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I was half interested in the Livestream but then it was late like the Tesla so I said screw it then I tried to watch it later and omg it was worse than the Tesla with all the back patting and buzz words, couldn’t watch it.
So I read the article with all the info and impressions from here like I usually do, it’s the format I prefer for car info even with all the stuff popping up in my Facebook feed.
I guess the point is whatever on embargoes, early birds get more clicks but people stay for the quality.
What’s more harmful to an automotive blog. Releasing embargo information early or wrecking a Camaro on a street course during a press event?
If you manage to mow down a rival blogger with the Camaro as they type an embargo-violating post into their phone, everything goes back to normal.
Quite honestly, I don’t care if the news breaks somewhere else. I’m gonna come here to get the Autopian take on it regardless. Embargo, shmembargo.
If you’re known as the site that always plays by the requested rules that will eventually break in your favor with things like exclusives. There used to be something known as “journalistic integrity (I know, back in the 1900’s, LOL), but seriously, there are only so many manufacturers and they do release products regularly, so being the trustworthy ones isn’t the worst thing that can happen. Besides, people will read more than one article on something they are interested in, and we all know The Autopian’s are the best…
I say play the game until you know they’ll still send you info and invites even if you break an embargo here and there 🙂
“We’re still new so it’s probably better to play the game and we’re grateful to have been given the option” is the nicest, most appropriate thing The Autopian could say here, and feels absolutely correct. It’s good that you know how to play the game!
I know little about the industry that I haven’t gleaned here & on the old site, so no informed opinions about embargos. I do respect the profession of journalism, so I’m glad to know that this site keeps them strictly when you agree to them. If you didn’t, that would certainly affect my decision about renewing membership.
Journalistic integrity is damned important imo. More so these days with counter-factual items spreading virally. Being open and accountable is key to gaining and keeping trust
Embargos are dumb.
If PR folks don’t want the info to get out – simply should not release the data ’til they’re ready for it to go out.
Simple as that.
The want the articles written and ready to go when they say so. Having the info in the writers hands lets them prep the articles and be ready to hit post at the right time.
I get it – but the PR folks are playing with fire with that methodology. They deserve to have embargoes broken with that game.
They should simply release the info when they want it out – then let the journalists will do their jobs to
regurgitate the PR narrativewrite their copy and get it out quickly.It’s not like the product is in showrooms under wraps awaiting buyers anyway.
Like that Abe Vigoda obituary that was ready go again and again and again.