new facelift would have one effect on current inventory—sending prices further downward.
It appears the Lincoln Navigator might be falling into the same trap that famously caught the Jeep Grand Wagoneer. The Navigator dropped years earlier, in 2018, but it’s story is becoming much the same. It too is a full-sized luxury SUV that is struggling to make sales amidst sour economic times. The Infiniti QX80 is the next grand ship expected to trip over this same hurdle.
All we know is this. Budgets are tight, interest rates aren’t very friendly, and consumer confidence is low. The idea of spending a wad of cash on a heavy luxury SUV isn’t as appealing as it might have been a few short years ago. A new refresh could buoy the ship, but it will do little to shift tired inventory already cluttering up dealer lots across the country. The lesson is this—if you want a plush SUV named after a former president, the time to buy is now.
Image credits: Lincoln of Bloomington via Cars.com, Moses Lincoln, Planet Lincoln, Lincoln, Cars.com via screenshot
These cost, after the discount, what I would have thought that they’d cost at full MSRP.
LA and NYC Uber Black drivers will be hitting the Midwest Lincoln dealers in 3, 2, 1….