Home » Our Pal Doug DeMuro Borrows Our Aston Martin Cygnet, The Smallest And Strangest Aston Ever

Our Pal Doug DeMuro Borrows Our Aston Martin Cygnet, The Smallest And Strangest Aston Ever

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One of my favorite things about our little enterprise that we’re trying to build here at the Autopian, other than our lax oversight of pants-compliant dress codes while in our work-restraints, is that thanks to our partner Beau Boeckmann, we have access to a truly wonderful collection of cars. We’ve only barely scratched the surface of the collection, and so when Friend of Autopian and noted pointer-outer of car things Doug DeMuro needed something special and hard to find in America, we were able to hook a brother up. That something was Aston Martin’s legendary compliance car, the Aston Martin Cygnet.

You can see Doug’s take on this remarkable concentrated dollop of luxury here:

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While I generally agree with Doug’s assessment, I’d like to emphasize that I have a lot of un-ironic fondness for this thing. I’ve actually always thought the Toyota/Scion iQ is a real design and packaging triumph, in its way. Sure, that back seat is tiny, but it exists, and for two parents and a little kid, the iQ/Cygnet is capable of doing things almost nothing else can for its size. Well, I mean with at least a little sprinkle of safety, as opposed to something like an original, rear-engined Fiat 500.

Sure, ideally, Aston would have been able to improve on the uninspiring engine and the annoying CVT, but that’s not what they needed the car for. Maybe if it had been designed ground-up as an Aston, they could have found a better performance/economy/eco compromise, but despite what it says on Aston’s own site for the Cygnet

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…it wasn’t, and was designed by Toyota for Toyota customer needs and expectations. And you can’t fault it for that.

But what Aston did with the rest of the car, the quality of materials, the care they put into making that interior a really concentrated injection of quality materials and a visual, tactile, and olfactory treat, that’s something that other luxury carmakers should have picked up and ran with. The concept of a tiny luxury city car still seems like one that merits exploration, especially for dense city markets like many in Europe and Asia and New York and San Francisco in America.

Plus, the special Q version that Beau has is really something special, too. Aston’s Q division will do all manner of custom things to your car, and this purple Cygnet got these lovely photo-negative-looking floral images on panels in the roof and doors, and it really gives the interior of the car a feeling like you’re inside something more about art than practicality, which is a great way to remind yourself you’re wealthy AF even if you’re in a tiny car.

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The thing about luxury in a small space is that it potentially allows you to do even more than normal, try more things, be more experimental, because less materials are needed and you have more points to focus attention on in a space that really cocoons the passengers.

Doug also mentions the nice and bonkers 2018 one-off Cygnet with an Aston Martin V8 engine. I’d like to note that I remember hearing about this crazy idea way back in 2012, and even doing some ridiculous speculative sketches:

V8cygnet

So, Doug, glad you enjoyed the Cygnet! And thanks for the shout-out! We’re going to have to charge you for using pump gas to fill it up before you returned it, though. I thought we made it clear that the Cygnet only gets small-batch, hand-filtered organic gasoline with specially curated octane molecules.

It’s okay, just remember for next time.

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Memphomike
Memphomike
2 years ago

Just wanted to point out that the Q division of Aston Martin is named after the character in the James Bond movies who supplied all the special gadgets.

Myk El
Myk El
2 years ago

I’m of the opinion there should be three things in every auto segment. A basic stripped down model, a performance model and a luxury model. That, of course, is relative to the segment. It’s best exemplified in pickups in America where Ford has the fleet F-150, The Raptor and the King Ranch and Platinum trims.

So I like the idea of the Cygnet, but it missed on the relative to the segment part of the concept.

Stryker_T
Stryker_T
2 years ago

I loved the Cygnet, it was so weird.

Christiaan Kroesen
Christiaan Kroesen
2 years ago

…. why does he keep sticking his tongue out while talking?

Fueledbymetal
Fueledbymetal
2 years ago

Lots of Doug hate here, but that’s your loss because I GUARANTEE a vast majority of even the most seasoned car enthusiasts will learn at least something from his videos. His humor isn’t for me and he is frequently clueless or even wrong about the purpose/origin of various aspects of the cars, but he definitely delivers on his “quirks & features” tagline so you’ll see more of finer details of car than just about anywhere else. I’ve even found myself at car shows now looking for details I learned about while watching his videos that I would have otherwise been oblivious to.

Fueledbymetal
Fueledbymetal
2 years ago
Reply to  Fueledbymetal

PS – watching at 2 x speed and always skip his driving impressions. I’m in for the details, not the editorial.

05LGT
05LGT
2 years ago

I really tried. I quit and restarted more than a dozen times. If this is what gets him clicks, fine. Just not mine. Editing this down to a dozen minutes might fix it.
Won’t change the Quentin Tarantino’s special brother factor, but hearing him say three times as much WAY MORE THAN three times in a paragraph. FUCK THAT.

05LGT
05LGT
2 years ago
Reply to  05LGT

I would pay to see a short (ACTUALLY SHORT) film of Doug reviewing a short school bus that ends with Quentin helping Doug into his helmet and loading him on the bus.

Dolsh
Dolsh
2 years ago

I honestly don’t get the Doug hate. I can’t help but think folks need to reconsider their priorities if they have a problem with a guy that’s figured out how to get views on YT, and does actually like the weird things about cars. He’s harmless, and occasionally very entertaining.

Is Travis
Is Travis
2 years ago

On one hand I get the Doug hate, on the other he really doesn’t bother me and his videos get really in depth on whatever he gets his hands on that I find interesting.
Sure, his delivery and calculated schtick can be grating at times especially when he whoohoos driving anything quick, but when he goes in depth on something that is super interesting the guy digs in on all the weird shit I enjoy.
So there is a duality of his work, because it obviously pulls a lot of flak from enthusiasts, but it is also very cookie cutter appealing car vid stuff at this point that helps the GENERAL ENTHUSIASM which is the whole point.
Spreading the love without being a dick about it. Doug is weird but he isn’t a jerk unless you want to try to get into him not being born piss poor in the trunk of a lebaron.

Noodles Gargamel
Noodles Gargamel
2 years ago

Fuck all you haters. I love Doug.

SLIDTossedPissedinto BleuCHSaladwCroutons
SLIDTossedPissedinto BleuCHSaladwCroutons
2 years ago

These ideas occured to me.. at different times and they both make sense.

1. Ol Musky — Elon fucking Musk, makes cars for people LIKE HIM who REALLY COULDNT GIVE ONE HALF A FUCK about a car. This is why… those laptops with wheels on it and the idiots operating them for all the world to see… also have their idiot devices… going at the same time.

2. Doug DeMuro makes videos for people.. who.. (in the dark, in mid winter, during a blizzard and you have to pee like a motherfucker) can change your front and rear lightbulbs, wipers, filters and do an oil change. (Have done this with only my hands as my eyes.) Just the thought of changing my wife’s tire on that dirtbox Focus she had.. STILL AGGRAVATES ME. FUCKERS PUT THE DAMN JACK POINT RIGHT UNDER THE BRAKE LINES. (And it wasnt just the end of a welded seam that ya stilted the vehicle on, they had some welded piece that was cantilevered — idiots.) People who watch his videos are amazed that they have shoes that match and that socks can only go on 1 way~!

Black Peter
Black Peter
2 years ago

This is peak Slid.. Never change man, never change…

Jeff Gillio
Jeff Gillio
2 years ago

Doug is wrong that it is the dumbest car, that would be a Smart. the iQ gets better mileage, has an additional seat, more power, more torque, and greater range, and is faster though driving either of these at high speed seems insane. The Smart is one of the most inaptly named cars ever. the Nissan Rouge is a close second. The cost of the Cygnet is dumb though.

Nlpnt
Nlpnt
2 years ago
Reply to  Jeff Gillio

Normally I don’t like to be *that guy*, but pointing out that it’s “Rogue” not “Rouge” just reinforces your point about it being a bad name.

Jeff Gillio
Jeff Gillio
2 years ago
Reply to  Nlpnt

Yup, I spelled that wrong.

Mercedes Streeter
Mercedes Streeter
2 years ago
Reply to  Jeff Gillio

While correct that the iQ has more power and more speed, the Fortwo actually did beat it in fuel economy.

One thing that once surprised me is the fact that Smart absolutely annihilated the iQ in sales. It was about 2:1 in America and an even greater lead on the global market. I would have thought that the more practical car with lower running costs would have been a winner.

Dodsworth
Dodsworth
2 years ago

Doug? Doug? DOUG! Would you like some coffee?

Vicente Perez
Vicente Perez
2 years ago

I hope the executive who sold the entire automotive industry into using suede as a “premium material” is enjoying a luxurious retirement.

Suede ages terribly and even when new still looks like regular fabric with greasy fingerprints all over.

Goof
Goof
2 years ago
Reply to  Vicente Perez

Having a car *loaded* with Alcantara you can keep it looking great if you put in the effort.

Though yes, it’s *effort*. Real work involved, with some skill, and some specific tools and products.

Biggest recommendation for a non-daily with an Alcantara steering wheel is to wear fingerless driving gloves. Reduces the effort in keeping the steering wheel nice by at least 90%.

The thing that will make it a lot easier in coming years is when dry-ice cleaners come down in price (very much aimed at professionals right now) and become more user friendly. It vastly simplifies cleaning Alcantara

Phuzz
Phuzz
2 years ago
Reply to  Goof

Why not wear full Alcantara driving gloves? Then everything you touch will feel like Alcantara 😉

Mat O'Connor
Mat O'Connor
2 years ago

God is he annoying. He sounds like Quentin Tarantino’s special brother.

Dogisbadob
Dogisbadob
2 years ago

The Cygnet is the best Aston-Martin ever. Toyota makes better cars than Ford 🙂

Most of the Cygent’s goodies were available in the Scion accessories catalog 😛

Slow Joe Crow
Slow Joe Crow
2 years ago

Mercedes Streeter will likely hate me for this but the iQ/Cygnet is a better Smart by being usefully larger and avoiding the horrible semi-auto transmission.
With hindsight the Cygnet is a latter day Wood and Pickett Mini for driving down Carnaby Street.

Dogisbadob
Dogisbadob
2 years ago
Reply to  Slow Joe Crow

Also this. The iQ/Cygnet is the smart car done right.

Mr. Canoehead
Mr. Canoehead
2 years ago
Reply to  Slow Joe Crow

I was thinking that someone should loan this car to Mercedes for a comparison with the Smart.

Mercedes Streeter
Mercedes Streeter
2 years ago
Reply to  Mr. Canoehead

Well, this Cygnet is owned by the boss of my boss, so I bet I can get it! 😉

F.Y. Jones
F.Y. Jones
2 years ago
Reply to  Slow Joe Crow

I used to be annoyed by him, but I’ve become a pretty big fan. One of the secrets to watching him: put youtube on 1.75x speed. He talks pretty slow to begin with, but if you speed him up the videos are only about 10-15 minutes; and much much more palatable.

Mercedes Streeter
Mercedes Streeter
2 years ago
Reply to  Slow Joe Crow

I actually don’t disagree with you!

I had the pleasure of driving the iQ when it released in America. Aside from the CVT (I’d take Smart’s single clutch auto-manual over a CVT) it did *everything* better than my Smart.

It was faster, quieter, and with a softer suspension. Oh, and far more practical.

But, to me, it seemed like Toyota missed the mark on why weirdos like me buy Smarts. We don’t care about practicality, we just like how weird/stupid/absurd they are.

But yeah, if you’re not one of us, the iQ is great!

Duke of Kent
Duke of Kent
2 years ago

I know it gets a ton of hate as just a tarted-up Scion (or Toyota depending upon your jurisdiction), but I really like the idea of the Cygnet.

There’s this prevailing feeling that luxury cars have to be BIG. On the other end of the spectrum, small cars are often penalty boxes without premium touches.

I, like most drivers, am usually the only one in my car when I’m driving. I don’t need a land yacht when the only occupant of my backseat is my laptop bag. The large size of a premium luxury car is a disadvantage to me because it’s harder to maneuver and to park. I’ve always driven smaller cars, and I just prefer them.

I’d be very happy with a small car (ideally just two doors) with premium materials, good sound deadening, high quality audio, and other high-end features, but no such thing exists. And I suppose that’s why this sort of badge engineering goes on. It’s not worth it for Aston to develop a tiny luxury car (or for Cadillac to develop a Cinnamon/Catera-sized luxury car) because there are few out there like me who would appreciate it. It’s easier to simply switch badges and make a few modifications than to start from scratch. Of course at that point the low sales become a self-fulfilling prophecy because people start asking themselves: “Why would I buy the fancy version when I can get the basic one for so much less??”

Maymar
Maymar
2 years ago
Reply to  Duke of Kent

I think luxury would be too much of a stretch, but the Mini at least counts as a premium small car, right? I’m not sure how it counts on the sound deadening, but at least BMW-grade (roughly) materials, and a good deal of available options if you’re willing to pay for it.

Black Peter
Black Peter
2 years ago

Two minutes and thirty seconds, that’s all I could take, and that was skipping the Cars and Bids ad which was what, a minute thirty? I just can’t take the 80s prop comic delivery..

RedR58
RedR58
2 years ago
Reply to  Black Peter

I can’t take the endless repetition of “quirks” and “quirky” in those videos.

Dave Horchak
Dave Horchak
2 years ago

My first time seeing and hearing Doug. I couldn’t listen to the whole thing because to me he sounds like Emo Phillips.

SquareTaillight2002
SquareTaillight2002
2 years ago

I know it’s his schtick, but my god is that guy annoying.

Black Peter
Black Peter
2 years ago

I’d say I can’t understand why anyone watches his videos, but then I remember Scotty Kilmer is not only a thing but he has 5 million plus subscribers.. Not that it really explains anything, but..

Justin Grady
Justin Grady
2 years ago
Reply to  Black Peter

According to Scotty, only this Aston would not be ‘and endless money pit’ (Scotty waving his arms all around).

Citrus
Citrus
2 years ago
Reply to  Black Peter

The main reason is that he does actually go deep into a lot of fascinating minutiae that nobody else would.

I mean, he’s got his own quirks and features in his presentation style that he’s leaned into harder and harder, and that can be irritating, but as the kind of weirdo who likes knowing where hidden storage compartments are I’ll watch when it’s something I think is cool.

Stacks
Stacks
2 years ago
Reply to  Citrus

It’s getting worse, right? I mean, it doesn’t really bother me that much, I watched this whole thing, and I’ve watched tons of his videos in the past– something about getting to see all the tiny details on some obscure supercar almost makes me feel rich, in a weird way? But it’s been a couple years since I’ve seen one, and I feel like he’s changing from “quirky dork” (which I appreciate) to “guy playing a quirky dork on a sketch comedy show” (which makes me understand why so many people find him incredibly annoying).

Jack Trade
Jack Trade
2 years ago
Reply to  Stacks

This.

I like his stuff plenty (articles and videos, plus that he owns and near-daily drives a Ford GT), but you hit the nail on the head: it’s getting a little meta.

His enunciation and gesticulations are getting more and more over the top, which to me makes it feel like he’s playing a role. And his Cars and Bids ads have always sounded like an ad from local network tv.

He’s at his best when he’s genuinely enjoying some random silliness involving how much the word “Fiero” appears in the cockpit or something similar.

Is Travis
Is Travis
2 years ago
Reply to  Stacks

It is just sounding more mechanical at this point, like he is running through his own checklist of human behavior relating to his videos and any deviation is going to get him to fire himself.

Dolsh
Dolsh
2 years ago
Reply to  Is Travis

He’s done a couple of interviews on his work… he really knows what people watch, and which videos get views. He leans into the things that lead to views. That’s pretty much it.

Tom Dooley
Tom Dooley
2 years ago
Reply to  Citrus

It’s the simple reality that he gets many basic facts wrong.
That’s the problem with a lot of YouTube celebrities who claim the “explain things”, but kinda don’t have the depth to keep even the basics nailed down.
Jason on Engineering Explained has the same issue. Mile wide, an Inch deep as we used to say. As annoying as Scotty is? At least he has the practical experience to draw from.

The situation here that Doug’s drained his well of quirky cars he-doesn’t-know-much-about that he’s here to explain fully for us? Kinda underscores the issue.

Maymar
Maymar
2 years ago
Reply to  Citrus

I feel like there’s plenty of Weird Car Twitter types (I’m thinking HubNut especially) who also love the weird, quirky minutiae without leaning so heavily into shtick, so I’m also very much of the camp that won’t watch him unless it’s a very specific car with limited coverage.

I’m mostly annoyed by him finding foot-operated high beams just so absurd and quirky. Dude’s about the same age I am, it’s not that far removed from our Era.

Dodsworth
Dodsworth
2 years ago
Reply to  Black Peter

Scotty Kilmer in a nutshell. Toyotas are magic, Ford V8s are tolerable, and if you own anything else, you’re stupid.

69442
69442
2 years ago

I used to love his written articles, but the videos just don’t work for me either. It’s a shame being a youtube star makes you so much more money these days than being a decently entertaining writer.

Vic Vinegar
Vic Vinegar
2 years ago
Reply to  69442

I used to read his writing too. Don’t like his videos, but I also don’t like anyone’s video when I can read the article in 2 minutes instead of sitting through 10 minutes of video and being subjected to ads.

EricTheViking
EricTheViking
2 years ago
Reply to  Vic Vinegar

You have never heard of plug-in called Ad Block? This is very effective in blocking out the annoying ads on You Tube. I often use 4K Downloader to download the YouTube videos (including the subtitles) to watch at later time and at higher speed such as 2x or 2.5x. Really watchable at this speed.

Also, You Tube does have the video play-back speed at 1.25x, 1.5x, 1.75x, and 2x.

Vic Vinegar
Vic Vinegar
2 years ago
Reply to  EricTheViking

I use uBlock because I found it worked better for websites (turned off here though Jason and David!!).

I’m OK missing out on YouTube videos. Plenty of other content out there to waste my time with. I really only go there for the occasional itch to see a live concert clip or something.

F.Y. Jones
F.Y. Jones
2 years ago

I used to be annoyed by him, but I’ve become a pretty big fan. One of the secrets to watching him: put youtube on 1.75x speed. He talks pretty slow to begin with, but if you speed him up the videos are only about 10-15 minutes; and much much more palatable.

The Porscheoisie
The Porscheoisie
2 years ago

I agree with all my fibers. Whenever someone posts a video of his, it’s like your grandmother tried to Rickroll you by sending “hey watch this video of never gonna give you up.” You know what you’re going to get, and I don’t want any.

JohnJL
JohnJL
2 years ago

It’s like he is doing his most enthusiastic Quintin Tarentino impression of a guy doing a car review.

peachwoodsdj
peachwoodsdj
2 years ago

I agree…his voice is shrill, his body motions are overdone…should take a few tips from David Osborne or even Jay Leno…even Hoovies is better..l changed the channel!

Andy Individual
Andy Individual
2 years ago

Funny thing. I just saw an IQ the other day with beautifully airbrushed hot rod style flames and pinstripes. A real work of art. And humour.

I was driving, so I couldn’t snap a pic.

Jakob K's Garage
Jakob K's Garage
2 years ago

Well, it’s nice to see, that Doug has matured a bit, and is noy just bullying and picking on easy targets, like he was a few years ago with the beige Yugo, which made me take a long break from his YouTube stuff.

Justin Grady
Justin Grady
2 years ago

If you want to love that old Yugo, go check out Aging Wheels on YouTube, he’s now the owner of that Yugo and loves it for all that it is (versus picking on it). The Yugo was passed onto him by Tavarish who engine swapped with a bigger engine from a Fiat.

Jakob K's Garage
Jakob K's Garage
2 years ago
Reply to  Justin Grady

yes it was so nice of Robert Dunn to make an honest YouTube review of it, so he fully derserved to get it or free. Good karma here. Due to som personal stuff he sold it recently though.

Vie
Vie
2 years ago

You do know that this isn’t the first time Aston has done this?

This is, I think, about the third time?

Aston used to have a subdivision called Tickford, who specialised in making upgraded versions of existing cars from other manufacturers. And a few of their projects were on superminis… ..or indeed, The Mini.

Unfortunately, they… ..had an interesting idea of what the Mini should look like:
https://hagerty-media-prod.imgix.net/2021/03/Mini_List_Tickford-Mini.jpg

Thankfully the interior was significantly better:
https://i.imgur.com/uhQGpOn.jpg

They later went on to make one based on the Metro as well, with somewhat more restrained styling:
https://www.carandclassic.com/magazine/app/uploads/2020/02/MetroTickfordYKO585Xshowroom-800×600.jpg
https://periodismodelmotor.com/wp-content/uploads/2021/11/subasta-Frazer-Tickford-Metro-1982-10.jpg

Though that applied to the interior as well:
https://www.tuningblog.eu/kategorien/autos-von-a-z/frazer-tickford-metro-380452/attachment/1982-frazer-tickford-metro-aston-martin-kleinwagen-15/
https://www.tuningblog.eu/kategorien/autos-von-a-z/frazer-tickford-metro-380452/attachment/1982-frazer-tickford-metro-aston-martin-kleinwagen-2/

This was just kind of a thing that British companies did – made luxed up versions of more basic cars, take for example the Mini – availble in:

Radford
https://www.carsuk.net/wp-content/uploads/2017/12/1966-Mini-Ringo-Starr.jpg
https://cdn.images.express.co.uk/img/dynamic/24/590x/secondary/the-beatles-ringo-starr-mini-classic-car-auction-1098836.jpg (yep, hatchback Mini)

Minisprint
https://hagerty-media-prod.imgix.net/2021/03/Mini_List_Minisprint-scaled.jpg
& Minisprint Traveler
https://hagerty-media-prod.imgix.net/2021/03/Minisprint-Traveller-scaled.jpg

Wood & Picket
Standard
https://ddclassics.com/wp-content/uploads/2019/06/DSC_4935-1.jpg
& Clubman
https://www.studio434.co.uk/wp-content/uploads/2018/02/Mini-Wood-and-Picket-1980-1.jpg
https://pbs.twimg.com/media/Cff88k1WQAAGN5L?format=jpg

But don’t think we only did it to our own cars, oooh no.

How about a Rapport Ritz?
https://www.rapport-forte.com/wp-content/uploads/2019/08/Rapport-Ritz-Side-view.jpg
https://www.below-the-radar.com/wp-content/uploads/2021/01/Rapport-Ritz-08.jpg
https://i0.wp.com/www.aronline.co.uk/wp-content/uploads/2011/09/Rapport-Ritz.jpg

Why yes, that is a Triumph Aclaim – which in turn was Honda Accord that had been dressed up to be more luxurious than it started out as.

WE DID IT TWICE OVER TO THE SAME DAMN CAR.

OrigamiSensei
OrigamiSensei
2 years ago

I really do want one of these. Unfortunately I have neither the time nor motivation to try to purchase and import one under the “substantially similar” rules.

Paul B
Paul B
2 years ago

I’d love to see some articles here written by Doug. His humour comes through much better when written than on video. He penned some great ones on the site that shall not be mentioned by name.

Box Rocket
Box Rocket
2 years ago
Reply to  Paul B

You can say Oversteer, it’s ok. It can’t hurt you.

Duke of Kent
Duke of Kent
2 years ago
Reply to  Paul B
TOSSABL
TOSSABL
2 years ago
Reply to  Paul B

Glad I’m not the only one. I really enjoyed his writing. Notsomuch his videos

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