If you’re a resident of California, I don’t need to tell you this, but the rent is too darn high. In fact, it seems like everything everywhere has gotten way too expensive. In 2006, GMC designers presented their idea for the ultimate RV that could also be an affordable house, something startup companies are still futzing around with today. This is the 2006 GMC Pad and it remains one of the weirdest RV concepts shown at an auto show.
Using RVs and other weird structures to solve the housing crisis seems to be a favorite idea of Californian startups right now. Earlier this year, I wrote about how the Pininfarina-designed AC Future Electric Transformer House is designed to be both the best camper and the solution to housing problems. These concepts sound okay on paper but not only do they often have that vaporware feel, there’s always a big catch. The Electric Transformer House is supposed to cost $200,000. If you can’t afford rent, you’re definitely not buying a $200,000 RV.
But I’d expect ambitious promises with huge caveats from startup companies; I would’t expect it from established automakers, so you could imagine my surprise when the Bishop told me GMC once got in on the idea of solving housing problems with RVs.
The 2006 Los Angeles Auto Show Design Challenge
So, let’s get the big question out of the way first. Why were GM’s designers tasking themselves with penning something that could solve housing problems in Los Angeles?
As Popular Mechanics writes, there are lots of design studios in Southern California, so every year, designers from major manufacturers take part in a themed Design Challenge for the Los Angeles Auto Show. 2006 marked the third year for the competition, and that year designers were tasked with making vehicles that reflected “An LA Adventure.” In other words, the designers had to make vehicles that were a nod to life in LA.
Designers from 10 manufacturers participated and created very different concepts. None of the vehicles were expected to go into production, but existed as inspiration for possible production vehicles in some maybe far-off future.
I’ll give you a few examples of what the competition did.
Audi’s designers made the Nero, a concept that tried to be a modern interpretation of a 1930s streamliner. It was supposed to represent the Los Angeles lifestyle with its “pure power, speed and style.”
Honda’s designers went in a more silly direction, choosing to represent different LA lifestyles.
The Running Bus was a transit bus powered by 10 people running. The Jacarzzi (above) was a sports car and a hot tub in one.
Hyundai and Kia had pretty cool ideas. The former’s designers penned a fuel cell drag racer called the Greenspeed Gator. The latter made the Sidewinder, a drift car powered by a compressed natural gas turbine.
Even Smart made an appearance at the 2006 LA Auto Show as it was actively trying to get into the U.S. market. Its designers made an awesome beach cruiser for lifeguards.
Of course, all of these are sketches and renders rather than real vehicles, but they showed the imaginations of the design teams of major automakers.
Then we get to General Motors. While most of the other designers made something fun or silly, GMC designers Steve Anderson, Senon B. Franco III, Jay Bernard, Phil Tanioka, Sidney Levy, Brian Horton, Alessandro Zezza, Christine Ebner, and Frank Saucedo rendered something to solve real problems.
A New GMC Motorhome
The brief behind the GMC Pad is affordable housing in Los Angeles:
The PAD, an urban loft with mobility, a concept for living in the ever changing cultural landscape of Southern California, or quite simply, an alternative for those priced out of Southern California’s escalating housing market. It’s a home ownership concept that enables cultural & geographic freedom for the modern city dweller. The PAD represents a reasoned solution to the problems of urban sprawl, development, congestion and it’s [sic] damaging effects on the region’s environment.
If those are not the saddest opening lines to a concept vehicle then I don’t know what is.
So, the idea of the GMC Pad is that instead of paying high rent or buying an absurdly expensive property, you’d just buy a GMC Pad, which would presumably be cheaper despite all of the features the designers said this rig would in theory have in the real world.
The Pad starts with that exterior, which looks like what a GM Futurliner could be like in the year 2053. You control the motorhome from the central bridge, and there are tiny rectangular windows at the ends of the coach. Much bigger windows with switchable tinting are found behind both of the vehicle’s bumpers. Entry and exit to the motorhome happens in the black, presumably glass section there in the middle.
Renders show the Pad to be a three axle, six-wheeled beast with two steering axles. Supposedly, a theoretical real GMC Pad would be powered by a diesel-electric hybrid system, which motivates the coach when you’re driving or powers the home inside when you’re parked. GMC’s designers said they could see a Pad having enough fuel and water stores for weeks if not months of boondocking. Photovoltaic cells would harness the sun’s energy while an electromagnetic suspension would make leveling easy.
The interior is a bit of a horror scene. GMC’s designers gave the RV a combination lounge and kitchen area, plus a sky deck and a personal spa on the other side. They don’t say how big a GMC Pad could be, but I could see it being about as large as an old GMC Motorhome or maybe the Futurliner. Either way, this is a space that, at best, is for no more than two people.
And my, those people are going to be living in what sounds like dystopia with every single wall being a massive display of some kind. The designers say the concept would have DirecTV, OnStar, XM, and Wi-Fi plus a teraflop of memory storage. All of that is so you can immerse yourself in literal walls of entertainment. GMC’s designers also saw you parking your Pad in the lot at your job, so you can live at work. Or, maybe you could score a work from home gig and work from your Pad.
Of course, this is also supposed to be an RV, so GMC envisioned you parking this along the PCH and other famous California spots. Finally, the GMC Pad was also meant to be flexible, so the designers saw a future where maybe GMC Pads could be used for disaster response, construction, media, or for emergency housing.
A Future That Sort Of Happened
Obviously, the GMC Pad never went past the concept stage, nor was it really meant to. However, as I said before, the designers intended the Pad to be something that maybe someone could build someday. Perhaps AC Future’s designers looked at a Pad sometime in the past.
So with that in mind, I’m still not entirely sure about its mission or the mission of the startups trying to make something like this real. If everyone lived in a futuristic motorhome, wouldn’t that just cause other headaches? I mean, imagine trying to park thousands of these things in LA; and those using a motorhome to commute to work aren’t going to help traffic. I also cannot imagine this being actually affordable unless its builder was being particularly charitable.
It seems like this future is already happening, sort of. All around America, you can find people living out of motorhomes because they cannot afford the high costs of housing. But they’re sleeping in old rigs, not fancy new ones with screens covering the walls.
At the very least, it is awesome to see what designers can think up when they’re allowed to do whatever they want. The GMC Pad is equal parts fascinating and horrifying with a dose of cool. If it were ever made, it would certainly be one of the most striking RVs ever put on the road. Maybe you can just leave the screens and stuff behind and make it nice and cheap.
But again, it’s sad it’s even an idea.
(Images: Manufacturers.)
If they are meant to be semi-permanent, they should be a lot boxier to maximize interior volume. And why do you even need a method of propulsion at all? Just tow it around. Like, you know, a damn mobile home.
GMC, helping you live in a VAN, DOWN BY THE RIVER!!!
The Landmaster in Damnation Alley comes to mind…
I would rather do the Jim Rockford/Marty Riggs and live in a trailer down by the beach, if that idea is even remotely real.
It is but, if I remember correctly, the rights to the lot leases convey with the trailers, so they cost a ton of money, if not as much as a similarly sized and located house would. There are still a few of them past the Palisades off what David calls “the PCH”, though.
Yes, I remember this concept well. It looks pretty awesome for a recreational vehicle – not a permanent homeless situation.
“a teraflop of memory storage”
That’s… not a thing. It was never a thing.
Oh, it’s a flop all right.
That’s not my house, it’s my canister vacuum cleaner.
Appeared in CGI form in the background of the 2009 GI Joe movie: https://www.imcdb.org/vehicle_257551-GMC-PAD-2006.html
That has to be the least space-efficient RV interior I’ve ever seen. Concepts like these perfectly illustrate the designers aren’t engineers, and it hurts my mechanical engineer brain looking at these renders more than a few seconds.
I know it’s just fun paper concepts, but I love it when illustrators try and reason how something might actually work, like those cut-away car interior books, or cut-away views of science fiction spacecraft.
Agreed. I’ll never understand designing a vehicle with such apparent flaws for the sake of a “concept”. Adrian has brought up many times that it gets “ideas flowing”, but as an engineer myself, these concepts give me headaches. Any 6 year old can dream up the wacky ideas you see in these concepts. In my opinion, a competent designer should incorporate ideas that are physically feasible.
Glad to know I’m not the only engineer having a negative physical reaction to the illustrations. Something about the extreme curves is seriously making my eyes feel weird.
The idea of Angelinos living in cars reminds me of the old movie “Americathon”
https://www.imdb.com/title/tt0078766/
A very cool RV and a sort of decent idea on solving the housing problem. This, along with tiny homes, shipping container homes, etc, shows that people are at least trying to come up with solutions. Let’s imagine that someone actually offered an RV at a very cheap price. Let’s say $25,000. There’s still a huge problem. Where do you park it?
Before I became a famous sports agent, I had some experience looking for cheap housing. An RV was considered,, along with a mobile home. The problem is, where do you put it? Most counties have zoning laws that ban RV living and mobile homes too… unless you own a bunch of acreage. Even if you find a buddy that says you can park in his driveway, most HOAs forbid this. Of course, there are campgrounds and trailer parks, but then you’re looking at the added cost of lot rental, which puts you right back at square one.
I started earning a lot more money and bought a house, which was one of the better investments I ever made. We have a nice condo now, but the thought of RVing around the country is still something I like. The same issue is still there.. where do you park it? Especially when you’re not camping.
This is straight out of my dystopian fears.
PAD. Permanent Attention Deficit.
Back when we thought screens were cool. The iPhone debuted one year later.
but at the time we have to agree that touch screens really sucked
There are already enough vanlords in LA renting out decrepit RV’s and parking them on the street until they get towed with all of the tenant’s belongings inside. GMC was ahead of the curve with this.
Is it just me or is there some Italdesign Columbus in there?
That Audi is the most phallic looking car since the AGD car
Back in the days when concept cars were as insane as possible and weren’t just 99% production-ready crossovers.
All of these concepts are stolen straight out of 10 year old (at the time) editions of Heavy Metal magazine. I miss Druna and Ranx the most.
I like that Audi. If someone were to make it I could probably afford the matchbox version.
It looks more Hot Wheels than Matchbox.
Eh, it’s no Hot Tub Lincoln:
https://www.youtube.com/watch?v=sYWJz1nUP0w&t=46s
There’s one big problem when trying to get people to cross-shop renting vs buying any kind of vehicle. In the US at least, buying a home comes with big perks, mainly (historically) lower interest and mortgage interest tax deduction. A $250k RV ends up costing a lot more than a $250k house, even before you get into maintenance and resale value.
Address that part and you MAY have a compelling value prop.
Cool Honda e.JQZ.
it looks like a bad AI render
Transformers, more then meets the eye.
The Dark Mirror episode “Fifteen Million Merits” showed the dystopia of all walls being screens feeding you an endless array of ads and “reality” TV.
Why didn’t Smart put The Hoff or Pamela Anderson in their beach buggy? Seems like a missed opportunity.
People are aware that trailer parks still exist, right?
Maybe it’s a branding issue, just start calling them tiny house communities
You do not want to open that can of worms.
Not so much in my area…they’re being swallowed up by developers. The one just down the road from me really was a ‘mobile home community’; it had clearly been there for decades, but the grounds and trailers were nicely maintained, most residents had elaborate gardens and patios, and there was even a neat hand-painted sign at the entrance. The land owner sold out to a developer, and I think the residents had less than a year to leave. Many of the trailers were too old to be moved, so those residents effectively lost their homes. And for whatever reason, the developer has yet to do anything with the property, so now it’s an eyesore littered with piles of scrap metal.